Mauricio Ricaurte Vargas

MAURICIO RICAURTE VARGAS BUSINESS MANAGEMENT Bogotá -Colombia | - |-https://www.linkedin.com/in/mauricio-ricaurte-vargas-4993a3161/ PROFESSIONAL PROFILE Business Management with specialization in Project Management (Project Manager) with a particular focus on Strategic Marketing and Data Analytics, seven (7) years of experience working in the transformation of digital environments. Specialized in marketing and advertising projects, implementing data analysis tools (AI) and effective methodologies for the success and achievement of team goals. With interest, knowledge and experience to work in administrative areas, marketing, commercial, digital-technological environments and project management. PROFESSIONAL EXPERIENCE 05 / 2023 - 02/2024 Company: CASA DE CONTENIDOS K (Bogotá) | Digital media KIENYKE.COM PROJECT MANAGER Functions: - Supervise, control and execute with the team, the production of multimedia content, from ideation to publication, ensuring editorial consistency and quality of the final product. - Maintain effective communication and seamless execution of tasks with all stakeholders, including internal teams, business partners and customers, to ensure a clear understanding of expectations, guarantee customer satisfaction and maintain the company's reputation - Control the budgets, cost center and administrative area of the company in order to align and meet the company's financial projections. - Planning and guiding the adoption of new technologies and digital tools to improve operational efficiency and maintain competitiveness in the environment. Collaborating with technical teams in the integration of innovative digital systems and platforms. Outstanding achievements: - Implemented efficient review processes to ensure accuracy and relevance of digital content and performance metrics to measure the impact of digital initiatives and optimize them in real time - I developed detailed plans from conceptualization to execution, identifying critical milestones and establishing clear timelines. - I achieved a consistent track record of meeting deadlines and budgets on digital projects, demonstrating effective financial management and strategic planning skills. 05 / 2023 - 02 / 2024 Company: AGENCIA DIGITL CREATIVA Y DE COMUNICACIONES (Bogotá) |Advertising agency PROJECT MANAGER This company is part of the same business group of CASA DE CONTENIDOS K, so I had the same function as Project manager for both companies (advertising agency and media). Achievements: Executive direction of audiovisual projects such as the national anthem of Colombia and the entire narrative of the government of Colombia and procolombia "Colombia el país de la belleza" since August 2023. - Management of multidisciplinary teams for the execution of digital advertising projects. - Planning and control of budgets for the execution of advertising projects (social media, audiovisual, etc.). 03 / 2020 - 05/2023 Company: COMMIC AGENCY (Bogotá) | ADVERTISING AGENCY AND INFLUENCERS ACCOUNT AND COMMERCIAL DIRECTOR Functions: - Seek and consolidate relationships with strategic customers, being the main point of contact for account management, ensuring customer satisfaction and long-term retention. - Lead the work team (designers, audiovisual producers, influencers, administrative staff, etc.) for the execution of advertising campaigns, from conceptualization to implementation, ensuring consistency with the brand's vision and compliance with the established objectives. - Generate KPI tracking systems to evaluate campaign performance, providing detailed reports to clients and adjusting strategies to optimize results and generate repurchase. Outstanding achievements: - I identified opportunities for growth and prospecting in the market, managing to increase the client portfolio by 80% during my tenure. - I developed customized 360 campaign proposals, tailored to the specific needs and objectives of clients, achieving a high conversion rate on proposals submitted. - The campaigns under my direction received recognition in the industry, winning awards and mentions in specialized events, consolidating the agency's reputation as a leader in influencer marketing. 07 / 2019 - 03/2020 Company : DIGITALAW SAS (Bogotá) | DIGITAL LAWYERS FIRM BUSINESS DEVELOPER Functions: - Design and execute commercial strategies for client acquisition, identifying growth opportunities in the LegalTech sector and ensuring client portfolio expansion. - Evaluate, select and implement LegalTech tools and technologies that improve operational efficiency and delivery of digital legal services. - Develop attractive commercial proposals and effective presentations for potential clients, highlighting the firm's value proposition in the LegalTech field. Outstanding achievements: - Lead and motivate multidisciplinary teams (40), ensuring effective collaboration between the commercial team and legal professionals to ensure the successful execution of projects. - Improved operational efficiency through the implementation of LegalTech technologies and the optimization of internal processes, thus contributing to the democratization of legal services in Colombia. 07 / 2018 - 07 / 2019Company IMMUNOTEC COLOMBIA (Bogotá) | Marketing company of wellness products. STRATEGIC MARKETING EXECUTIVE Functions: - Participate in the development and execution of integrated marketing strategies to position Immunotec's products and brand in the Colombian market. - Perform market analysis to identify opportunities, trends and competition, providing key information for strategic decision making. - Organize promotional events, trade shows and brand activations to increase Immunotec's visibility and generate direct interaction with potential customers. Outstanding achievements: - Work closely with internal teams, such as sales and product development, to ensure consistency and alignment across all marketing initiative. UNIVERSITY EDUCATION PROJECT MANAGER Universidad el bosque – Bogota Colombia | 2021 BUSINESS ADMINISTRATOR PONTIFICIA UNIVERSIDAD JAVERIANA | 2019 COMPLEMENTARY TRAINING PMI®- PMP® Global Accreditation Center, GAC®, PMI®- PMP® - 2021 Facebook BluePrint Advertising Course / Digital marketing fundamentals certificate from the Google Digital program. - 2017 ADDITIONAL SKILLS • LANGUAGES: ▪ English - C1 ▪ Portuguese - A1 • GOOGLE ANALYTICS, LOOKERSTUDIO • TRELLO, CLICKUP, JIRA, PROJECT, MONDAY • OFFICE PACKAGE (EXCEL, POWER POINT, POWER BI) ADVANCED • DRUPAL, PHYTON, SIIGO. • Project Manager / Data analyst / business intelligence / Marketing / Financil analyst