Matt Powell

Matt Powell Phone:​- E-mail:​-LinkedIn:​https://www.linkedin.com/in/mattbpowell/ PROFILE Data-driven multimedia content creator with experience in print and digital environments, including magazine and content marketing writing and production, and developing social media strategies. EXPERIENCE Associate Editor PLANT/PLANT West ​Dec. 2014 – Present Annex Business Media ● Source and produce editorial content for PLANT/PLANT West, which cover the manufacturing, energy, cleantech and technology sectors ● Manage freelance writers and photographers, developing and assigning feature magazine/digital content ● Edit contributed material, including company profiles, thought leadership and opinion pieces, and product descriptions ● Collaborate on pagination/design activities with art directors ● Grew online reader engagement by 250% in 2015 by increasing daily news generation and Google Analytics data-based content targeting ● Daily interaction with Wordpress generating SEO-rich daily news content ● Manage social media accounts, which have attracted 7,000+ followers ● Develop data-rich value-added products, such as an annual industry salary survey and a business outlook report Freelance Content Marketing Writer CLEARPATH ROBOTICS/OTTO MOTORS May 2016 – Present ● Work with OTTO's marketing team to develop SEO-enhanced web content (blogs/eBooks) related to advanced manufacturing and autonomous robotics Assistant Editor PLANT/PLANT West ​Jan. 2012 – Dec. 2014 Business Information Group ● Roundtable moderator at Manufacturing Canada trade show: cost-saving and sustainable strategies for Canadian manufacturers ● Award presenter at Ontario Export Awards ● Covered major industry events, including an Italian Trade Commission media tour in Milan and Bologna, the Canadian International Auto Show, the Auto Parts Manufacturers Association Annual Conference, and the Canadian Manufacturing Technology Show Online News Reporter Rogers Communications ● ● ● ● ​Jan. 2011 – Feb. 2012 Produced daily news content for CanadianManufacturing.com Produced monthly french-language newsletter - Quebec Industriel Reported on industry events, including Canadian International Auto Show Daily interaction with Wordpress EDUCATION University of Guelph-Humber​ – Toronto, ON ​- Bachelor of Applied Arts in Media Studies with Honours – University of Guelph Diploma of Journalism – Humber College Institute of Technology Copy Editor for Guelph-Humber student magazine, ​Crave​. The Social Media Academy Social Media Strategist certification - RESEARCH AND ANALYTICAL EXPERIENCE University of Guelph-Humber ​– Toronto, ON Sept. 2009 – Apr. 2010 Undergraduate Thesis – How social media is monetizing the music industry. Earned a grade of 90% for my research. RECOGNITION 2014 KRW award finalist (Best Manufacturing Article): ​3D Printing 2013 KRW award finalist (Best Resource Article): ​Mine Pit Reclamation REFERENCES Mike Ouellette, ​Editor – CanadianManufacturing.com--Meghan Hennessey​, Marketing Manager – Clearpath Robotics- X.833-