Masako Hirata

MASAKO HIRATA Freelancer Digital Marketing & E-commerce Specialist Professional Summary E-commerce professional with expertise in merchandising, digital marketing, and conversion optimization. Skilled in managing multi-locale websites, onsite content, and catalog management to drive sales and enhance customer experience. Adept at executing data-driven strategies, improving operational efficiency, and collaborating across teams to optimize performance. Professional Experience E-commerce Merchandiser HARMAN International | Nov 2023 – Jan 2025 ●​ Managed merchandising, onsite content, and catalog across 12 countries, ensuring accuracy, consistency, and a seamless customer experience. ●​ Led website optimization efforts through conversion rate optimization (CRO) strategies and UX enhancements, driving customer engagement and increasing sales performance. ●​ Partnered with cross-functional teams to execute high-converting promotions and digital marketing initiatives. ●​ Drove global site improvements by identifying operational inefficiencies and streamlining processes to improve execution speed and reduce errors. E-commerce Merchandiser Dr. Martens AirWair Japan Ltd. | Jan 2021 – Aug 2022 ●​ Managed and optimized the e-commerce website, overseeing the execution of product launches, promotions, and content updates to enhance brand identity and ensure a seamless user experience. ●​ Led conversion rate optimization (CRO) initiatives, leveraging data analytics to improve customer experience and increase average order value (AOV). ●​ Analyzed and reported on key performance indicators (KPIs), transforming data insights into actionable strategies that boosted website engagement and sales revenue. ●​ Collaborated with cross-functional teams to develop and implement omnichannel marketing campaigns, aligning digital promotions with physical retail strategies to maximize customer reach and brand impact. Digital Marketing Account Manager K.K. Netwise | Oct 2017 – Aug 2020 ●​ Led digital marketing and e-commerce projects for B2C clients, developing and executing strategies that drove customer acquisition and revenue growth. ●​ Developed and managed email marketing campaigns and SEO strategies to maximize engagement and ROI. ●​ Collaborated with UX designers and developers to implement website optimizations, improving site performance and conversion rates. ●​ Provided data-driven insights and recommendations based on KPI tracking and analytics, ensuring marketing efforts aligned with business objectives. International Sales Representative Western Japan Tradings Co., Ltd | Feb 2016 – Oct 2017 ●​ Managed B2B sales, partnerships, and account management, driving market expansion. ●​ Developed pricing and sales strategies, increasing revenue and profitability. ●​ Strengthened client relationships through tailored product solutions. Skills & Expertise ✔ E-commerce Strategy & Management​ ✔ Digital Merchandising & Catalog Management​ ✔ Conversion Rate Optimization (CRO)​ ✔ UX/UI & Customer Journey Optimization​ ✔ Analytics & Performance Reporting​ ✔ Data-Driven Decision Making​ ✔ Product Launches & Onsite Content Management​ ✔ Omnichannel Marketing & Customer Retention​ ✔ E-commerce Project Management​ ✔ Cross-functional Team Collaboration Languages ●​ ●​ ●​ ●​ English - Fluent Japanese - Native Chinese - Fluent Dutch - Loading language pack…