Matthieu Benard

MATTHIEU BENARD Mobile:--30 Years Old, French, Single SELF SUMMARY Results-focused digital marketing manager with 5 years of hands-on experience in performance marketing metrics and funnel analysis / optimization. Google Analytics and Google Adwords certified with a thorough understanding of lead generations and web development. EXPERIENCE DIGITAL MARKETING MANAGER - BTCC, Shanghai, China Nov. 2015 - Mar. 2017 Built and manage team of 10 to extend activities to international markets after rebranding. Provided strategic guidance and training with accountability for SEO/SEM strategies, along with email marketing campaigns and social media channels. Elaborate web analytics reports to ensure strategy aligns with company objectives. Also wore a product manager hat that took 30-50% of the time. Accomplishments: Increased lead generation by 175% // web traffic by 280% // social media ROI by 150% // Twitter followers x12 // built team from scratch // created company‘s first e-commerce website // launched new products. MARKETING EXECUTIVE - HQTS GROUP LTD, Shanghai, China Jan. 2014 - Nov. 2015 Led team of 3 during the rebuilding of group image to reach international customers. In charge of digital marketing, launched group’s first online paid advertisement and web analytics as well as first social media effort. Designed marketing materials such as brochures, USB keys, tradeshow booth, newsletters, website, freebies, infographics, anniversary logo. Accomplishments: Directed company introduction videos // built brand awareness: sharing engaging content and created contests that generated 100s web hits // Achieved top organic ranking for key phrases // Grew foreign prospects database by 180%. GRAPHIC DESIGNER, FREELANCE - AUDITOIRE, Shanghai, China Aug. / Sep. 2013 Integrated the creative department to work on the Chinese launch of the new MERCEDES S Class. 2 hours’ event in Shanghai with 3000 guests, 200 performers, participation of Mercedes Global board members and broadcasted live in 3 others Chinese cities. Accomplishments: Designed key graphics and edited pictures broadcasted on a 70 meters’ screen during the event. MARKETING ASSISTANT - FEPRO, Shanghai, China Nov. 2012 - July 2013 Focused on B2B development via digital marketing. First steps into online paid advertisements, web analytics and lead generations. Involved in product development from photo shooting to brochure design. Accomplishments: Created and launched email marketing campaigns // learned online paid advertisements and web analytics tools. SKILLS + Online Paid Advertising + Customer Engagement + Lead Generation + Graphic Design + SEO/SEM + Branding + A/B Testing + Budgeting + Web Analytics + Team Player + Email Marketing + Leadership + HTML + Planning EDUCATION CERTIFICATIONS PERFORMANCE REVIEW MASTER’S DEGREE, MARKETING - 2014 KEDGE Business School, France EXCHANGE SEMESTER - SEP. / DEC. 2011 Renmin University, China BSC, ECONOMICS & MANAGEMENT - 2010 University Aix-Marseille II, France ASSOCIATE’S DEGREE, COMPUTING - 2008 University Aix-Marseille III, France GOOGLE ANALYTICS Individual Qualification “Thorough understanding of performance marketing metrics analysis [...] a trusted go-to person for SEM and SEO” GOOGLE ADWORDS Search Advertising Display Advertising Mobile Advertising Shopping Advertising “Manage multiple priorities and lead the team to reach their goals” “He is the kind of guy who will sink his teeth into any creative endeavor thrown at him, and bring it to a successful conclusion”