Lead brand designer with over
12 years of experience working with
global clients, stakeholders, and
teams. Skilled UI/UX professional,
web analyst, and concept creator.
Strong in team leadership and digital
marketing with a solid understanding
of B2C and B2B SaaS environments.
Versatile illustrator with expertise in
branding and product design.
MARYNA
LIEVSHYNA
Lead Brand Designer
UI/UX Specialist
Linkedin
Behance
Portfolio
UI/UX Design
Prototyping
Web Analytics
Digital Marketing
AI Prompts Engineering
Responsive Web Design
CRO, A/b Testing
Tools
Branding
Graphic Design
Concept Generating
Digital Marketing
Color Theory
Illustration
Visual Communication
Tech
Storytelling
Team Leadership
Multitasking
Workflow Optimization
Adaptability
Critical Thinking
Problem-solving
Hard
--, Paris, France
Figma
Adobe XD
Illustrator
Photoshop
Hotjar
AI tools
IPad | Wacom
WORK EXPERIENCE
Lead Brand Designer · UI/UX Specialist · Illustrator
Led a team of developers and managed multiple projects across 9 countries.
Crafted brand identity design, style guide, characters, and illustrations.
Enhanced workflows by developing Figma templates and guidebooks.
Created responsive web design for a B2C affiliate website. Collaborated with
stakeholders, country managers, and the SEO team.
Analyzed CRO, conducted A/B testing, utilized AI-based tools for heatmaps.
Identified and resolved development issues, website functionality, and design.
Worked with freelancers to streamline operations and reduce expenses.
KEY ACHIEVEMENTS:
Implemented a new ranking table tool, resulting in a 50% increase in clicks.
Redesigned CTA buttons, boosting clicks by over 25%.
Since the website's launch, user growth increased by 223.2%.
Airi Media
2021 - 2024
Permanent, remote
Paris, France
Recent projects:
FR UK NL
+7 countries
Lilia-sleep
Senior Brand and UI/UX Designer · Team Lead · Illustrator
Designed comprehensive brand identity concepts, including brand books,
marketing materials, and visual guidelines.
Managed certifications, trademarks, and factory cut-outs for brand compliance.
Specialized in UI design and analyzed marketing trends to inform design
decisions and enhance user experience (UX).
Created fashion and merch for Instagram influencers with over 500k followers.
Versatile illustrator proficient in various styles.
Collaborated closely with brand managers, overseeing diverse projects across
multiple country markets.
Levshina.com
2014 - 2021
Self-employed
Europe
KEY ACHIEVEMENTS:
Topped the US Amazon bestseller list.
Developed a brand book to unify the style across a brand with over 100 products,
resulting in over a threefold increase in sales.
Senior Graphic and UI/UX Designer · Illustrator
Led a development team, managed web projects, specialized in UI/UX design.
Specialized in branding and identity creation, including guidebooks, logos,
style elements, web, and packaging design.
Excelled in magazine layout and crafting marketing materials.
Overseeing projects across diverse country markets to ensure consistent brand
representation and market alignment.
Created illustrations and characters in various styles and mediums.
eAssistentin UG Seit 2010!
2014 - 2019
Part-time, remote
Germany
Graphic Designer · Illustrator
Crafted brand books for top brands to ensure cohesive identities.
Collaborated on guidebooks for global brands.
Specialized in packaging design, web design, and manufacturing cut-outs
for optimized product presentation.
Created diverse brand identities with illustrations, photography, and editing.
Papirus
2009 - 2014
Permanent, on-site
Kyiv, Ukraine
EDUCATION
Master's degree
Taras Shevchenko
National University
Art and Graphic Design- years.
Languages
Ukrainian (Native)
English (C2)
Portuguese (B1)
French (A1, in progress)
Currently Studying
B2B SaaS
Voice UI Design
Leading Hybrid Team
Artificial intelligence
