Maxim
Makayev
EDUCATION
NATIONAL UNIVERSITY OF "KYIV-MOHYLA
ACADEMY"
M.Sc. Nature Science. Ecology
2006 - 2012
CONTACTS
-
- Kyiv
WORK EXPERIENCE
07/2017 - 09/2018
LUCKY LABS
Team-lead Communication team.
‒ The development of mass omnichannel communications (e-mail,
sms, web-push, messengers)
‒ Launched 2 new channels: web-push and messengers; brought smsmailings to the level of profitability
‒ Implemented a model for assessing the financial effectiveness of
mailings
‒ Сreated "Сommunication department" from scratch (created orgstructure, hired employees, built the interaction processes)
‒ Provided necessary product improvements for more effective mass
communications
‒ For 6 months: launched 4 new mailings and 3 scenarios, checked
more than 15 hypotheses, increased retention by 25%
01/2017 - 04/2017
WISEWEB
CMO.
‒ Received a lot of fundamental knowledge in such areas as:
‒ Marketing strategy development
‒ Business model development
‒ Product/Market Fit search
‒ The development of organizational and functional structure of the
company
‒ Implementation of scientific, structural and system approaches in
work
11/2015 - 12/2016
ZILLYA! ANTIVIRUS
Product Manager.
‒ Product Manager for Zillya! Mobile Antivirus and Zillya! Internet
Security for Android
‒ Performed market analysis and created prototypes of 2 products
‒ Provided planning and coordination of apps development and betatesting
‒ Completed apps launch: soft launch, media campaign
‒ Paid app was developed for 5 months and transferred to sales team
‒ Free app in 4 months got: over 100,000 installs, 25% active users,
4,6 rating
in/makayevmaxim/
ABOUT
Age: 29
LANGUAGES
Ukrainian Native
Russian Native
English TOEFL 92
SKILLS
Analytics (GA, Amplitude, Excel)
UX-Prototyping (Axure)
Kanban (Trello, Wrike, Asana,
Jira)
Knowledge Base Management
(Wiki)
ESP (MailChimp, eSputnik etc.)
COURSES
GOPRACTIСE! SIMULATOR
Product management based on
analytics
ZILLYA! ANTIVIRUS
Marketing Director.
04/2015 - 05/2016
‒ Complex brand promo in Ukraine: content, e-mail, SMM, SEO,
media, exhibitions, partner networks
‒ 2 antivirus products were released to the market (from conducting
of beta-testing to market promotion)
‒ Reached 70% annual growth in sales through the web-site
‒ Was responsible for affiliate marketing in international area
(MyCommerce, Avangate)
ZILLYA! ANTIVIRUS
Marketing Specialist.
04/2014 - 04/2016
‒ Project manager for online course “Information Security Bases” on
Prometheus.org.ua: over 20,000 students, 18% course completing
‒ Launched e-mail marketing from scratch (Mailchimp, Unisender,
eSputnik)
‒ Organized and conducted of the beta-testing: search, tracking and
rewarding participants
‒ Organized participation in 3 exhibitions "Made in Ukraine"
‒ Developed and implemented a media campaign to launch a new
product (Zillya! Antivirus Free)
‒ Product manager for "Zillya! Antivirus Partner portal" (created
portal form scratch)
09/2013 - 04/2014
ZILLYA! ANTIVIRUS
Business Development Manager.
‒ Search for resellers on Africa, Asia and Latin America markets:
market analysis, partner base creation, cold calling
‒ Found 4 resellers in Egypt, Nigeria, UAE and Philippines
‒ Created new design prototype of website (zillya.com)
‒ Project Manager for recording of a series of educational videos
from Zillya! Antivirus
09/2012 - 04/2013
KRAFT FOODS UKRAINE
R&D trainee.
‒ Support of R&D projects implementation
‒ Worked on the launch of new products with foreign experts (TUC,
Oreo, Barni)
‒ Conducted 2 trainings to expand Sensory Committee
‒ Prepared and conducted more than 10 production trials
UDACITY
How to Build a Startup
UNIT FACTORY
Piscine C
CODECADEMY, SOLOLEARN
HTML&CSS
I-MARKETING
Email Marketing 2.0: Post
Game
I-MARKETING
Сontent marketing in the
Internet
HOBBIES
