MAXINE GIBBON
CONTACT DETAILS
Planner Extraordinaire | Scheduling Wizard | Yoga Lover
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Creative & open-minded, I love producing beautiful moments out of the simplest of things.
I am ultra passionate about social engagement & interaction, creating and consuming
authentic content. I pride myself on being a clear & concise communicator, consistently
building & managing relationships. I love to tackle projects head-on, leading from start to
finish. In a nutshell, I’m a Hustler with Heart.
LinkedIn
Behance Portfolio
Instagram
WORK EXPERIENCE
Founder/Owner | MG Productions | Aug 2020 - current
Independent Production Coordination + Management
Production lead of photographic and film content for output across multiple platforms
Location planning, team scheduling, talent booking & management
Relationship building & management across teams and stakeholders
Development and implementation of shoot strategy
Scheduling
Leadership
Project Management
Assistant Producer - Albany Bread “Kasi Heroes” shortumentary;
2.1m views
💻 Major clients include Mr Price Apparel, Mr Price Group Financial Services, Defy, Tiger Brands: Albany Bread
Independent Content Production + Show Calling
Lead of the content creation life-cycle for local & international advertising/launch campaigns
Creation of running order and coordination of show timings
Coordination of reviews, approvals and edits of motion graphics, scripts, sound design & voice-over talent
Show-calling of corporate/private events & major launches, combining all elements of an event through cross-team communication &
resource/talent deployment
Management of creative team by booking, briefing and scheduling creative resources
Scheduling
Communication
Problem Solving
Show Caller - Netflix SA Bridgerton S2 Africa Launch: Trended #1 on Twitter
Show Caller - Netflix SA Blood & Water S3 Launch: Trended #1 on Twitter
💻 Major clients include LKG Group | Netflix South Africa | Coca-Cola South Africa | Samsung | KPMG South Africa
Independent Account + Project Management
Planning, execution, and completion of projects across digital, activations and customer service realms
Team lead of designers, developers, and testers in website development
Long & short-term project timeline creation and implementation
Creation and delivery of project status reports to clients
Budget management and reconciliation
Organization
Communication
Relationship Management
💻 Major clients include Hellosquare (Small Agency Of The Year at the New Generation Awards 2022) | Mr Price Group Financial Services,
Co-Founder/Director | House of Hudson Planning | Mar 2020 - Sept 2021
Co-founded a business specialising in wedding & private event planning, retail collection, studio hire, furniture hire, transport & logistics
Launched just as the COVID-19 pandemic hit, we pivoted continuously to provide permitted services within our skillset or making use of our particular
resources whilst retaining staff and our business growing. Our business unfortunately came to an end when it was the victim of political insurgence and
looting in the area, which ultimately resulted in us prematurely having to close our doors
Hands-on planning, leadership and involvement with a variety of agile projects
Website development and digital marketing of a new business
Consistent stakeholder communications, to adapt to ongoing changes along with supplier & client negotiations
Creation and ongoing development of contracts, policies & processes amidst an ever changing legal climate
Conflict management (particularly in light of Government enacted rules)
Crisis Comms
Leadership
Social Media Management
Unprecedented experience gained from establishing & growing a
successful business during a pandemic
Account Manager | The Hardy Boys, a Wunderman Thompson Company (award-winning integrated advertising agency) | Feb 2019 - Feb 2020
Client service within the PR-focused division, that centred around events, activations, influencer marketing and digital communications
Strategic involvement from concept to execution of national advertising campaigns, ensuring deadlines were met
Creating clear, directional briefs with minute attention to detail
Supplier liaisons & negotiations
Relationship building with both clients and members of the agency team
Time Management
Communication
Administration
💻 Major clients included Unilever | International Hotel School | Mr Price Home | RCL Foods
Successfully ran Domestos/Unilever Campaign raising R2.2mil for
World Toilet Day initiative
MAXINE GIBBON
CONTACT DETAILS
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Planner Extraordinaire | Scheduling Wizard | Yoga Lover
Creative & open-minded, I love producing beautiful moments out of the simplest of things.
I am ultra passionate about social engagement & interaction, creating and consuming
authentic content. I pride myself on being a clear & concise communicator, consistently
building & managing relationships. I love to tackle projects head-on, leading from start to
finish. In a nutshell, I’m a Hustler with Heart.
LinkedIn
Behance Portfolio
Instagram
WORK EXPERIENCE CONTINUED
Account Manager | International Trend Institute (Branding & Communications Agency) | Aug 2017 - Feb 2019
Client service between Brand Communications & Brand Development clients and the agency team
Streamlining briefs for ad-hoc projects and retainer accounts
Creating seamless internal comms across creative teams to help guide campaigns
Managing project timelines, scheduling deadlines and review meetings
Handling budgets, managing campaign costs and invoicing processes
Relationship Building
Administration
Time Management
Launched ISCA’s 1st Influencer Campaign
💻 Major clients included Mr Price Sport | Miladys | ISCA | Game
Shoot Coordinator | Mr Price (South Africa's #1 Most Valuable Fashion Apparel Retailer) | Sept 2013 - Mar 2017
Production planning, coordination & on-set management of photographic and film content for output across multiple platforms
Assistant to Art Director - calendar management, internal team communication, creation of timing plans and model scouting & booking
Supplier and logistics liaisons and bookings
Budget reconciliation & rate negotiations
Time Management
Organization
Budget Management
eCommerce Coordinator | Mr Price (South Africa's #1 Most Valuable Fashion Apparel Retailer) | Feb 2012 - Aug 2013
Coordination of the in-house photographic studio to produce online content
Managing the production process of photography shoots from the time the merchandise is received to post production
Managing relationships and communications with various internal stakeholders
Attention to detail by overseeing the image editing process
Best practice research of leading brands within this space
Time Management
Communication
Research & Reporting
Launched mrp.com Online Store, 3rd Leading Fashion & Apparel
Website in South Africa
Outstanding Performance award issued by Managing Director
ACADEMIC BACKGROUND
Rhodes University
Port Shepstone High School
Bachelor of Arts Degree, 2008 - 2010
Majors in Legal Theory & Psychology
National Senior Certificate with University Exemption, 2003 - 2007
Higher Grade Distinctions in Business Economics, English and
Speech & Drama
PERSONAL
Winning Attributes
Accountable - I hold myself to very high standards, and implement continuous improvement
Responsible - stemming from a deep sense of dedication & ownership towards what I commit to, I can be relied upon and trusted
Consistent Communicator - whether it’s asynchronous or synchronous
Multitasking - with multiple tabs open, but knowing what to prioritise
Self-Directed - with a strong ability to work individually, in a concentrated flow and able to self-motivate
Super Organized - with both my personal and work life scheduled down to the hour
Empathetic - I strive to build & form lasting interpersonal relationships with depth
Agility - if the Global Pandemic and South Africa’s floods, political insurgence & looting, and rolling power outages have taught me anything, it’s the need to be
flexible and resourceful
REFERENCES
Wayne Manning
CEO, Hellosquare
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Sue Napier
Managing Partner, Publicis
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Lauren Forman
Creative Head, Mr Price Money
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