Matthew Vallecera

Hi, I’m Matthew Vallecera, a Social Media Manager, content creator, and digital creative with a strong background in media, e-commerce, and brand growth. I’ve spent the last three years helping brands and creators grow their online presence through strategic content, clean branding, and consistent execution.

One of my biggest experiences is working with CreatorSet, a US/Canada-based media and entertainment brand. I handled major parts of their content operations across YouTube, TikTok, Instagram, and Facebook, including posting, scheduling, editing short-form content, analyzing insights, and ensuring every upload was optimized for reach and engagement. During my time with the company, the brand grew to 550,000+ followers and more than 270 million views, and I was directly involved in shaping its social media direction and output.

Aside from managing their social platforms, I also handle the content and promotional materials for the CreatorSet Shopify store, which sells digital assets like motion graphics, templates, and green screen elements. I upload products, optimize titles and descriptions, organize digital files, review product quality, and incorporate analytics to guide what type of content performs best. This experience strengthened my understanding of e-commerce, customer behavior, and product-driven content strategy.

I also lead a small internal team of 3-5 video editors, ensuring that all outputs stay on-brand, consistent, and visually clean. This helped me develop stronger skills in creative direction, quality control, team communication, and fast-turnaround production.

Outside of client work, I also build my own personal brand online. My pages have grown to over 200,000 followers and 130 million+ views, giving me real, hands-on experience in studying trends, audience behavior, and creating content that people actually engage with. Managing my own growth taught me the importance of consistency, storytelling, branding, and adapting based on data.

For tools, I primarily use Meta Business Suite, YouTube Studio, TikTok Analytics, Instagram Insights, Canva, CapCut, Photoshop, Premiere Pro, After Effects, and AI-assisted tools that speed up my workflow for editing, design, and content planning. I also use Google Workspace and Discord for communication and coordination.

My strengths include clean visual storytelling, consistency, fast execution, strong attention to detail, and the ability to adjust content based on analytics. I’m teachable, highly organized, and committed to delivering results that help a brand grow long-term.

I love combining creativity with strategy, and I’m looking forward to working with teams who value growth, collaboration, and excellent branding.