Maureen Wambui

Born 21st of May 1992 Maureen Wambui -- INTRO A Creative, strategic, and deeply understands digital marketing trends and influencer culture, ResultOriented Influencer Marketing specialist with 4 years of experience in driving business growth through developing and executing influencer marketing strategies that align with our brand's goals and drive engagement and growth. PERSONAL ATTRIBUTES -Goal and performance-oriented. -Data-driven. -Fast Learner. - Great communication skills. -Detail-oriented. WORK EXPERIENCE Influencer Marketing Specialist ( TIKTO, INSTAGRAM & YouTube) MK Media Co (JAVY COFFEE) USA • May 2021 – Feb 2024 • Develop and implement influencer marketing strategies that enhance brand awareness, drive engagement, and increase sales. • Identify and build relationships with relevant influencers in target industries and demographics. • Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice. • Negotiate and manage influencer contracts, including payment terms and deliverables. • Oversee the creation and execution of compelling influencer marketing campaigns, including content creation, contests, giveaways, and sponsored posts. • Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders. • Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing. • Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy. • Provide guidance and support to internal teams on influencer marketing best practices and strategies. • Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines. Influencer Marketing Specialist ( TIKTOK & INSTAGRAM) BLISSY, LA CALIFORNIA • Jan 2020 – Jan 2021 Conduct research to source, vet and prioritize promising influencers that are aligned with our brand and reflect the trends and attitudes of our customers. Own all influencer outreach & communications — from initial pitch to support requests — in order to seed new relationships and foster long-term collaborations. Manage the influencer gifting process including product and sizing selection, order placements, and liaising with the warehouse team to ensure timely delivery. Activate and engage influencers in brand launches. Maintain a robust internal database of influencer relationships and provide ongoing updates to influencers. Monitor participating influencer’s accounts to ensure follow-through, source/tag UGC, and track influencer performance across identified KPIs. Support the development of regular analytical reports on social media activity and influencer engagements. EXECUTIVE ASSISTANT SAFARICOM • Feb 2017 – Dec 2019 Format information for internal and external communication – memos, emails, presentations, reports Take minutes during meetings Screen and direct phone calls and distribute correspondence Organize and maintain the office filing system Act as the point of contact among executives, employees, clients and other external partners Manage information flow in a timely and accurate manner Manage executives’ calendars and set up meetings Make travel and accommodation arrangements Rack daily expenses and prepare weekly, monthly or quarterly reports Oversee the performance of other clerical staff Act as an office manager by keeping up with office supply inventory SOCIAL MEDIA MANAGER Tamarind Management Group • Feb 2016 – Jan 2018 Collaborated with social media influencers such as top musicians, athletes, companies and press to drive brand optimization. Enhanced organic search engine ranking and managed paid search marketing to maximize SEO. Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic. Analyzed market data to determine and target key audience or segments. Cold called business representatives, attended networking events and prospected leads. Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms. Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities. Developed and implemented strategic, social media marketing plan. Improved short- and long-term digital marketing strategies. Managed client accounts, including addressing inquiries and applying feedback to meet customer needs. Collaborated with content contributors to build optimization strategies. Analyzed and monitored engagement processes to determine site glitches. Served as main point of contact for clients, answering questions and responding to messages. Managed customer digital marketing strategies to meet client goals and objectives. Established core metrics for projects based upon client needs. Wrote and uploaded blog posts and articles to drive traffic to client sites. Identified trends through assessment of competitor activities. E D U C AT I O N Diploma in Business Management Kenya Institute of Management • Jan 2010 – Jan 2015 Diploma in Business Management Certificate in computer studies Magan Computer College • Jan 2010 – Jan 2010 Certificate in Computer Studies Certificate of Kenya High School Education Gachoire Girls High School • Jan 2006 – Jan 2009 Kenya High School Education SKILLS Social media marketing Brand management Marketing Market research, intelligence Interpersonal communication E-mail and internet Social media marketing Presentation preparation and editing (Microsoft PowerPoint) Office reception Office administration, management Office supplies management Email correspondence Document and archive management Answering telephones and call management Office tools: Word, Excel, Outlook Reporting Presentation preparation and editing (Microsoft PowerPoint) Influencing and persuation Written communication Social media usage (Facebook, Twitter, etc.) Communication Office tools: Word, Excel, Outlook Data collection Office tools: Word, Excel, Outlook Office tools: Word, Excel, Outlook LANGUAGES English Spoken: Fluent • Written: Fluent Swahili Spoken: Fluent • Written: Fluent Data collection Billing customers