Max Kurton
Email | LinkedIn | Website
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About Me
Over the past 15 years, I’ve honed my content creation, strategy, and marketing skills, excelling in areas
like video and podcast production, social media engagement, and SEO-driven content. I specialize in
crafting high-impact strategies and materials such as eBooks, whitepapers, blogs, and more that help
drive measurable results. My adaptability across industries like AI, cybersecurity, and L&D ensures I
always deliver relevant, audience-focused content.
EXPERIENCE
Learnerbly - Content Marketing Manager
November 2023 - February 2025
● Launched two eBooks and collaborated with a research company to create a benchmark
whitepaper, establishing thought leadership in the L&D space.
● Revamped the company website to better cater to enterprise clients, resulting in:
○ +54% session engagement rate
○ 120% increase in average engagement time
○ 19.93% reduction in bounce rate
○ 29% increase in demo requests from target personas.
● Created 20 SEO-focused blogs tailored to the gaming and tech industries, driving organic
traffic growth.
● Designed and executed marketing strategy, booth design, collateral, and panel topics for
Transform in Las Vegas, including conducting numerous video interviews.
● Organized a Transform chapter event in London with leading L&D experts, boosting brand
visibility and industry engagement.
● Launched optimized email campaigns, achieving:
○ 1,117 conversions in a single campaign through strategic segmentation.
○ A 6% increase in user activation over Q4.
○ Delivered email campaigns with click-through rates of up to 22.86%, significantly
outperforming industry benchmarks.
● Created and distributed resource kits for platform admins, resulting in 2,503 admin visits
across six kits.
● Produced and launched a video series breaking down popular content in short-form video
format across socials.
● Supported new product feature launches with compelling content and messaging.
● Partnered with the GTM team to enhance marketplace branding and drive engagement,
aligning with strategic business objectives.
Note: Adapted to sustain operations and deliver impactful results as the sole marketing team
member from April 2024, following the removal of all sales functions. Pivoted to support Client
Success and Marketplace teams while maintaining essential marketing activities. The role and
department were made redundant in February 2025.
CultureAI - Content Marketing Manager
September 2022 - September 2023
● Initiated the content and marketing function as the inaugural hire in the marketing team,
establishing foundational processes and strategy.
● Implemented writing guidelines and a content management system to ensure consistency
and efficiency.
● Produced a variety of high-value content, including client case studies, newsletters, and
video series.
● Collaborated with Forrester and lead analysts to create industry-aligned content and
partnered with prospects for guest content to bolster sales efforts.
● Authored over 50 blogs, technical integration documents, and service definition
documents, enhancing the company’s resource library.
● Launched a successful webinar series with a 60% attendance rate, driving engagement and
lead generation.
● Boosted digital visibility, achieving 823 SERP features, 1,200 backlinks, and 10,000 clicks
on LinkedIn content.
● Increased inbound MQLs by 71% and improved:
○ MQL to SQL conversion rate from 41% to 66%.
○ MQL to Opportunity conversion rate by 73%.
○ Deal value of inbound MQLs by 61%.
○ Paid MQLs by 89%.
● Developed and executed an events field marketing strategy, generating 383 MQLs, which
converted into 102 Opportunities.
● Achieved a 346% improvement in organic website traffic within six months.
○ Organic impressions increased by 79% and clicks by 70% year-over-year.
EM360 - Head of Content
February 2019 - July 2022
● Scaled the content team from 2 to 10 members over three years, managing all aspects of
video production, podcast interviews, and content editing.
● Built and maintained the content strategy and calendar, ensuring team adherence and
alignment with business goals.
● Directed social media marketing efforts, including auditing, analyzing, and strategic planning
to enhance digital presence.
● Developed and implemented the EM360 editorial, brand style, and content guides,
ensuring consistency across all platforms.
● Increased Top 10 video viewership by 20,000+ views per video through innovative
presentation techniques and strategic promotion.
● Expanded EM360 Podcast listenership from 50 weekly listeners to 4,000, and launched two
additional shows averaging 1,500 weekly listeners each.
● Generated 150-200 monthly MQLs through content marketing, with an average MQL to
SQL conversion rate of 15-20%.
● Content marketing for events consistently produced 120 opportunities on average per
campaign.
● Contributed to quarterly revenue generation, with website and social content averaging
£200,000 for the business.
● Increased website traffic to 45,000 visits per month, up from 15,000 at the start of the role.
● Pivoted the Tech Chat video series to an event-focused format, expanding international
reach and visibility.
● Established partnerships with major analyst firms to feature their experts on EM360
podcasts.
● Built relationships with PR firms to streamline content creation and secure coverage
opportunities.
Don’t Panic Awards - Official Judge
August 2021 - September 2022
Served as a content judge and presenter for:
● Global Content Awards 2021 & 2022
● 2022 Global Business Tech Awards
● UK Content Awards 2022
GT5 Network, Brighton - Content Creator
September 2017 - January 2021
● A start-up passion project to help rebuild my audio profile
● 4,000 followers and 50,000+ downloads
● Expanded the podcast network to have a total of four podcasts
● Overall network downloads surpassed 100,000
● Developed and designed a branded platform and website
● Conducted interviews with leading industry professionals
● I launched the GT5 clothing brand early in 2021
● Edited and consulted on podcast projects for individuals and organisations
Freelance - Editor and Writer
January 2015 - February 2017
● Worked as a freelancer providing various services
● Audio editing for major podcasts
● Transcribing audio for podcasts and videos
● Proof-reading articles, books, and presentations
● Video editing for various B2B and B2C styles
● Writing articles for multiple websites
Please note that earlier experiences with Guestaurant, Tone Radio, Hope FM, Heart FM,
Winchcombe FM, BBC Radio Gloucestershire, The Independent, Gloucestershire Echo, and MTM
Radio, while valuable, have been omitted to maintain focus on more relevant roles from the past
10 years.
EDUCATION
Northumbria University - Psychology MSc October 2023 - July 2025 (Part Time Distance Learning)
University of Gloucestershire - Broadcast Journalism (BA Hons.) 2:1 September 2008 - May 2011
AWARDS
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Media Ally of the Year
Podcast Innovator of the Year
Best Podcast Marketer
Best Podcast Advertiser
