Matthew Adila

Matthew Adila- http://linkedin.com/in/matesco https://bit.ly/MatthewRecommendationLetter EXPERIENCE Product Manager Fazsion August 2023 - Present, Lagos Fazsion is B2B e-commerce company and a foremost wholesale distributor of fashion products in Nigeria. • Led the seamless transition from traditional sales to a full-time digital mode of selling, increasing Fazsion's online presence and market reach. • Overhauled the user interface, ensuring it's user-friendly and accessible for clients, resulting in enhanced customer experiences and increased sales conversions. • Reduced friction in product uploads and updates on the website, saving time and resources while ensuring up-to-date product information for customers. • Integrated multiple APIs like Zapier, Unleashed, etc, with the e-commerce platform (Magento), automating inventory management, product uploads, and email communications, thus boosting operational efficiency. • Collaborated closely with development, sales, marketing, CEO, and operations teams, aligning efforts to optimize company operations and achieve common objectives. • Worked on multiple subsidiary e-commerce platforms (e.g. Tajiri, The Outlet), enhancing user flows, navigation, and customer satisfaction through iterative feedback loops. Product Manager Ventis Inc May 2023 - Present, Delta State, Nigeria Ventis is a Business Management Software for SMEs, to help improve work productivity, and enhance organization and collaboration • Led the successful development and enhancement of a business management software, resulting in a 60% increase in customer satisfaction and a 30% growth in revenue, and collaborated with the sales team to identify upsell and cross-sell opportunities, resulting in a 20% increase in customer lifetime value and revenue growth. • Conducted extensive market research and customer interviews to identify pain points and gather requirements, resulting in a product redesign that improved website accessibility, and user-friendliness. • Developed and executed comprehensive marketing strategies, including website redesign and content optimization, leading to more than 80% increase in website traffic and improved lead generation by 45%. • Implemented a customer-centric pricing model based on competitive analysis and customer value proposition, resulting in a 35% increase in average deal size and improved customer acquisition. • Utilized data analysis and user feedback to drive product optimization, resulting in a 15% increase in customer retention and improved user engagement. Product Manager Eleczra March 2023 - August 2023 Eleczra is a user-friendly platform for analyzing data, with a customizable interface, document upload, filtering, and integration with other software. • Led the end-to-end product development lifecycle for an upcoming data analysis software, scheduled for launch in Q3 2023. • Conducted extensive market research and user interviews to identify customer pain points and gather requirements, ensuring the software addresses key industry challenges. • Collaborated closely with engineering, design, and QA teams to define the product roadmap, and product specifications, prioritize features, and establish development timelines. • Implemented a comprehensive beta testing program, engaging with select customers to gather valuable insights and validate the software's effectiveness, and also, worked closely with the marketing team to develop pre-launch campaigns and strategies, including pricing, positioning, and promotional activities. Product Manager Hydra August 2022 - May 2023, Nigeria Hydra App is a decentralized social media platform that allows users to socialize, earn as they engage, and also, get updates about happenings in the world. • Conducted research on 13 competing products and studied market trends to identify user needs and preferences to ensure that our product was competitive and relevant. • Worked with the product team to design an onboarding flow that enhanced the account creation page and reduced onboarding time, which increased user adoption and retention. • Collaborated with the sales and marketing team to create a go-to-market launch plan, thereby, causing the product to gain traction among Web3 consumers. • Worked with a cross-functional team of designers, blockchain developers, and product managers to create the product plan, prioritize features, user stories, and epics for product development, aligning the team and ensuring that the product is developed in a timely and efficient manner. Product Owner Groflex November 2022 -March 2023, Berlin, Germany GroFlex is a Software Development firm with ERP software for SMEs, Startups, freelancers, etc, to integrate into their businesses for effective and efficient workflow. • Led the successful development of the accounting software and CRM software by working closely with designers and developers to create a user-friendly design that met the needs of our users, resulting in increased customer satisfaction and engagement. • Conducted market research and analyzed user feedback to prioritize features and determine optimal consumer bases, which led to the successful launch of the accounting management software and CRM software in the Indian market. • Managed a team of product owners, designers, and developers, creating user stories, epics, and user flows, technical specifications that gave direction to the team and ensured successful product development and release. • Optimized the integration of APIs in the CRM software, improving the system's performance and functionality, resulting in increased sales and revenue. • Collaborated with the lead product manager to source product materials, strategize marketing approaches, and present key insights to the team and management about the need to prioritize certain features for each version of the accounting software and CRM software, resulting in a successful product roadmap and alignment of product vision with business goals. EDUCATION Bachelor of Psychology Obafemi Awolowo University • Osun State, Nigeria • 2019 CERTIFICATIONS Certified Software Product Management University of Alberta, Canada • 2022 Certified Product Manager aptLearn • 2022 Project Management Essentials MSI • 2022 Certified Scrum Product Owner (CSPO) Asean Online Education AOE • 2022 SKILLS Front End Development- HTML, CSS, JAVASCRIPT. Product Management - Agile Development & Scrum, Requirements Gathering, Project Planning and Execution, Risk Management, Communication, User Acceptance Testing (UAT), Market Research, Product Strategy, Go-to-Market Planning, Leadership Experience, Analytical thinking, Organizational Skills, Project Management, Click Up, Invision, Jira, Notion, Figma