Matthew Gargano

Matthew Gargano- !- Education Rowan University Bachelor of Science, Marketing/PR & Advertising Cum Laude Glassboro, New Jersey Professional Experience ConsultYHN Chadds Ford, PA Marketing Account Executive April 2019 – Present " Creates and manages marketing plans for multiple accounts and all associated campaigns from budget creation to completion. " Works directly with multiple clients to oversee execution of all items on the clients marketing calendar. " Creates and implements marketing strategy and go to market initiatives for different medical and hearing healthcare practices. " Advises clients on best practices and creates marketing strategy for clients’ direct mail campaigns, database outreach, digital marketing strategy and print campaigns. " Creates ROI reports to provide clients with data to track their customers from touch point to conversion, measure KPI’s and maximize the conversion ratio of the accounts marketing initiatives. " Reports directly to the Director of Marketing and assists in cost saving company initiatives, including market research and introduction of new vendor partners. " Manages account relationships with external vendors and partners. " Negotiates pricing, paid media rates, and contracts between clients and external vendors. Ropeadope Records Haddon Heights, NJ Artist Marketing & Publicity Consultant February 2019 – Present " Creates media outlet lists for the publicity director to promotes new artist material and further media contacts. " Creates new artist promotion strategy for new release artists across all genres and categories. " Works directly with head of label publicity to strategize new music releases and market new artists in all major US Markets " Assists in creation of label marketing materials, artist relations and new music marketing Hands to Heroes Foundation Chairman – Operations Director of Marketing & Charity Operations VP of Marketing & Advertising Co-Founder & COO " " " " " " " " " Morris Plains, NJ May 2019 – Present December 2017 – April 2019 October 2014 – December 2017 November 2012 – October 2014 Operates as a main contributor while achieving customer engagement, and implementing acquisition and retention strategies to expand and generate year-after-year growth up 400% since 2016, as well as industry exposure and increasing non-profit initiatives. Leads diverse teams across various business functions within the organization including marketing, and operations while overseeing up to 35 personnel and collaborating with 6 board members as the group leader Ensures compliance of all internal and external procedures with overseeing organizations and maintains current knowledge of all current 501c3 financial reporting and tax accounting requirements Successfully transforms company processes from inception-to-execution, while answering key questions of any internal stakeholders and external participants Oversees all marketing campaigns and manages event planning initiatives with precision and accuracy Operates multiple events on a yearly basis and coordinates event planning and execution to drive fundraising initiatives Showcases a proven ability to perform in-depth market research and analysis to establish SEO strategies and drive PPC advertising and target marketing strategies Manages and coordinates cross-organizational functions with extreme attention to detail including social media and digital marketing along with formulating strategies based on forecast modeling Leads the execution of digital and print campaigns promoting mid-size events including festivals and races. Matthew Gargano- !-" " Conceptualize and executes fundraising initiatives and events while managing budgets starting at $3500 based on financial models, while producing revenues of over $10,000 per event, managing teams, and resources The Vanguard Group Client Relationship Specialist " " " " " " " Developed strong client relationships while working in a fast paced client facing environment Identified and analyzed problems, evaluated multiple solutions and clearly articulated complex account problems Developed in-house marketing initiatives and campaign material for team-based business promotions Coordinated internal events and created unique promotional materials for distribution with great attention to detail and target market in mind Analyzed and solved complex investment problems through innovative and strategic thinking for multiple client levels including high net worth clientele Analyzed investments, portfolio allocation and provided pro-active investment guidance and solutions on asset allocation solutions based on key drivers of financial performance Acquired leads for business development team ranging from $10,000 up to $20 Million in assets under management Education Information Resource Center Marketing Advertising Analyst " " " " " " " " " " " " " " " Morristown, NJ January – August 2014 Lead front of house efficiency initiatives to improve operations and reduce cost Maintained all appropriate records and documentation for office and compliance Created content and advertising materials for main office to bring business and new agents into the Morristown office Created monthly calendar via publisher as well a digital marketing and online content Analyzed and built marketing data tables through extensive market research to recruit new agents to the Washington Township office Devised the marketing plan and headed idea generation through creative thinking and market research for RED Day charity in the Washington Township office. Created and presented proposals inter-organizationally to upper management Montville Primary Care Office Attendant, Billing and Marketing Consultant " " " Mullica Hill, NJ February - May 2015 Managed social media accounts, successfully created content and implemented digital marketing tactics based on deep analysis of website data and SEO campaign results Created a digital marketing strategy, developed content for promotional campaigns and designed promotional material for charity events reaching over 500,000 potential clients encompassing the entire Philadelphia Market for under $5,000 while increasing attendance at the annual charity event by over 200% Developed and published all copy, creative advertising materials and wrote the creative brief for the Touch-A-Truck campaign managed in conjunction with Heart of Gloucester County Designed graphics and print for mailer ads and print flyers for EIRC initiatives and for charity events run by Heart of Gloucester county including Touch-A-Truck Created print signs as well as digital banner adds while improving the graphic signs to be placed on school busses Interpreted Google Analytics & Constant contact for company and partners Improved processes of direct mail, mobile advertising, communication tools, and email marketing to be run more efficiently, saving thousands of dollars per year in the budget for branding, design and content distribution Keller Williams Realty Marketing & Branding Coordinator " " " Malvern, PA July 2016 – January 2018 Analyzed market trends and compiled complex data to lead office initiatives Generated Management and billing reports for the collections of accounts receivable Provided comprehensive marketing consultation to doctors, upper management and the director of the weight loss program within the office Formulated copy for weight loss program within the practice and provided insight into creative briefing on a consultation basis during time in office Sent and received invoices with billing computers and navigated medical record systems Filed patient folders and organized patient insurance documentation. Montville, NJ June 2009 – December 2014 Leadership Activities & Awards § § § § § § § NJ Teaching CE Finance, Economics & Law Evergreen Valley Acres, Founder Heart of Gloucester County, Consultant Rowan University DECA, President Hands to Heroes Foundation, President American Marketing Association, Member Alpha Delta Lambda, Member 2018 – Present 2018 – Present 2014 - - – Present 2012 - – Present § § § § § § NJ High school DECA, State Judge NJ Regional DECA, Regional Judge DECA Collegiate Leadership Award DECA National Qualifier DECA Regional Finalist DECA State Finalist 2013 - - Computer Skills: MS Office, Adobe Photoshop, Constant Contact, Salesforce, Google Adwords, Google Analytics, hSocial Media, SEM, SEO, PPC, MLS Systems, Paint shop, iMovie, Pro-tools, Cakewalk, Adobe Suite, WordPress, Outlook, Lotus Notes Scheduling Certifications " " NJ CE to teach Finance, Economics and Law NJ CE to teach Marketing, Accounting and Comprehensive Business (Awaiting) § § § NJ Real Estate Sales License FINRA Series 7 License FINRA Series 63 License