Matilda Opondo

CURRICULUM VITAE NAME : MATILDA IVY OPONDO SEX : FEMALE DATE OF BIRTH : 3RD AUGUST 1992 LANGUAGES : KISWAHILI, ENGLISH LINKEDIN PROFILE : www.linkedin.com/in/matilda-ivy-3b- EMAIL : - CAREER OBJECTIVE To become an offline and online marketing and content creation specialist. My background in accounting, marketing, sales, and content creation makes me uniquely qualified and able to apply a customer focused approached using both traditional and digital methods. PROFESSIONAL QUALIFICATIONS ​ ​2014: ASSOCIATION OF THE CHARTERED INSTITUTE OF ACCOUNTANTS ACCA ASSOCIATE 2015 LEADING IMAGE LIMITED. CUSTOMER SERVICE AND SALES EXCELLENCE TRAINING 2015 AFYA SACCO SOCIETY LIMITED. LEVEL 1 MARKETING TRAINING COVERING: ● ● ● ● RELATIONSHIP MANAGEMENT CUSTOMER CARE SALES AND MARKETING PRODUCT KNOWLEDGE ACADEMIC QUALIFICATIONS 2014: KCA UNIVERSITY ACCA QUALIFICATION ​ ​OTHER QUALIFICATIONS 2020: COPYWRITING MASTERY CERTIFICATION ACCREDITED BY AWAI AND DIGITALMARKETER 2020: CONTENT MARKETING CERTIFICATION ACCREDITED BY HUBSPOT ACADEMY 2020: INBOUND MARKETING CERTIFICATION ACCREDITED BY HUBSPOT ACADEMY 2021: SEO COPYWRITING ACCREDITED BY SURFER SEO ​ ​COMPUTER LITERACY Ms Windows, Ms Word, Ms Excel, Ms PowerPoint, Typing speed 40wps, Google basic digital skills training. Google docs, sheets, and Slack. Use of SEO and content editing software like YOAST, Keyword Surfer, Grammarly, CopyScape, Surfer SEO, SEMrush, etc. ​ WORK EXPERIENCE: ​ JANUARY 2013 TO DECEMBER 2013: KENYANS FOR BUSINESS START UP CAPITAL ORGANIZATION (KBSC) POSITION: VOLUNTEER AND ASSISTANT TO THE BOOK KEEPER AND THE HUMAN RESOURCE DEPARTMENT. (PART-TIME) DUTIES AND RESPONSIBILITIES: ● Keeping financial records. ● Responsible for all bank transactions. ● Maintaining historical records by filing documents. ● ● ● ● Assisting with the day to day efficient operation of the HUMAN RESOURCE OFFICE. Maintaining employee files and the human resource filing system. Taking care of company – employee communication. Assisting with company – employee relations JANUARY 2014 TO JANUARY 2016: AFYA SACCO SOCIETY LIMITED POSITION: MARKETING EXECUTIVE (AMCA DIVISION) DUTIES AND RESPONSIBILITIES: ● Member recruitment and education. ● Identification and satisfaction of customers’ needs. ● Ensuring that cordial customer relations are maintained by attending functions and occasions. ● Production of marketing reports for management. ● Marketing the AFYA SACCO MICROCREDIT ACTIVITY BRAND (AMCA) to both existing and prospective clients. ● Assessment of pay slips for loan qualifications ● Collection of relevant ministry of health data at the county offices. MARCH 2017 TO DECEMBER 2018: MFI MANAGED DOCUMENTS SOLUTIONS POSITION: BILLING EXECUTIVE AND CREDIT CONTROL CLERKS. DUTIES AND RESPONSIBILITIES: ● Communications with clients to collect meter readings for data entry. ● Attending client meetings to sort out any credit note related issues. ● Client data base management. ● Preparation of sales order processes and client volume analysis. ● Co-ordinating with other departments to solve technical related and installation issues forwarded by the client. ● Invoice dispatch to different branches for delivery to clients. ● Incident approval for toners of clients who have cleared their invoice balances. JANUARY 2019 TO NOVEMBER 2019: GRINGO MARKETING APS, DENMARK POSITION: SEO COPYWRITER DUTIES AND RESPONSIBILITIES: ● Creating outlines and conducting research on different platforms such as Reddit, Quora, Discord, among other forums. ● On-Page SEO optimization ● Content creation on: - Gearweare.com - Walkjogrun.com ● Publishing on WordPress ● Repurposing Content for better SEO performance SEPTEMBER 2019 - MARCH 2020: WORK HOUNDS LLC, CHICAGO POSITION: PART-TIME SEO COPYWRITER DUTIES AND RESPONSIBILITIES: ● Research of relevant trends, keywords, and needs related to the given customer persona. ● Content creation for the following sites: - Undywear.com - Ohsodry.com - Axethis.com ● Optimizing content for SEO ● Co-ordinating with the content marketing team to ensure that there are no setbacks with the content calendar. FEBRUARY 2019 – MARCH 2021: BARGAIN POP UP, MELBOURNE POSITION: PART-TIME SEO COPYWRITER DUTIES AND RESPONSIBILITIES: ● Keyword research ● Content editing ● Content creation of informative blog posts and affiliate/sales posts of the following sites: - JuicingNation.com - Trulyhomely.com - Plantarfasciitisrunner.com ● Optimizing content for SEO ● Creation of other lead generation content offers like eBooks, guides, checklists, etc. ● Guest posts and link building outreach via emails ● Optimizing posts for holiday offers and sales OTHER RELEVANT WORK EXPERIENCES: Occasionally worked as a freelancer for PainterArtist.com and Thrifty Garage Doors (Canada). My duties included: - Writing unique titles and descriptions for various web pages and producing optimized content that enabled posts to rank better on search engines REFEREES: SAMUEL KANGETHE NDUNGU BILLING EXECUTIVE SUPERVISOR MFI MANAGED DOCUMENT SOLUTIONS. TEL: - EMAIL:- ROSELINE ACHIENG OKUMU SECRETARY TO THE DIRECTOR AFYA SACCO SOCIETY LTD TEL; - P.O Box- NAIROBI KIM VOYER CONTENT EDITOR FORMERLY AT GRINGO MARKETING APS EMAIL:-