MAY ACHRAF
MARKETING MANAGER
SUMMARY
Results-driven Marketing Manager with 10+ years of experience leading digital marketing, event
management, and brand development initiatives across the GCC region. Proven track record in
driving revenue growth, building qualified sales pipelines, and executing high-impact, multi-channel
campaigns aligned with business objectives.
Experienced in both B2B and B2C environments, with strong expertise in vendor marketing, partner
enablement, and customer-focused strategies. Skilled in developing campaigns that target both
channel partners and end-users, ensuring maximum market reach and engagement.
Specialised in B2B distribution and vendor-driven ecosystems, with the ability to align marketing
efforts with sales to generate measurable pipeline and ROI. Proven experience in managing crossfunctional teams and delivering large-scale regional events and activations.
Leverages AI technologies to enhance marketing performance, including AI-driven video creation,
content generation, and digital image production to scale campaigns, improve efficiency, and
accelerate content delivery.
WORK EXPERIENCE
Marketing Manager – GCC Region
Jarltech Gulf | Dubai, UAE Jan 2024 – Present
Lead regional marketing strategy across GCC markets, directly supporting revenue growth and
partner expansion
Own and manage vendor marketing pipeline, aligning global brands with regional sales targets
and market demand
Execute high-impact exhibitions, roadshows, and partner events generating qualified B2B leads
and strengthening partner relationships
Drive co-funded marketing programs with vendors, ensuring maximum ROI and effective
budget utilization
Collaborate closely with sales teams to convert marketing initiatives into measurable pipeline
and business opportunities
Develop and execute integrated campaigns across digital and offline channels to support
product positioning and market penetration
Analyze campaign performance using data-driven insights, optimizing engagement, lead
quality, and conversion rates
Manage end-to-end event operations including planning, logistics, branding, and on-ground
execution across the GCC
Strengthen channel engagement by activating tier 2 and tier 3 partners through targeted
enablement programs and localized activities
Coordinate cross-functional alignment between marketing, sales, and vendors to ensure
consistent messaging and execution excellence
Oversee marketing budgets, timelines, and resource allocation across multiple concurrent
projects
Support business growth initiatives by identifying new opportunities for market expansion and
partner development
Senior Account Manager
Birdmilk Advertising Agency | Egypt Jul 2024 – Jan 2025
Managed strategic accounts including BMW, Al Ahly, and major national brands across multiple
industries
Handled a portfolio exceeding $500K in annual billings, ensuring consistent delivery of highquality campaigns
Led and directed cross-functional teams including media buyers, content creators, designers,
photographers, and videographers to deliver integrated marketing campaigns
Acted as the primary client-facing lead, managing relationships, expectations, and
communication across all project phases
Successfully handled high-pressure situations, navigating tight deadlines and complex client
requirements while maintaining delivery standards and client satisfaction
Increased campaign performance by up to 30% through data-driven optimization and strategic
adjustments
Improved client retention by 25% through proactive communication, problem-solving, and
consistent performance delivery
Oversaw campaign execution across digital, print, and out-of-home (OOH) channels ensuring
brand consistency and impact
Managed projects across diverse industries including real estate, automotive, kitchen supplies,
and sports organizations
Worked on accounts targeting the Saudi market, gaining practical understanding of local
audience behavior, business culture, and marketing expectations
Coordinated closely with internal teams to align creative output with business objectives and
campaign KPIs
Marketing Manager (FMCG / Pet Food Brand)
Rita Fresh Food | Egypt Jan 2023 – Dec 2023
Developed and executed the full digital marketing strategy for a local FMCG pet food brand,
driving brand awareness and customer engagement
Managed and supervised a third-party digital marketing agency, ensuring alignment with brand
objectives, performance targets, and content quality
Led performance tracking and optimization across all channels, applying A/B testing and datadriven insights to improve campaign effectiveness
Increased brand visibility and engagement through integrated campaigns across social media,
SEO, and paid media
Defined KPIs and monitored campaign performance to ensure efficient budget utilization and
measurable results
Coordinated between internal stakeholders and external partners to ensure consistent
messaging and execution
Conducted market research and competitor analysis to identify growth opportunities and refine
targeting strategies
Built and structured digital presence from early stages, supporting brand positioning in a
competitive local market
Oversaw content direction and ensured alignment with brand identity across all digital
platforms
Established reporting frameworks to track performance and guide continuous marketing
improvement
Business Analyst
Neom Real Estate | 2020 – 2021
Conducted in-depth market research and competitor analysis to identify trends, opportunities,
and positioning strategies within the real estate sector
Translated complex data into actionable insights, supporting strategic planning and business
decision-making
Identified operational inefficiencies and proposed practical solutions to improve processes,
performance, and resource utilization
Developed structured reports and presentations to communicate findings clearly to
stakeholders
Analyzed customer behavior and market dynamics to support business growth and service
optimization
Collaborated with cross-functional teams to align analytical insights with business objectives
and implementation plans
Contributed to data-driven decision-making by providing accurate, timely, and relevant
business intelligence
Marketing Project Manager
The Black Pearl Accessories | Egypt Jan 2019 – Dec 2022
Increased lead generation by 60% through SEO and conversion-focused landing pages
Managed social media growth achieving 20% quarterly engagement increase
Delivered offline activations increasing foot traffic by 40%
Built brand positioning, content strategy, and marketing roadmap
Digital Marketing Project Manager
Dahab Vibes | EgyptMar 2017 – Sep 2022
Delivered 30+ campaigns achieving average 50% reach growth
Managed budgets, timelines, and campaign execution end-to-end
Led cross-functional coordination ensuring on-time project delivery
Improved campaign ROI through data-driven optimizations
Digital Marketing Specialist / WordPress Developer
Station House Real Estate | Remote Feb 2021 – Sep 2021
Managed digital campaigns and social media engagement
Optimized website SEO and content performance
Executed email campaigns and tracked performance metrics
Junior Digital Marketing Specialist
Idea Cloud Agency | Egypt Jun 2014 – Jan 2016
Developed and executed social media strategies
Analyzed campaign performance and optimized engagement
Created marketing content and promotional materials
EDUCATION
Master of Business Administration (MBA)
Graduated: June, 2021
Bachelor of Business Administration
Ain Shams University | 2014
TESOL Certification – UniPrep Institute (2018)
SKILLS
Performance Marketing:
SEO, PPC, Paid Media, Google Analytics
Platforms & Tools:
WordPress, CRM Systems, Monday.com, SWAT.io
Creative & Content:
Adobe Photoshop, Social Media Strategy, Content Creation
AI & Automation:
AI Video Creation, AI Content Generation, AI Image Generation, Prompt Engineering, Marketing
Automation Tools
LANGUAGES
Arabic – Native
English – Fluent
French – Fluent
CORE COMPETENCIES
Digital Marketing Strategy | B2B & B2C Marketing | Vendor & Channel Marketing
Lead Generation | Pipeline Development | Event Marketing | ROI Optimization
Performance Marketing | Campaign Analytics | Budget Management | Team Leadership
MAY ACHRAF
M A R K E T I N G
M A N A G E R
Dear hiring manager,
Dear Hiring Manager,
I am writing to express my interest in the Marketing Manager position. With over 10 years of
experience across the GCC, I currently lead regional marketing initiatives at Jarltech Gulf, where I
drive vendor marketing strategies, partner enablement programs, and pipeline growth across
multiple markets.
My experience spans both B2B and B2C environments, with a strong focus on distribution
ecosystems and vendor-driven marketing. I have successfully executed high-impact regional
campaigns, exhibitions, and partner activations that generated qualified leads, strengthened
channel relationships, and directly contributed to revenue growth.
In my previous roles, I managed cross-functional teams including media buyers, content creators,
designers, photographers, and videographers, ensuring alignment between creative execution and
business objectives. I also handled strategic client relationships across multiple industries, including
projects targeting the Saudi market, which provided me with practical insight into local business
dynamics and audience behavior.
Additionally, I leverage AI-driven tools for video creation, content generation, and digital asset
production to enhance campaign efficiency and scalability—allowing marketing teams to move
faster while maintaining high-quality output.
I am particularly interested in opportunities where I can contribute to building strong marketing
pipelines, supporting sales growth, and expanding market presence within Saudi Arabia. I would
welcome the opportunity to discuss how my experience aligns with your organization’s goals.
Thank you for your time and consideration.
Kind regards,
May achraf
Sincerely,
May achraf
--Dubai- UAE
