Mauricio Villarreal
Product Designer
-behance.net/Mauricio_Villarreal
linkedin.com/in/mauricio-villarreal-garza/
Professional Experience
Certifications
Matilde Agency - Product Designer
Mar - 2024
Software & Coding Fundamentals for UX
Glasgow Caledonian University
Mar 2023- Current | Orange, CA
Design a web-based real estate management software to
manage transaction records, supervise property statuses,
and streamline operations across California, Texas, and
Nevada.
Conduct extensive research, including case studies and
interview users, to enhance user experience and optimize
functionality.
Redesign the Aeries SIS website to increase sales and
conversion rates by implementing user-centric design
principles and data-driven improvements.
Exporta Technologies - Product Designer
Feb 2022 - Feb 2023 | Boston, MA
Build the responsive interface of a B2B wholesale web app,
increasing user retention time by 13 seconds.
Revamp user onboarding process, increasing user signups
by 24%.
Develop design solutions through research based on user
recording, heat maps, and user interviews.
Redefine platform user experience to focus on the apparel
category to enhance user engagement.
Sofnux - UX/UI designer
Aug 2021 - Feb 2022 | Monterrey, México
Collaborate with UI designers, developers and UX managers
to translate navigation and user flows into well-crafted
solutions.
Create wireframes, prototype, and user personas to guide
design and development.
Conduct QA during development phases to ensure optimal
user experience, including thorough testing of user flows.
Converforma SA. - Packaging Designer
Nov 2014 - Oct 2019 | Monterrey, México
Streamline the company’s design workflow, improving the
client response time which contributed to an overall 5%
increase in annual sales.
Design thermoform packaging for the food,
pharmaceutical, and automotive industries.
Create 3D printing schematics for rapid prototyping.
Sept - 2022
Affordances: Designing Intuitive User
Interfaces
Interaction Design Foundation
Languages
Spanish: Native Speaker
English: CEFR - C2
Education
Aug 2009 - Aug 2014 | Monterrey, México
Bachelor in Industrial Design,
Autonomous University of Nuévo León
Design Tools
Figma
Adobe Xd
Illustrator
Photoshop
Elementor
Wordpress
HTML / CCS / Javascript
Meta Business
Miro
MySQL
Specialty Areas
Interaction and UI Design
UX Research
Persona Development
User Flow & Journeymaps
Affinity Mapping
User Testing
Wireframe
Mockup & Prototyping
3D Modeling
Illustrative Sketching
