Mateusz Mikołajczyk

I'm emarketing specialist from Poland, especially in Facebook Ads. All I know about emarketing is based on practice, by working in an agency and many hours spent on blogs, videos, and ebooks.
Mainly I operate Facebook Ads platform (from creating funnel emarketing strategies, implementing trackings and analytics to setting up, optimizing and reporting current campaigns),
and LinkedIn Ads, but I'm also familiar and can work with Google Adwords, RTB platform, Google Analytics, Google Tag Manager, Google Search Console, etc.
For last 2,5 year, I'm working on emarketing strategies for my clients (especially e-commerces) and I'm responsible for implementing those strategies on Facebook Ads. I love A/B testing and creating funnels with remarketing.

This branch is constantly developing, so there is always need to learn and to test. I love to learn new tools and combine them with my current knowledge.
I'm not just doing my work - I always ask questions to discover the true purpose of marketing campaigns of my clients and trying to improve the results using my knowledge.
I think that communication and cooperation are crucial, not just fulfilling tasks to really understand the goals.

Currently, at my work, I combine abilities of team management and Facebook Ads specialist in SEM agency. On the one hand, I am responsible for developing the team and initiating processes to improve teamwork, and on the second hand, I am an e-marketing specialist, with skills of introducing advanced marketing strategies on ad platforms, especially on Facebook Ads.