Curriculum Vitae of Mauricia Wynona Truter
064 - /-A Content Manager, Marketing Manager, and SEO Copywriter with seven years’ experience in corporate as well as small businesses.
PERSONAL DETAILS
Date of Birth: 7th June 1989
ID Number:-
Address: 8 Eagle Dawn, Zeiss Road, Honeydew, Roodepoort
Race: Coloured
Gender: Female
Marital Status: Single
Dependents: None
Driver’s Licence: Code B
EDUCATION
DAMELIN MOWBRAY - Graduated in 2013 with a Diploma in Journalism and Media Studies
Subjects: News Reporting, Communication Science, Communication Studies, Language Studies, Writing for the Media, Media Law, Computer Science, Computer Studies, Copywriting, Creative Writing.
STEENBERG HIGH SCHOOL - Matriculated in 2006
Subjects: English, Afrikaans, Maths, Computer Studies, Accounting, Business Economics, Economics.
INTERNSHIPS
3 Month internship at The False Bay Echo
Duties included: Doing research, writing news articles, writing feature articles and writing columns.
3 Month internship at ShiftOne Digital
Duties included: Doing research, data entry, editing content on Wordpress, copywriting, SEO writing.
CORE SKILLS
Computer: Microsoft office; Word, Excel, PowerPoint, Outlook. Keynote, Photoshop and Pages. Proficient in Google Analytics and keyword research. Writing: Blogs, business proposals, social media posts, creative pieces, press releases, newsletters, SEO content writing.
EMPLOYMENT HISTORY
Copywriter at Clockwork Media (Johannesburg): December 2019 – March 2020
Duties include:
Social media content – Creating the social media content for many reputable clients.
Copywriting – Writing blogs, news articles, thought leadership pieces, press releases, and short pieces for clients in different industries - from mining to television.
Ideation – Coming up with ideas for client campaigns and presenting them to an audience.
Proofreading – Proofreading and editing clients’ written content.
My contract with Pharma Dynamics ended.
Content Developer at Pharma Dynamics (Cape Town): September 2018 – September 2019
Duties include:
Content planning – Planning content for social media, blogs, press releases, campaigns and websites.
Content marketing - Creating and distributing images and video content to attract and retain a clearly defined audience.
Liaising with suppliers
Briefing and supervising designers and internal teams.
Managing external teams
Managing social media platforms
Managing and optimising websites
Managing the payment of invoices from suppliers.
Organising and managing events
Marketing research
Creating brand and product awareness by coming up with campaign strategies beyond the digital scope.
Managing marketing campaigns.
Editing and proof-reading health and wellness booklets and articles used at Stellenbosch University.
Supervising the publishing of all articles to media outlets.
Arranging television, print media and radio interviews between the media and my colleagues.
Reporting on Google Analytics.
Proofreading – Proofreading and editing written content.
My contract with Pharma Dynamics ended.
Copywriter at WOW Marketing (Cape Town): August 2017 – June 2018
Duties included:
SEO content writing
Content planning - Planning content for social media, blogs, press releases, campaigns and websites.
Content marketing - Creating and distributing images and video content to attract and retain a clearly defined audience.
Blog writing – Writing blogs for a variety of clients in different industries from retailers to manufacturers.
Campaign management - Managing marketing and social media campaigns.
Managing internal and external communication.
Social media content management.
Proof-reading and editing booklets and other printed material
Product research – Doing research on client products, and also sourcing the best products for corporate gifting.
Reporting on Google Analytics.
I left WOW Marketing to pursue a freelance career.
SEO Content Developer and Marketing Copywriter at Click Me (Cape Town): January 2017 –May 2017
Duties included:
SEO content writing – Writing content that aligns with SEO campaigns.
Blog writing – Writing blogs for various financial websites.
Keyword planning
Content research and planning
Reporting on Google Analytics
I was retrenched from Click Me.
Content Developer and Marketing Copywriter at Avily (Cape Town): June 2015 –December 2016
Duties included:
Gathering and developing content for various clients – Liaising with clients and doing research in order to create the most compelling content.
Drafting emails and newsletters
Managing marketing campaigns
Creating social media plan
Managing social media platforms for clients.
Creating images using photoshop
Creating website content
Industry research
SEO content writing
Keyword planning
Content marketing
Editing and proof-reading
As much as I have enjoyed my time at Getadoc, I left for personal growth.
Digital Marketer at Sea Monster (Cape Town): March 2014 – May 2015
Duties included:
Managing marketing campaigns
Creating brand awareness
Marketing copywriting
Industry research
SEO content writing
Keyword planning
Content marketing
Editing and proof-reading
Marketing Assistant and Copywriter at Sales Partners (Cape Town): June 2013 – February 2014
Duties included:
Managing marketing campaigns
Business and blog writing.
SEO content writing
Keyword research and planning.
Writing and designing newsletters.
Assisting with sales and marketing workshops.
Developing and implementing marketing strategies.
Training and mentoring junior employees.
Pitching ideas to clients
Cold calling potential clients
I was retrenched from Sales Partners.
REFERENCES
Clockwork Media
Lashanta Lightfoot (HR Manager) -
Pharma Dynamics
Nicole Jennings (Corporate Communications Manager) -
WOW Marketing
Anzel Schutz (Creative Head) -
Click Me
Ryan Osborn (SEO and Operations Manager) -
Getadoc (Avily)
Khaalid Gaffoor (Owner) -
Sales Partners
Lorna Powe (Managing Director) -
PORTFOLIO
Please visit http://mauriciatr.wixsite.com/my-world/blog-1 to view my online portfolio.
