Contact-
www.linkedin.com/in/mattdesaro
(LinkedIn)
Top Skills
Social Media Marketing
Content Development
Project Management
Matthew De Saro
Social Media Manager at Youwager
Jersey City, New Jersey
Summary
Creative thinker and content specialist with a passion for anything
and everything related to social media & online marketing. Proficient
in developing content, both written and video, which effectively
converts traffic at a high level.
Languages
English (Native or Bilingual)
Spanish (Professional Working)
Experience
Youwager
Social Media Marketing Manager
July 2018 - Present
Costa Rica
• Contracted to plan, design and execute social media content across multiple
accounts to expand brand and convert fans into customers. Have seen
outgoing traffic numbers triple in less than 6 months after rolling out the
developed strategy.
• Produce and co-host the OOBG podcast. A weekly show dedicated to
informing the public of recent and noteworthy industry news.
• Scout talent to produce new and compelling content, both written and video,
in order to reach a broader audience.
SBR NetMarketing and Consulting S.A
3 years 5 months
Social Media Lead
February 2017 - July 2018 (1 year 6 months)
Escazu Costa Rica
• Tripled new users & doubled outgoing traffic over my first year of overseeing,
writing and posting content to our Social Media accounts.
• More than doubled our YouTube subscribers in less than a year to 44k after
vastly expanding our content and optimizing tags, titles and descriptions.
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• Worked in conjunction with marketing department to shape campaigns
with a focus toward funneling traffic from posts directly to our website
conversion pages. Along with developing contests, giveaways and live Q&A's
to strengthen the personal relationship we have with our fans.
• Conceptualized and executed an international sports conference with a small
team of other marketing pros.
Content Strategist & On-Air Presenter
March 2015 - February 2017 (2 years)
Escazu Costa Rica
• Created multiple web shows based around sports and pop culture, along with
scripting and hosting duties for each program.
• Managed content, edited and wrote for a daily sports blog which saw
upwards of 70 articles a day.
•Collaborated closely with our Marketing and SEO teams to assist in designing
landing pages, graphics & articles in order to optimize flow of web traffic.
Energy Research Company
Research Development Laboratory Technician
December 2009 - December 2014 (5 years 1 month)
Greater New York City Area
Professional laboratory researcher with strong abilities in technical writing,
engineering data analysis & experiment documentation. Extensive R&D
experience with superior research aptitude, specializing in project coordination
and development processes.
Specialties: Web based analytic research, product design, project planning,
data collection, technical writing, interpersonal and negotiation skills.
Education
Kutztown University of Pennsylvania
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