Matt Fermin

I help businesses generate consistent, profitable leads and sales by optimizing the entire marketing funnel — not just ads.

With 12+ years of hands-on experience, I combine performance marketing, copywriting, creative strategy, and data analysis to scale campaigns sustainably, even in competitive markets.

What I Do

• Plan, launch, and optimize paid ad campaigns (Facebook/Instagram, Google, & Tiktok)
• Improve ROAS by refining offers, creatives, and audience strategy
• Optimize funnels from first click to conversion and retention
• Analyze performance data and continuously test improvements
• Scale winning campaigns while maintaining profitability

Proven Results

• Increased ROAS from 2.6 to 10.45
• Reduced cost per purchase by 73.5%
• Managed $89k+ in ad spend with 6.4 ROAS
• Scaled eCommerce brands to 7-figure revenue
• Consistent experience across multiple industries and business models

Industries Worked With

eCommerce, SaaS, home services, real estate, Amazon, print-on-demand, and performance-driven online businesses.

I’m comfortable working independently or alongside teams, communicating clearly, and focusing on measurable business outcomes.