MAY CLEMENT ALDE
M e di a Pl an ne r / M ar k e ti n g / A c c oun t M a na ge r
J OB E XP ERIEN CE
PRECISION PLANNING MANAGER (Jun 2024 – Current)
NEXXEN
ABOU T ME
Talented and self-motivated 28yo
individual with 8 years of experience,
seeking a marketing job to apply
research, branding, and advertising
knowledge to support the company’s
long-term goals.
Demonstrates the ability to complete
tasks independently and
collaboratively through effective
communication.
PRECISION PLANNING MANAGER (Nov 2023- Apr 2024)
Media planning. Plan and strategize campaigns based on objectives,
budget, and ATL and digital platforms available.
Client, brand, and campaign management. Execute campaigns on
WAVEMAKER time, monitor them, and create reports.
(GroupM)
Brands: PT Mayora, SEGA, Warner, 2Go
CLIENT SERVICE MANAGER (June 2022-Nov 2023)
Proficient in managing assigned tasks
with dedication and persistence.
C ONTAC TS
Solstice Tower 1, Circuit Makati,
Makati City / Brgy. Atabayan,
Tigbauan, Iloilo
Strategic Account Management & Client Support. Develop datadriven strategies, provide campaign insights, manage budget spend,
and ensure client/agency success and retention.
Campaign Execution & Performance Optimization. Work with sales,
operations, trade, and data analytics team to manage, monitor, and
optimize ad campaigns in real-time. Leverage DSPs, audience
targeting, and data analytics to improve ROI and achieve client KPIs.
Industry Solutions. Educate clients on best practices, ad formats, and
data-driven decision-making to maximize their media investments.
Brands: BYD, KIA, Pag-ibig, Solaire, BDO, Sony, LG, Singapore Airlines,
Balvenie, Glenfiddich, Colgate, Carlsberg, Time, Giorgio Armani
PHD MEDIA
(OMG)
-
-
Media planning. Plan and strategize campaigns based on objectives,
budget, and ATL and digital platforms available.
Content, Event, and Influencer Marketing. Choosing the right KOLs fit
for the campaigns and the brand, publishers to create articles, events
to widen reach of the brand, and other content creators.
Client, brand, and campaign management. With the many
campaigns to execute, ensure that the campaigns will activate on
time, monitor them, while managing different brands and clients.
Brands: Skechers, Baygon, OFF! Lotion, Glade, LG Electronics
COMMUNICATIONS PLANNER (Sep 2019-Oct 2021)
SENIOR COMMUNICATIONS PLANNER (Nov 2021-May 2022)
TEC HNIC AL S KIL LS
MEDIAC OM
(GroupM)
Project Management
Time Management
Writing and Oral Communication
Insighting. Analyze data on media consumption of the market and
determine which channel is relevant to target audience.
Media planning. Formulate objectives and strategies thru various
channel placements and ensure budget and campaign efficiencies.
Client, brand, and campaign management. Handle client requests,
brand goals, and implement projects at the same time.
Presentation. Share of media recommendations, plans, and results.
Team Player
Brands: KFC, Mister Donut, Tokyo Tokyo, Anlene, Anmum, Fly Ace
brands (Jolly, Good Life, Langnese, Daily Fix, Dona Elena, etc)
Leadership
ACCOUNT EXECUTIVE (Sep 2017-Aug 2019)
SOF TWARE SK ILLS
Microsoft
Photoshop
Arianna
KANTAR
WORLDPANEL
Insighting. Research and analyze data on consumers’ shopping
purchases and consumption and recommend action plans.
Client management. Prepare topline reports and deliverables, answer
business questions and requests.
Presentation. Prepare monthly, quarterly, and full year reports, special
papers, and conducts trainings on the usage of tools.
Internal Roles. Execute timely delivery of special reports. Became a
beauty expert who handled the biggest beauty client of KWP.
Brands: Nestle, Mondelez, Liwayway, Lamoiyan, Avon
Instar
EDU C ATION
IN TERESTS
Hiking
Freediving,
scuba diving,
swimming
Movies
Music
2017
UNIVERSITY OF THE PHILIPPINES VISAYAS
Bachelor of Science in Business Administrative
(Major in Marketing)
2013
CABATUAN NATIONAL COMPREHENSIVE HIGH SCHOOL
(Special Science Class)
2009
TIRING CABATUAN ELEMENTARY SCHOOL
(Valedictorian)
Theater
