Matthew Glezos
Toronto, ON •- •-• https://ca.linkedin.com/in/matthew-glezos-9027b9100
Highlights and Qualifications
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MBA Graduate with banking experience
Versatile professional with experience in planning and executing marketing and fraud prevention strategies
5 years of experience working with clients in both Canada and South America
Strong presentation and critical thinking skills
Professional Experience
Latin Blog
Columnist, Business Technology
(September- Present)
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In charge of technology section of blog that contributes to multiple newspapers in Latin America
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Promote the newspaper to increase ratings
CIBC
Strategic Consultant, Client Account Management, Fraud (Contract: January 2017-September)
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Coordinated the implementation of business changes on projects such as a pilot for a fraud resolution SMS system
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Worked with Call Centre to improve overall performance
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Partnered with different project managers to ensure successful outcomes
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Collected and analyzed data
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Regularly worked with senior executives
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Prepared professional presentations for executive viewing
Trailblazers, Toronto (Part Time)
Marketing Consultant
(May 2016-December 2016)
Responsible for
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Company’s mission was to revitalize business sector in Scarborough with a focus on coding and technology; Assisted
with creation and implementation of it’s marketing strategy
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Recommended that college and university students assist in real business problems to revitalize area’s business sector
Minkha Co., Cochabamba Bolivia
International Marketing Manager
(May-August 2015)
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Developed an international marketing plan for a hand knit alpaca apparel company which helped the company find new
sources of revenue
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Set up partnerships with various hotels, shops and international companies
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Negotiated price and production time with business partners that led to positive and effective relationships
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Created and led social media campaign, increasing Facebook followers by over 400%
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Conducted good search analytics that determined poor visibility of organization of Google; Increased visibility using SEO
marketing that led to organization moving from 4th page of Google to 2nd page
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Worked within low budget constraints which led to finding creative ways to market organization
Accomplishments
3rd Place at 2015 Rotman Net Impact Case Competition
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Developed marketing plan for Chevrolet to help increase sales of hybrid electric vehicle, Chevrolet Volt, in Canada
Analyzed dealership and companywide issues to assist in creation of the plan
Participated in 2014 Sports Innovation Competition
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Proposed a multimedia platform for fan engagement to the Toronto Maple Leafs Hockey Club that would create a new
source of digital income for the organization
Platform consisted of inside looks, dressing room interviews, live streaming practices and exclusive access that would
increase fan engagement
Education
Master’s in Business Administration Ryerson University, Toronto
Bloomberg Marketing Concepts
Bloomberg
International Business Certificate George Brown College, Toronto
Business Management Certificate Ryerson University, Toronto
Bachelor of Arts: History
University of Toronto, Toronto
(2016)
(2016)
(2014)
(2012)
(2011)
