Mayank Goel
Gurgaon, India
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SUMMARY
Computer Science graduate from Gateway Institute of Engineering & Technology, Sonepat.
My last role was with an upcoming startup & a Digital Marketing Agency, DigiDZN. I have been working
with DigiDZN where I am responsible for end-to-end execution of multiple projects which included client
servicing, acting as a liaison between the client, the internal delivery teams and the Business Head.
CORE SKILLS
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Brand Strategy & Campaign Management
Digital Marketing Analytics (using online tools like Google analytics, Keyword planner &
Ahrefs & SEMrush)
Social Media Marketing, SEO, SEM, Adwords, and Amazon AMS.
Corporate Sales/Business development.
Leadership, Communication and Problem solving.
Customer Relationship Management.
Affiliate marketing management & experience of working with PR agencies and Publications.
Lead Generation for SMEs through Facebook Business Manager, Email marketing –
MailChimp & Adwords.
Content Writing for E-commerce, Social Media and B2B presentations.
Online graphic content designing – Canva, Crello & Animoto
Digital Marketing & E-commerce Management (Amazon, Flipkart & Paytm)
Strong Presentation Skills
Microsoft office (Word, PowerPoint and Excel)
WORK EXPERIENCE
DIGICART INDIA - An Ecommerce Seller & Service Provider
eCommerce Manager
June 2018-December 2018
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Acted as an ecommerce manager to help clients drive sales on various ecommerce platforms
such as Amazon and Flipkart.
Helped Integrating pre-existing websites into the ecommerce format.
Provided end to end solutions for inventory management, logistics & marketing strategies
Worked closely with Cloudtail India (Amazon Subsidiary) to increase brand awareness & sales for
brands.
Responsible for Client Servicing – getting brief from clients & getting the project executed
end-to-end.
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My role included briefing the internal delivery teams (SEO, SMO, Web Development, App
Development).
Completed ATES (Amazon Trained eCommerce Specialist) Certification to fulfill my role
efficiently.
Increasing Sales Using Paid Advertising on Ecommerce Platforms, Search Engines and Social
Media.
digiDZN - Digital Marketing Agency
January 2019-March 2019
Marketing Manager
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Understanding the requirements of the client and scope of the services/products being sold by
them.
Conceptualizing ideas & strategically aligning them with the current marketing trend.
Generating leads through Social Media (Mainly Facebook & Instagram).
Planning, Organising & Executing events of upto 60 people for both Clients & the Agency.
Setting up business meetings with clients and closing the deals by following up and making sure
they are satisfied with the purchase by proper implementation of CRM activities.
Launching new products on all E-commerce platforms, planning advertising budgets, sale events,
product promotions and ad campaigns using various channels and tools.
Working with over 100 Digital Influencers and collaborators via Instagram, Facebook and
Blogging websites to generate brand awareness and to communicate with larger audiences
especially before a new product launch.
March 2019-November 2019
Business Development Manager, Marketing Head
● This role was more of an add-on to the previous one, having complete knowledge of the
operations I was found to be the best fit to represent the agency in Networking meets.
● In addition to my role as the marketing manager, I attended 4 monthly networking meetings &
upto 10 one to one meetings with prospect clients.
● Understanding the business of the person & offering them services according to their business.
● I also undertook following up leads received through other channels.
● Reviewing work done by the Social Media Team, checking progress of individual accounts &
campaigns being done.
● Bi-weekly review of the SEM team.
November 2019 - Present
Team Lead, Onboarding Manager, Marketing Head
This role includes leading every department in the agency & supporting the management in organising
workflow & delegating duties across all departments. Being the team lead my roles are divided into 3
categories - Business | Process | Service
Business ● Preparing Strategies & proposal documents for prospect clients as per briefing details
given by the management.
● First point of contact for leads from different channels - Understanding their
requirements & aligning solutions to their problems with the services offered by the
agency.
● Doing Audits for brands & making strategies that can be implemented for the brand on
various platforms.
● Preparing proposal documents with strategies & deliverables.
● Maintaining constant flow of leads & optimising the costs in ongoing campaigns.
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Process To study any new product being offered by the company, create process notes & train
resources to operate & report as per the process note.
Daily follow up with all teams & making sure the process is being followed.
Curating weekly & monthly reports for clients as per services being opted by them.
Service Weekly Calls/Meetings with clients to present reports, discuss progress & plan further
strategies for the account
Timely response to the clients requests & changes suggested by them.
Resolving issues escalated by account managers.
Acting as SPOC for highly valued & no risk accounts.
OTHER ASSIGNMENTS
STARTUP IN SPORTS INDUSTRY - Marketing Executive
August 2017- March 2018
Not yet launched – Confidential
TCS - Trainee
May 2015 - June 2015
Developed a GPS tracking app named EYEONU
with a team of 4 people. (Report Available)
EDUCATION:
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B.Tech (CS), Gateway Institute of Engineering & Technology, Sonepat, 2017 (CGPA - 5.4/ 10)
SSC (Senior Secondary School), PCM, Sachdeva Public School, Delhi 2013 (74%)
HSC (Higher Secondary School), Sachdeva Public School, Delhi 2011 (CGPA - 7.6/ 10)
SKILLS:
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Experience with e-commerce and the ability to drive sales with creative marketing ideas and
strategies.
Creating process notes to streamline work & delegating tasks.
Excellent ability to work with teams to solve issues and initiate new ideas.
Intermediate Knowledge Of Adwords And Keyword Researching.
Experience with organising influencer events with brand collaborations.
Expert in Client Servicing & Submitting Timely Deliverables.
