- Reply rate:
- -
- Availability:
- Full-time (40 hrs/wk)
- Location:
- Uyo, Akwa Ibom, Nigeria
- Experience:
- 8 years
Matthew Prince | Full-Stack Growth Marketer
Linkedin
PROFESSIONAL SUMMARY
Results-driven Full-Stack Growth Marketer with over eight years of experience in content marketing, lead generation, and data-driven growth strategies. Experienced at developing and executing end-to-end marketing funnels, leveraging SEO, paid acquisition, and conversion rate optimization (CRO) to drive sustainable business growth. Strong expertise in content strategy and inbound marketing with a proven ability to craft high-converting content that enhances brand visibility and nurtures leads through the sales funnel.
SKILLS
Content Marketing, Content Writing, SEO & Keyword Research, Lead Generation, Conversion Rate Optimization, Marketing Automation, Email Marketing, A/B Testing, Growth Experimentation, Web & Landing Page Optimization, Data Analysis , Performance Tracking, Customer Segmentation, Copy writing, Content Optimization, Funnel Development & Optimization, Social Media Growth, Strategic Thinking, Analytical Mindset, Problem-Solving, Adaptability, Collaboration, Communication, Leadership & Teamwork, Time Management, Attention to Detail, Decision-Making.
Tools: Apollo.io, Lemlist, Ahrefs, LinkedIn Sales Navigator, Systems.io.
WORK EXPERIENCE
Founder | Uncoverleads | February 2024 - Present
• Built a Data driven lead generation agency focused on helping businesses acquire high-quality leads through cold outreach strategies.
• Developed an advanced lead-scraping process to identify and extract highly targeted potential customers from various online sources.
• Implemented rigorous data cleaning techniques, including email validation and duplicate removal, to enhance accuracy, improve email deliverability, and minimize bounce rates.
• Designed and optimized automated email sequences using StartLead to maximize engagement and continuously monitored key metrics such as open rates, response rates, and conversions, adjusting content and timing to improve overall campaign performance. Leveraged Drippi to execute targeted outreach campaigns on X (formerly Twitter), engaging with prospects through personalized interactions.
• Created tailored prospecting workflows that streamlined the lead qualification process, ensuring high-quality leads for clients.
• Implemented automation and tracking tools to enhance efficiency, resulting in a 20% increase in lead acquisition and a measurable reduction in client churn.
• Tested different outreach strategies, including variations in messaging, subject lines, and targeting criteria leading to a 2% improvement in response rates and increased sales opportunities for clients.
Content Marketing Manager | 40VER4.COM | February 2022 - March 2025
• Developed and executed data-driven content strategies that increased engagement by 25% and boosted conversions by 17% for custom printing products, aligning with business objectives.
• Wrote and optimized website copy, product descriptions, and blog posts, leading to an improvement in organic traffic and ensuring brand consistency while enhancing SEO rankings.
• Managed and optimized lead generation campaigns, including email outreach and social media content, resulting in a 25% increase in qualified leads and a boost in customer retention.
• Collaborated with design and sales teams to produce high-converting promotional materials and sales sheets, contributing to an increase in sales inquiries and product adoption.
• Analyzed key performance metrics such as CTR, conversion rates, and engagement levels, leveraging insights to refine content strategies and improve marketing ROI.
Senior Content Specialist | Amra & Elma LLC - December 2021 - December 2022
• Developed and executed a comprehensive SEO content strategy, increasing organic traffic by 37% and improving keyword rankings for high-intent search terms.
• Optimized website content, blog posts, and landing pages, leading to a significant boost in search visibility and an increase in lead conversions.
• Managed a content calendar and production workflow, ensuring timely delivery of high-quality content that drove growth in audience engagement.
• Conducted in-depth keyword research and competitor analysis, refining content strategy to capture new search opportunities and drive more qualified traffic.
• Collaborated with design, development, and marketing teams to create multimedia content, resulting in increased user retention.
• Implemented on-page and technical SEO improvements, including internal linking, meta optimizations, and schema markup, leading to a 21% rise in click-through rates (CTR).
• Tracked and analyzed content performance using Google Analytics and SEO tools, generating actionable insights that improved content ROI.
Copywriter | Upwork | March 2018 - September 2023
• Developed and executed content marketing strategies for multiple clients, including Aveosoftware and Verbpeak, driving brand visibility and audience engagement.
• Optimized website copy, blog content, and landing pages to improve organic search rankings and enhance user experience.
• Conducted in-depth keyword research and implemented SEO best practices, leading to improved content discoverability and search engine performance.
• Managed email marketing campaigns and automated workflows, crafting compelling copy to nurture leads and drive conversions.
