Mattia
Li Puma
Marketing &
Communication
ABOUT ME
CONTACTS
Positive, can-do attitude, enthusiastic about
doing new things everyday and excited about
collaborating with colleagues from around
the globe. I love to bring stories to life with a
creative approach and out of the box
mindset. As a highly skilled social media
manager, I bring extensive experience in
creating and executing effective digital
campaigns to drive engagement, build brand
awareness, and increase sales
WORK EXPERIENCE
Social Media Manager & Content Creator
Freelancer
Feb 2021 - Now
Plan and management of social media strategy to align to business model and clients'KPI. CRM.
Community Management. Creation of editorial plans . Writing powerful CTA. Content creation and
curation. Social media advertising and analytics. Monitoring social media sentiment analysis.
Marketing & Business Analyst
Oct 2021 - Jan 2022
Starting Finance l Rome
Creation and develop Marketing Campaigns on Facebook and Instagram. Data analysis. Report.
Email Marketing. Campaign Strategies. Social Media Management.
Marketing & UA Coordinator
May 2019 - Nov 2020
Set up, optimize and evaluate user acquisition campaigns for freemium games on Facebook,
Google, Instagram, Ad Networks, DSP, and other media platforms.
Apr 2019 - Oct 2019
Hard Rock Café l Prague
Sep 2018 - Feb 2019
Wunderman l Prague
May 2018 - Sep 2018
UX Solutions l Prague
[internship] Creation and planning of marketing campaigns on social media channels. Copywriter.
Editing. Social Media Management. Newsletter. Production of graphic materials. Data analysis.
EDUCATION
Sapienza, Università di Roma I Rome
-
HARD
SKILLS
Problem Solving
Hootsuite
Proactivity
Google Analytics
Time management
SEO, SEM
Empathy
Copywriting
Communication
Social Media
Management
Creative mindset
Photoshop, Canva,
Davinci
CERTIFICATIONS
• The Fundamentals of Digital Marketing (Google)
• ECDL (Aica)
• Advanced Google Analytics (Google)
• Google Analytics for Beginners (Google)
• Email Marketing Certificate (Hubspot)
• Social Media Marketing Certified (Hubspot)
• Keywords Research Exam (SEMrush)
• English SET 77/100 C2 (EF Education First)
• Excellent in Excel (Tutored)
VOLUNTEERING
Erasmus Student Network
-
Emerging Series/Emme Reports-
Web Content Writer
110/110 with honors
Thesis: "Communicate in the new normality. HR in corporate best practice"
Università degli Studi di Palermo-
Erasmus Student Programme
Università degli Studi di Palermo I Palermo
SOFT
SKILLS
Community, SMM & Copywriter
MA in Organization and Marketing for Business Communication
Blanquerna, Universitat Ramon Lull I Barcelona
Italy
• Inbound Certificate (Hubspot)
Marketing automation principles consultant for Microsoft for marketing campaign with emphasis
on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
Expertise on tools like Certain, Marketo, ON24, HTML.
Social Media Coordinator
mattia-lipuma
• Inbound Marketing Certified (Hubspot)
Making proficient sales transactions and suggestive selling. Enhances guest satisfaction displaying
a positive and outwardly friendly attitude toward them. Cash-in and Cash-out. Closing the store.
Campaign Execution Specialist
-
Strong team player
Geewa l Prague
Retail Sales Associate
-
Councilor Member of Study Course
2017
LANGUAGES-
Bachelor in Communication
English C1
Spanish A2
110/110 with honors
Thesis: "The surreal world of Escher in advertising: a semiotic look"
University of Liverpool I Liverpool
Erasmus Student Programme
2017
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