Curriculum
Graphic designer, visual architect, technologist.
Name: Mauricio Reyes Email:-Cell:-
My name is Mauricio Reyes. I am a freelancer doing business as Typografik which was established in
2005 in the Commonwealth of Virginia, USA. I studied graphic design in London, England, Italy and the
United States.
Typografik offers creative solutions across every medium, including print, web and multimedia
graphics. My belief is that design is good only if it fulfills the business needs of my clients and their
customers.
I have over fifteen years of experience in graphic design and visual communications. In addition, I am
fully bilingual (Spanish-English), which can double your audience’s reach in today’s competitive and
diverse markets.
Typografik, LLC (Creative Director/Freelancer/Owner)
October 2003 - Present
Recent Work Experience
The Smithsonian Institution, National Science Resources Center
Managed the contents and event forms for the National Science Resources Center
corporate website. Created two websites for yearly events: www.laseri3.com
and www.nsrcspi.com. In addition to websites, I created a number of publications
for other divisions and programs of the Smithsonian Institute.
City of Alexandria JobLink
Produced infomercials for Alexandria’s JobLink website using Final Cut Pro.
Designed the entire production and created storyboards which were filmed
and assembled in-house. The result was an infomercial that explains the suite
of JobLink programs to job-seeking candidates. After completion of the infomercial,
the City of Alexandria commissioned brochures and a new agency website.
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National Geographic
Designed the poster campaign to promote the series “The Daily of our Planet”
which were displayed in the lobby of the Society’s headquarters in Washington,
D.C., the National Geographic magazine and in D.C.’s public transport system.
The Harrell Center
The Harrell Center's helps victims of family violence. Redesigned the Center’s
identity design and designed a new website. Created a poster campaign to
celebrate the Center’s 10th anniversary.
DC 50 TV (The CW in Washington, D.C.)
Designed a website for CW’s popular event “Fashion Beauty and Lifestyle.
Created the web pages for the Emmy award-winning presentation ”Black History
Month” with Jim Byrne. Provide all photographic services as CW’s photographer.
National Criminal Justice Association
Developed a re-branding strategy for the National Criminal Justice Association
by creating a new corporate identity design, format for print publications web
and print identity guidelines and designed three corporate websites: NCJA, NCJP
(National Center for Justice Planning) and SAVIN.
Work Experience before Typografik
SMART Technology, Inc. (Creative Director)
October 1997 - October 2004
» Corning Consumer Products Company (CCPC) - Developed an intranet site for the marketing
division of the CCPC. Graphic design, information architecture and Flash animations were created for
this project. A variety of print materials and screen savers were requested by the client as a result of
the website design.
» National Highway Institute - Redesign of an enterprise information portal. Java Scripting, DHTML
coding, and complex Photoshop Illustrations were created for the site.
» U.S. Army Materiel Command (Engineers and Scientists) – Developed website; redesigned existing
imagery, site layout, color scheme and creation of a new interface for the Command’s job search
database.
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INFINITE PHOTO AND IMAGING (Graphic Designer)
July 1995 - September 1996
» Kodak – Designed promotional posters for the new Advantix film system. Complex Photoshop
illustrations were composed using multiple layers and masks to achieve the final product
» National Geographic Society - Editorial Design and Power Point interactive presentations, projects
included image correction, layout design and pre-press work
»
MCI – Created a poster advertising campaign for a new telecom service named “Call Now!”
KENT STATE UNIVERSITY (Glyphix design studio assistant)
October 1994 - August 1995
» International Typeface Corporation – designed a typeface named ITC Binary. Now part of their
international collection. ITC Binary is sold worldwide by most type foundries
» Dulles Networking Associates – Designed corporate identity including a new logo and a complete
marketing plan that included several collaterals
Education
Kent State University (Ohio)
September 1994 - July 1996
School of Visual Communication Design
Master of Arts degree.
Middlesex University (London, England)
September 1991 - July 1994
School of Visual Communication Design
BA (Honors) Bachelor of Arts degree.
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Computer Experience
Macintosh and PC Windows user for over 15 years. Familiar with system
operation, font management, scanning, color correction and image restoration.
Solid knowledge of system operation, networking website development,
and troubleshooting.
Software Experience
Photoshop
0%
100%
Illustrator
0%
100%
In-Design
0%
100%
Dreamweaver
0%
100%
Fireworks
0%
100%
Word Press
0%
100%
Drupal
0%
100%
Other experience
Familiar with pre-press and traditional printing methods.
Strong knowledge of typography and traditional graphic design techniques.
Fully bilingual (Spanish-English.)
Work well on a team or unsupervised. Strong organizational marketing skills.
Analytical, ambitious, creative.
Awards
Sydney 2000 Olympic Games -- Received a design achievement award from NBC for the use of the ITC
Binary typeface design, which became the official typeface of the Sydney Summer Olympic Games in
2000. ITC Binary was widely used to brand all the media associated with the games and was used by
NBC, Swatch, IBM, and Nike, among others. ITC Binary is sold today by all major type foundries in
America, Asia, and Europe.
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