Maureen Kariuki

MAUREEN WANGARI KARIUKI Cell: - | Email:-| Location: Nairobi, Kenya | LinkedIn: https://www.linkedin.com/in/maureen-kariuki-virtual-assistant Virtual Assistant | Social Media Manager | Digital Marketing PROFESSIONAL PROFILE Versatile Virtual Assistant, Digital Marketing Specialist, and Social Media Manager with extensive experience in remote roles. Skilled in managing administrative tasks, crafting digital marketing strategies, and optimizing social media presence to boost engagement and brand visibility. Demonstrated ability to support business growth and efficiency through effective project management and communication. Currently pursuing advanced training in Virtual Assistance at ALX to enhance my skills. Seeking to leverage my diverse skill set in a dynamic remote environment to drive business success and foster global connections. CORE COMPETENCIES Virtual Assistance: Calendar management, email handling, administrative support, document preparation, client communications, vendor coordination, event planning. Digital Marketing: Campaign management, SEO/SEM, Google Ads, email marketing, analytics, lead generation, conversion rate optimization (CRO). Social Media Management: Content creation, strategy development, community engagement, platform management, social listening, influencer collaboration. Technical Proficiency: Canva, Google Ads, Microsoft Office Suite, CRM systems (HubSpot, Salesforce), Asana, Trello, Slack, Hootsuite, Mailchimp, WordPress, automation tools (e.g., Zapier). Soft Skills: Adaptability, communication, multitasking, problem-solving, collaboration, detail-oriented, proactive planning. PROFESSIONAL EXPERIENCE Personal Virtual Assistant to Financial Officer Remote | June 2024 – Present  Email and Calendar Management: Organized and prioritized emails and calendar appointments, improving executive time management by 30%, resulting in more efficient meetings and increased availability for strategic tasks.  Document Preparation: Drafted and edited financial reports and policies, enhancing decisionmaking processes by providing clear, accurate, and timely information.  Research and Analysis: Conducted market and business strategy research, improving project planning accuracy by 25%, leading to more informed business decisions.. Jeanmac Safaris - Travel Packages (Virtual Role) Remote | January 2023 – Present  Travel Package Design: Created customized travel itineraries tailored to client preferences, resulting in a 30% increase in client satisfaction and a 15% rise in repeat bookings by leveraging CRM data and personalized service approaches.  Customer Relationship Management: Maintained detailed customer records in the CRM system, enhancing client personalization and loyalty by 20%, leading to stronger client relationships and higher retention rates.  Market Research: Conducted research on travel trends and competitors, leading to the development of more competitive packages, increasing sales by 25% through targeted marketing strategies.  Vendor Negotiation: Negotiated with hotels and service providers to secure better rates, reducing costs by 10% and increasing client satisfaction by providing value-for-money options.  Travel Arrangements: Coordinated flight bookings and accommodations, ensuring optimal travel experiences within client budgets, boosting client satisfaction and repeat business by 15%.. Swissbear Daycare and Preschool - Virtual Assistant, Content Creator, Digital Marketer Remote | August 2021 – January 2024  Content Creation: Developed engaging content for Facebook and Instagram, increasing social media engagement by 50% and driving a 40% increase in holiday camp enrollments.  Social Media Campaigns: Launched targeted social media ad campaigns, achieving a 25% increase in school enrollments by optimizing ad spend and targeting high-engagement audiences.  Client Communication: Attended to inquiries on social media platforms, improving response times and customer satisfaction, leading to a 15% increase in positive reviews and interactions.  Email Marketing: Designed and executed email campaigns via Mailchimp, improving open rates by 35% and click-through rates by 20% through audience segmentation and personalized content.  SEO and Website Optimization: Enhanced website SEO and content, increasing organic traffic by 30% and boosting inquiries by 25% by improving search engine visibility and user experience.  Influencer Collaboration: Partnered with local influencers to promote the preschool, increasing community engagement and brand awareness by 20%, driving additional traffic and enrollments.  Event Planning: Organized school events, streamlining logistics and communication, resulting in a 30% increase in event participation and positive feedback from parents.  Administrative Support: Managed invoicing and document organization, reducing administrative errors by 40%, which led to smoother operations and improved financial accuracy.  Meeting Coordination: Planned and coordinated meetings with potential parents, streamlining the enrollment process and enhancing parent engagement. INTERNSHIP EXPERIENCE Britam Insurance - File Management and Underwriting May 2019 - August 2019  File Management: Streamlined file management processes, reducing retrieval time by 50%, improving operational efficiency and document accessibility.  Client Interaction: Assisted with client inquiries and claims processing, enhancing customer service efficiency by 20%, contributing to a smoother claims experience and higher client satisfaction. EDUCATION  Bachelor of Commerce (BCom), Major in Finance | Mount Kenya University (Ongoing)  Diploma in Business Management | Mount Kenya University (Sep 2017 – Dec 2019) PROFESSIONAL CERTIFICATION  Google Digital Garage: Fundamentals of Digital Marketing (Ongoing)  Certificate in AI Career Essentials | ALX  Certificate in Virtual Assistant | ALX REFEREES Available on request.