MAUREEN OKAFOR
48, Olateju Road Off Vono, Ilupeju, Lagos - Nigeria-•-https://www.linkedin.com/in/maureen-okafor-7a810124/
Corporate Communications Expert | Creative Brand Strategist |
Social Media Manager | Writer | Editor | Proof Reader
PERSONAL STATEMENT
I am a Corporate Communications professional with a broad knowledge of marketing,
campaign, social media management, content creation, digital marketing, Search engine
optimization, market research, crisis management & planning corporate events.
I have successfully achieved over a decade wealth of experience in projecting a positive image
for all the brands entrusted in my care and performing exceptionally well in competitive and
high-pressured environment. I am an enthusiastic achiever with a solid background in planning
and executing campaigns/promotions, corporate events, market research, creating contents &
internal newsletters, social media management and media briefings.
I am highly skilled at crises management, making presentations, running TV & radio
interviews, and managing social media platforms. I am a well-groomed brand strategist with a
unique ability to use above the line (ATL), below the line (BTL) and through the line (TTL)
strategies to positively project the image of any brand entrusted in my care while working
within the estimated budget.
CORE COMPETENCES AND ACHIEVEMENTS
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Advanced competency in Corporate Communications. Additional knowledge of digital
Marketing and social media management skills, market research, campaigns, crisis
management and promotions.
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Dynamic communicator with exceptional communications and presentation skills.
Constantly participated in TV and Radio interviews. Also, represented my brand by
delivering speeches during conferences, media briefings and corporate events.
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Successfully created projects, market research, corporate events, promotions, and
campaigns from scratch to finish within budgets and schedules.
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Showcased my brands by regularly creating press release, contents and photo news
which was published on a weekly basis in our national newspapers.
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Systems Utilization and Technology skills. Proficient use of windows and Mac
operating systems. Well versed with Microsoft suite (Word, PowerPoint and Excel).
Working knowledge of digital marketing, Canva, search engine optimization, outlook,
and graphic designs.
PROFESSIONAL EXPERIENCE
Public Relations Executive, Hoop Telecoms Limited
(June 2020 – till date)
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Develop strategies with relevant stakeholders for partnerships and CSR programs
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Direct and measure the impact of the marketing and public relation strategies
implemented internally and externally.
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Direct Social media efforts on various social networks, including Instagram,
Facebook, YouTube, Twitter, LinkedIn & Google My Business.
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Developing and implementing a strategy of engagement and strategic relationships
with Government, Communities, and key Stakeholders
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To align work plans, communications and objectives that promote the corporate
image of Hoop Telecoms
Head, Corporate Communications & Marketing, Timglobal Institute Lagos (April
2017– May 2020)
Summary of achievements and responsibilities:
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Implemented a change in marketing and brand awareness activities, reducing costs by
20%
Prepared and implemented the control of marketing plans and budget.
Managed the day-to-day administration of the Institute.
Successfully involved media houses and pressmen in all our activities
Successfully conducted Market research programmes, market activations and
promotions and, trade interventions
Effectively created contents, ran digital marketing and managed all social media
platforms.
Head, Corporate Communications, Priority Communications Ltd, Lagos
(April 2014-March 2017)
Summary of achievements and responsibilities:
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Planned several corporate events from scratch to finish and ensured adequate coverage
and awareness during these events.
Managed content creation for the company's website, weekly brochures, and social
media platforms
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Formulated and executed category, digital marketing, brand and portfolio strategies for
new and existing products and services.
Successfully managed crises responded to queries from the media and projected a
positive image for my brand.
Assistant Brand Manager, Exola Incorporated, Lagos
(October 2010– February 2014)
Summary of achievements and responsibilities
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Performed general administrative duties.
Planned and executed business development strategies to boost sales.
Managed content creation for the company's website, weekly brochures, and social
media platforms
Utilized and maximized social & digital media, web, and PR strategies for creation of
awareness for our products and services.
Successfully managed crises responded to queries from the media and projected a
positive image for my brand.
Social Media Manager, Stam Engineering Limited, Lagos
(October 2007 – May 2010)
Summary of achievements and responsibilities
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Utilized and maximized social & digital media, web, and PR strategies for creation of
awareness for our products and services.
Organized events such as exhibition, photo shoots, trade fairs
Responded to calls and emails of customers and prospects.
Running professional errands
Created contents for all social media platforms, weekly newsletters, company
brochures and blogs.
EDUCATION
Nnamdi Azikiwe University, Awka, Anambra State
(April 2001 – August 2005)
BA. English Language and Literature
University of Lagos, Akoka, Lagos State
Masters in International Law and Diplomacy
