Max Panych
Telephone number:- Email:-Skype: max.panych
LinkedIn: maxpanych
Website: www.skyseo.ie
PROFILE
A highly motivated and confident individual who has a successful track record of making online campaigns profitable, and who also possesses solid data driven SEO knowledge and a successful track record. Background experience in emerging trends, best practices and in evolving strategies. Currently looking for a suitable SEM position with a reputable and exciting employer.
KEY ACHIEVEMENTS
Proven track record of delivering positive %ROI through SEM for clients and companies.
Google internal award for outstanding AD quality operations inside ADX and DBM.
Russian Embassy voluntary work – Business coordinator of Russian Youth in Ireland.
Contributed and improved Google’s internal DBM & ADX AD operation tools together with the engineering department.
Tripled traffic and doubled leads in a multi-billion dollar software industry in 4 months using self-developed link outreach and PR system.
Generated €60,000+ per month of new business for an Irish log house company using only SEM and onpage UX & conversion strategies.
Promoted to quality manager within the Google AdX team.
Successfully removed Panda and Penguin penalty from a Norwegian leading car wrapping company.
EMPLOYMENT EXPERIENCE
SEO Executive – Advance Systems Inc (
January 2017 – Present
Identified and drove operational improvements in the US market selling HR software B2B.
Interacted with media, web masters, and customers to maximize exposure and promote company software products, built over 300 relationships with key niche influencers thus far.
Structured link building and content campaigns through PR and outreach using various strategies such as: broken links, skyscraper, guest posts, resource pages, editorial and scholarships. So far 170+ niche links gained in 3 months.
Tripled traffic since starting link building campaign in Jan 17. Increased from 5400 monthly visits to 14500+ monthly not including direct or blog traffic, money keywords only.
Increased organic positions for key product terms in Google US surpassing multi-billion dollar soft giants taking number 1, top 3 and top 10 positions with limited budget.
Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.
Doubled the amount of leads coming through main KPI book a demo landing page.
SEO consultant (Part Time) – Myself (www.skyseo.ie)
February 2014 – Present
Implemented SEM strategies for Irish and International clients primarily driving targeted traffic to their websites and social properties using PR and outreach to key industry influencers.
Conducted research and analyzed campaign performance with various industry tools including: Moz Tools, Majestic SEO, Buzzstream, Keyword Planner, SpyFu, Semrush, Ahrefs, Rankinity, Hotjar, Monitor Backlinks, Linkcollider, Google Webmaster Tools, etc.
Performed unique on-page SEO strategies including: SILO website structure for link juice rotation, URL, Titles, H1 setup, LSI content implementation, website speed boost, image & video optimization and embeds, schema markups, and etc.
Analyzed each campaign with business owners to develop richer strategies, identify key KPI’s and market expansion through targeting more keywords and locations.
Tested and implemented data driven backlinking strategies including: broken link building, outreach, competition links, social eco system, domain authority stacking, skyscraper and etc.
Conducted on-page technical and visual tweaks to increase conversion rates such as identifying seasonal promotional opportunities, maintaining banners on the site, activating smart pop-ups, strategic contact details placement, call to action, text placement, split testing etc.
AD Operation Analyst & Team Quality Manager - Google via Arvato
July 2013 – October 2015
Monitoring Google (Adx) and third party (Xbid) advertisement on (DSP) demand-side platform using internal tools.
Making sure the AD's served were technically flawless and followed Google’s and Xbid
(yahoo, bing) technical and content policy guidelines.
Resolved cases and complaints brought forward by advertisers and publishers together with different Google’s internal EMEA departments.
Promoted to quality manager and was responsible for managing the team’s ad operation performance and providing necessary technical or policy training when needed.
Analyzed and reported any bugs within ads, tools and platforms.
Held weekly energizers with the team and Google’s main point of contact to improve workflow.
EDUCATION
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DIT (Dublin Institute of Technology)
HSc in Marketing
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Ballsbridge College
HSc in Business
SKILLS
Interpersonal: Exceptional communication, leadership and teamwork skills. Excellent command over English and Russian both verbally and writen.
Russian – Mother Tounge
English – Native
SEO/SEM: Capable of developing and implementing effective SEO/SEM strategies with the goal of producing high organic rankings inside major search engines and generating increased targeted web traffic. Well-versed in advanced on-page and off-page SEO techniques. Extensive knowledge of Social Media and its use in Online Marketing.
Content Development/Optimization: Expert in all types of content development and optimization. Thorough understanding of vertical search engine integrations and their effect on the various content areas including text, LSI, news, images, video, audio and products.
Web Analytics: Proficient in using web analytics to analyze traffic trends and behavior and measure success of SEO/SEM efforts. Extensive use of SEM analytical software such as Google Analytics, Semrush, StatsCounter, Hotjar, Ahrefs, Majestic and etc
