Matthew True

Matthew True is a seasoned sales and business leader with over 12 years of direct sales experience and a track record as a top performer. He earned a Bachelor of Business Administration in Accounting from Texas State University and an MBA from UNC–Chapel Hill (2025). In 2011, he founded True Protection (True Protection LLC / True Home Protection), which he has grown into a multi-million-dollar home security and protection company, leveraging deep expertise across operations, sales, finance, and digital media.