Mauleen Megesa Lidaywa
Location: Nairobi, Kenya
Professional Profile
Jack of all trades with experience supporting startups and executives, sales, admin & ops, talent sourcing,
and remote work. Detail-oriented with strong copywriting, communication, and people skills. Eager learner
ready to contribute!
Career Summary
06/2023 - 06/2025
WebFX, Remote
Independent Contract Copywriter & Editor
My role primarily involved researching assigned topics and producing comprehensive, factual content that is
error-free and plagiarism-free. I employed collaboration, task prioritisation, and time management skills to
work on projects, submitting deliverables within agreed timeframes.
In this contracted tenure, I have written various types of web content for assigned projects in a diverse range
of genres. I consistently wrote 3-4, 1,000-word articles daily during the 5-day workweek with less than 15%
revisions and zero returns throughout. 50% of my assigned projects were "Brand Placement Projects." These
were 1500- to 3000-word marketing copies that either:
➢ Promoted the client's brand.
➢ Advertised their products/services.
➢ Reviewed the client's products/services against competitors.
➢ Informed readers about the client's products/services.
My experience in sales and life came in handy when tailoring my content to the just-right tone, which
contributed to a Net Promoter Score (NPS) of 65%.
To stay up-to-date with industry trends, I went through a 6-week boot camp, followed by regular ongoing
learning and career development programs. This helped me improve by 1% each day.
08/2019 - 06/2023
Freelance, Remote
Content Writer/ Copywriter
In this freelancing role, which evolved into a full-time venture post-COVID, I sourced and pitched potential
gigs through direct calls, online platforms, email, phone, and recruiter platforms.
Over 85% of the projects I landed were content writing. I researched assigned topics to generate
comprehensive, factual content that is free of error, plagiarism, and exceeds the client's specs. I employed
task prioritisation and time management skills to work on multiple projects simultaneously, submitting
1
deliverables within agreed deadlines. I consistently wrote 8000-10,000 words every week with less than 15%
revisions and 10% returns.
I occasionally took on gigs out of content writing to grow my skill set and boost earnings. These featured
data entry, transcription, data annotation, AI training, chat support, as well as voice-overs.
09/2018 - 06/2021
Kikkoman East Africa, Nairobi - Kenya
Business Development Associate ( HORECA Sales)
I reported to the Global Expansion department head situated at the parent company in Chiba, Japan. I
oversaw the entire B2B sales life cycle to build brand awareness and expand the client base by identifying,
nurturing, and closing new business opportunities via strategic networking.
I also:
➢ Maintained client records in the company's customised CRM system, ensuring streamlined data
processes across teams.
➢ Collaborated with cross-company departments to develop strategies to capitalise on emerging
consumer and market trends.
➢ Effectively employed online networking techniques (Zoom) to build, maintain, and develop business
relationships during COVID-19.
➢ Oversaw the training of incoming staff to the sales and customer support department.
By the end of my tenure, I had:
➢ Pitched to 85% of HORECA businesses and 60% supermarket chains in Nairobi County.
➢ Secured 100+ active accounts, 35 of which were high-value, i.e, 4 or 5-star rated and
high-consumption establishments.
06/2017 - 09/2018
Kalan International Co., Ltd, Nairobi - Kenya
Executive Assistant & Interpreter (English - Mandarin)
➢ Managed the executive team's day-to-day calendars.
➢ Organised, coordinated, and interpreted during meetings to support the senior management team in
business development ventures and B2B sales.
➢ Made decisions regarding logistics, catering, accommodation, and travel arrangements for
directors.
➢ Acted as the company's voice, keeping track of negotiations, sales, and transactions when the
executive team was on holiday.
02/2017 - 06/2017
Feijinshu Youxian Gongsi, Mombasa - Kenya
Executive Assistant & Interpreter
➢ Planned, coordinated, and interpreted during meetings and mine excursions to support sales,
business development, and contract negotiations.
➢ Responded to emails and other correspondence to facilitate communication and enhance business
processes.
2
➢ Processed the senior management's logistics, travel expenses, and accommodation plans.
➢ Facilitated training and onboarding of incoming office staff.
➢ Managed residential and office properties, including sourcing and leasing.
09/2016 - 02/2017
Zhongfa-Tianjin Shipping Company, Tianjin - China
Office Manager + Associate Account Manager and Leads Assistant (English-speaking)
While on scholarship in Tianjin, I took up a part-time, 25hours/week, 7-month gig at Zhongfa Shipping
Company -) to support my stay while I studied in China. I largely shadowed the accounts manager
at the freight forwarding and shipping company.
I was also in charge of:
➢ Supporting the Admin with proactive correspondence management, document coordination, and
customer relations.
➢ Implementing and overseeing marketing campaigns on digital platforms, including the company's
website and social media platforms..
➢ Evaluated client and shipping documentation to confirm accuracy, avoiding delays that maximised
team productivity.
➢ Interacted with all English-speaking customers by phone, email, or in-person to provide information,
answer queries, e.t.c.
➢ Assisted with the coordination and hosting of company events.
09/2016 - 01/2017
International Culture & Communication Center, Tianjin,
China
Volunteer ESL Tutor
Volunteered at an education centre promoting positive intercultural communication and coherence as an
English language tutor at affiliated kindergartens, language, and adult education centres around Tianjin.
09/2014 - 12/2014
Tanad Transporters Limited, Nairobi - Ke
Extern (Job Skills Training)
For 16 weeks, I externed in multiple departments to acquire job-specific skills. During this tenure, I:
➢ Was assigned all Director-support roles.
➢ Provided clerical support while addressing routine and special requirements.
➢ Shadowed the accountant, where I handled Waybills, invoices, petty cash transactions, and casual
staff payroll.
➢ Took meeting notes and compiled paperwork to support the department.
➢ Liaised with clients to assess needs and responded to inquiries.
➢ Procured and distributed office supplies.
08/2013 - 12/2013
3
Kyevaluki Services, Nairobi - Kenya
Extern
➢ Collaborated with cross-department teams to optimise workflow and achieve objectives.
➢ Developed and updated truck tracking spreadsheets for process monitoring and reporting.
➢ Gathered, organised, and input logistics and invoice information into a digital database.
11/2012 - 02/2013
International Electoral & Boundaries Commission, Nairobi
Voter Educator & Registration Clerk (Embakasi East) — Government Contract
Jan 2011 - Aug 2012
Kings Group of Hotels - Babylon Casino, Kenya
Executive Cashier & Floor Manager
Aug 2010
Interim Independent Electoral Commission (IIEC)
Referendum Agent (Embakasi East) — Government Contract
Education & Qualifications
❖ AI Career Essentials
ALX - Awarded on 07/2024
❖ Care Certificate (Standards 1 to 15), CPD-Accredited
Caredemy - Awarded on 02/2023
❖ BA Anthropology, 2:1
University of Nairobi (Nairobi, Kenya) - Awarded on 12/2018
❖ Certificate in Chinese Language, Pass HSK Level 4
Tianjin University of Traditional Chinese Medicine (Tianjin, China) - Awarded on 01/2017
Attended under a 6-month merit-based scholarship awarded for exemplary performance in the HSK
level 2 exam taken at the Confucius Institute - University of Nairobi in October 2016.
❖ High School (KCSE), B+
Pangani Girls High School-
Additional Information
❖ Languages:
English - Native level; Swahili - Native; Chinese (Mandarin) - HSK level 4, Intermediate
4
References Available on Request
5
