Marysol Hinojosa Vilchis

Marysol Hinojosa Vilchis-Phone: - linkedin.com/in/marysol-hinojosa-vilchis-0bb331ba Business Administrator| Chief of staff | Marketing Management | Project Management | Strategic Planning | Operational Excellence | Process and resource optimization | Leadership | Administrative Management SUMMARY Bilingual professional with 17 years of experience in multinational companies specializing in business administration, project management, marketing management and team leadership. Highly skilled in driving revenue growth through strategic campaigns, as well as managing national and international events; overseeing all aspects from planning and logistics to execution and post-event analysis. Exceptional expertise in administrative management, creating effective communication channels and optimizing cross-functional collaboration to drive organizational success. Proven ability to support executive leadership, streamline decision-making and align team efforts with organizational goals. With 5 years of experience working remotely, I have developed excellent time management skills. WORK EXPERIENCE IENTC Technology Services Marketing Manager - Responsible for developing and executing strategies, overseeing and coordinating promotional activities (campaigns and events) across all business units to increase product awareness, drive sales and contribute to the company’s significant expansion over the past year.      Advertising Management: Plan and execute strategic email marketing, advertising campaigns across digital and social media (Facebook, Instagram, Tik tok, YouTube, Google Ads, Meta Ads), using tools to measure their effectiveness (Google Analytics) and continuously adjust them to maximize their impact. As a result of these campaigns, WISP segment revenue doubled in just one year. Event and Project Management: Plan, organize and execute events and projects to elevate brand presence both nationally and internationally, utilizing tools such as Asana and Trello for optimal project management and outcomes. Prepare comprehensive reports and feasibility studies for the CEO, analyzing cost versus revenue, while consistently driving towards the achievement of key performance indicators (KPIs). Financial Optimization: Successfully managed an annual budget of $350,000, prioritizing activities that generated the highest return on investment and ensuring the maximization of available resources. Market Research: Analyze competitor strategies, strengths and weaknesses to identify opportunities for brand differentiation and pinpoint key areas for improvement and innovation. Team Leadership: Manage the creative team to ensure goals and projects are completed within established deadlines, always fostering effective communication and collaboration to ensure successful outcomes. EQUINIX Technology Services Executive Assistant / Chief of staff - Be an extension of the CEO in day-to-day operations, attending meetings on his behalf. Act as a bridge between the CEO and the senior leadership team, ensuring effective communication across all levels of the organization and facilitating clear discussions on company initiatives, decisions and strategy.   Organizational Culture: Led the Corporate Social Responsibility project in collaboration with the Mexico team, executing over 15 initiatives to support various associations in Mexico and the United States. Managed an annual budget of $10,000, generating over $300,000 in donations to multiple organizations. Project management: Oversee the planning and execution of high-priority projects using Asana and Trello, ensuring crossfunctional initiatives are completed on time. Coordinated the acquisition of the Mexico City office through a market analysis that identified the best cost, services and location close to key clients.    Financial management: Set up the annual budget for the President's cost center based on a future activity plan to manage and monitor expenses. Acted as a key advisor, ensuring alignment of goals across departments and business units. Decision Support: Assist with data analysis, research and report preparation to support key decisions made by the CEO and executive team. Identify opportunities to improve internal processes, streamline operations and eliminate barriers to productivity. Provide insights and recommendations based on business performance and market trends. Team Collaboration: Foster a collaborative environment by working closely with different teams and departments to ensure projects and initiatives progress smoothly. Help build and maintain strong relationships across departments, contributing to employee engagement and job stability. SCOTIABANK INVERLAT Banking Services Executive Assistant - Coordinate all requirements and activities for the Vice President. Manage administrative control processes through staff productivity reports, country projects and regional staff organizational charts.    Project management: Managed the logistics of moving the LATAM Technology team into a newly acquired office with a prime location, state-of-the-art facilities and top-of-the-line equipment. Financial resources Optimization: Implement an effective billing and expense management model to optimize resource allocation within the department. Team leadership: Oversee the maintenance and cleaning staff for the building, maintaining direct communication with service provider companies. DOW QUIMICA MEXICANA Chemical Products Company Executive Assistant - Provide administrative support to 23 directors, managers and staff of seven chemical business units at Mexico City, Querétaro, Brazil, the United States and Colombia.   Customs processes: Coordinate the delivery (import and export) of customer samples and products for clients. Administrative management: Create, manage and distribute invoices, purchase orders, requisitions and capital requests for fleet vehicle purchases, coordinate event logistics, deliver productivity reports and monitor corporate credit card usage. CGGVERITAS SERVICES DE MEXICO Service Company -Oil Ships Executive Assistant - Provide personal and professional support to the CEO, a French expatriate, assisting with both work-related and personal matters. Offer support to all company departments and maintain direct contact with PEMEX, one of Mexico's largest state-owned enterprises.    Project management: Develop a supplier globalization system that became the primary source of information for all company departments and served as the payment base for the finance team. This system improved information accessibility and led the administration to implement it globally. Administrative management: Coordinate all trips for the Mexico team to the business plant in Villahermosa. Create and deliver management reports, specialized work and technical analysis for submission to PEMEX. Manage staff meals, cafeteria supplies and stationery. Oversaw the company’s petty cash. Team leadership: Responsible for cleaning staff, couriers, house helpers and drivers. GRUPO FINANCIERO AUTOFIN Banking Services Human Resources Generalist - Responsible for managing all paperwork for current and new employees, including contracts, benefits and onboarding processes. Provide regular reports to department managers on vacancies, staffing status, and updates. Assist with recruiting efforts, employee relations, performance management and labor compliance.  Administrative management: Organize interviews, staff meetings and informational emails for different departments. Coordinate staff training logistics, prepare attendance and performance reports for each department. Manage communications with IMSS and INFONAVIT, handle benefits, insurance and other employee-related matters in coordination with the finance group. SERVICIOS ESPECIALIZADOS EN ADMINISTRACIÓN, S.A (VOLKSWAGEN DE MEXICO) Claims Collection company Collection Executive - Ensure timely collection of auto claims by acting as an intermediary between insurers and dealerships or repair shops. Resolve issues and respond to dealer inquiries regarding invoice adjustments, statements and balance changes.  Administrative management: Manage claims payments for partial and total theft of Volkswagen vehicles, overseeing three insurers: Mapfre Tepeyac, Atlas and HDI Insurance. Responsible for conflict resolution decisions and billing control. XEROX MEXICANA, S.A. DE C.V. Services Company Logistics and Training Coordinator - Coordinate annual course plans and training schedules, assigning courses based on departmental and employee needs.  Administrative management: Manage the logistics of training sessions, including selecting locations, preparing materials and coordinating trainers. Track and report on employee participation and training results. Work with department managers to assess skill gaps and recommend customized training programs. Ensure smooth communication and follow-up on training feedback to improve future sessions. ACADEMIC RECORD Bachelor of Business Administration | Graduated with honors from the National Polytechnic Institute. Relevant Courses: Project Management, Management Skills, Effective Listening, Team Leadership, Time Management and Effective Communication. HOBBIES Dedicate to fitness and running, with a deep passion for traveling to discover new cultures, meet diverse people and explore breathtaking destinations.