MaryKay Scott

MaryKay Hruskocy Scott- —-— Digital Resume/Portfolio — LinkedIn SUMMARY Technologically savvy with an innate ability to quickly grasp new systems and processes, I credit my strong work ethic, integrity, and humor for my successful career. Adept at efficiency, resourcefulness, and perception, I lead by example and believe in getting the job done right the first time. With fearlessness, passion, and tenacity, I face challenges head on which has allowed me to become a jackof-all-trades with an incessant desire to learn and help others along the way. CORE STRENGTHS Analytic and critical thinking — Asset and project management — Brand development and management — Calm and efficient in crisis situations and deadline-driven environments — Communicating technical information to non-technical personnel — Copy editing — Developing, implementing, and executing policies and procedures — Effectively perceive individual elements in relationship to the whole — Examining complex issues and formulating specific, effective courses of action — Finding innovative ways to solve organizational challenges — Multitasking in fast-paced environments — Principled and reasonable — Process Improvement — Quick, resourceful, and perceptive — Self-manageable TECHNICAL SKILLS Adobe Creative Suite — Airtable — Basecamp — Constant Contact — Digital Marketing — Email Marketing — Google Analytics — HTML/CSS — MAC & PC — MailChimp — Marketing Automation — Microsoft Office — QuickBooks Online — Search Engine Optimization (SEO)— SharpSpring — Social Media — Sprout Social — Website Content Management Systems (Weebly and WordPress) PROFESSIONAL EXPERIENCE Marketing In Color, Inc. Tampa, Florida January 2015-October 2018 (3 years, 10 months) Served as primary liaison between clients and the company's key stakeholders and internal teams to ensure clients' marketing objectives were met on time and within budget. ACCOUNT MANAGER  Simultaneously managed multiple accounts while maintaining strong client relationships  Developed and executed marketing strategies to grow clients' businesses and build brand recognition  Identified business-growth opportunities and facilitated development of strategic plans to capitalize on those opportunities  Maintained client communication ensuring client requirements were clearly communicated to the internal teams to ensure expectations were met  Conducted weekly client meetings while managing client expectations  Wrote clear and concise creative briefs to ensure client and internal teams shared the same vision and direction  Reviewed all copy and creative, including print and digital ads, blog posts, social media content, and website content/landing pages, to ensure brand consistency  Managed daily tactical initiatives through diligent project management  Collaborated with internal teams to develop and report website, digital, and social media analytics to clients  Managed client budgets ensuring projects were completed within budget MEASURABLE ACHIEVEMENTS • Managed one internal team in the simultaneous creation and development of two new websites for one client, while also managing another internal team in an extensive redesign of another client's website and rebranding, all within a 10-month period, while ensuring all other client needs and wants were fulfilled in a timely manner  Directed client rebrand initiative resulting in improvement in client's internal efficiency Hruskocy Scott Resume | 1 of 3 Coastal Cottages AMI Anna Maria, Florida January 2013-October 2016 (3 years, 10 months) Hired to focus solely on traditional and digital marketing, website content management, SEO, and increasing the company’s social media presence. Due to management change two weeks after my hire, my responsibilities expanded to include information technology, digital asset management, and business development. MARKETING DIRECTOR  Developed website content, including but not limited to landing pages, link building, and keywords/phrases, in addition to sourcing and editing digital media, while reviewing analytics  Researched, developed, and built content for a cross-platform Glad to Have You mobile app ensuring consistency across all marketing channels and enhancing a guest's experience  Recreated, built, and positioned company brand through the use of social media, as well as traditional advertising, ensuring a seamless brand experience was delivered  Developed, executed, and maintained traditional and online marketing strategies, including organic and paid (PPC) campaigns  Provided consultation and guidance as technical liaison for internal/external customers, and staff  Designed and distributed marketing materials, including but not limited to window displays, advertisements, promotional items, and signage MEASURABLE ACHIEVEMENTS • Evaluated and overhauled inefficient operational system resulting in manageable and efficient workflow and production  Developed guest review request process resulting in an increase (+100%) in guest reviews and property rankings on rental industry websites  Developed and grew social media footprint, including Facebook, Google+, LinkedIn, Twitter, Yelp, and YouTube, resulting in an increase (+240%) in followers  Built and maintained property amenities and features database resulting in a collective and succinct information source, while diligently working with external marketing channels to ensure accurately synced property information resulting in an increase in reservations (+17%) and revenue (+19%) National Association of Women Business Owners (NAWBO) Indianapolis, Indiana October 2008-March 2012 (3 years, 6 months) Began as chapter administrator; promoted to program and operations manager of what became, during my tenure, the third largest chapter of a national organization of women business owners. PROGRAM AND OPERATIONS MANAGER  Managed day-to-day operations working directly with executive director, board of directors, and membership committees  Developed and managed all website content and graphics, including advertisements and member/corporate partner profiles, providing a user-friendly interface  Managed all aspects of event operations, including but not limited to creating and managing webpages/landing pages, event timelines, online/onsite registration, PowerPoint presentations, scripts, and financial reconciliation  Assisted executive director and board treasurer in budget management with full responsibility for invoicing and maintaining accurate and timely payables and receivables MEASURABLE ACHIEVEMENTS • Directed website developer in site re-development, including architecture, structure, style, and user-friendly interface design, resulting in increased SEO and visitation  Revamped inefficient operational systems into streamlined, accountable event registration resulting in increased attendance and revenue while sustaining member and partner growth and retention  Created and oversaw publishing and delivery of premier events program books and webpages, including implementation of ad sales, resulting in increased revenue and professional presence  Developed brand standards resulting in consistent brand message and ideal visual appeal  Developed comprehensive member, partner, and media contacts databases resulting in an increased knowledge of organization that was instrumental in event attendance growth and increased revenue Hruskocy Scott Resume | 2 of 3 Pacers Basketball Corporation Indianapolis, Indiana June 1991-October 2007 (16 years, 4 months) Began as media relations secretary then quickly promoted to media relations assistant focusing solely on the Indiana Pacers professional basketball team. Became the publications manager as the team expanded into a sports and entertainment company that included individual entities of men’s and women’s professional basketball teams (Pacers and Indiana Fever); a charitable division, Pacers Foundation; and the venue (now Bankers Life Fieldhouse) in which games and events were held. Pacers Sports & Entertainment October 2001-October 2007 (6 years) PUBLICATIONS MANAGER  Directed day-to-day operations of publications department and print production center while managing and mentoring graphic design team and assigning over 2,000 projects annually including collecting project information, ensuring quality control and compliance with corporate style guide (projects included but were not limited to advertisements, banners, billboards, brochures, event programs, fan information, logos, mass mailings, media guides, newsletters, sales collateral and signage)  Worked with all department heads and staff, including executive level, as copy editor of all published content, including but not limited to advertising, direct mail/e-mail marketing collateral, letters, news releases, and website content to ensure corporate style guide compliance  Managed all photographic assets, including digital and historic analog libraries, as well as served as primary liaison with teams' photographers, NBA/WNBA Photography, and photography vendors  Sourced and edited digital media ensuring adherence to web standard guidelines and copyright compliance  Maintained department’s budget keeping department and projects within budget  Vendor liaison including advertising, offset and large format print production, and website development to ensure compliance with corporate style guide MEASURABLE ACHIEVEMENTS • Created, implemented, and managed company's publications department and print production center serving as an in-house advertising agency resulting in reduced external advertising, design and print expenses, and creating practical deadlines conducive to teams’ schedules  Hired and mentored graphic design team resulting in department cohesiveness, efficiency, productivity, and positive work environment  Never missed a deadline despite disparity between workload and staff size Indiana Pacers June 1991-October 2001 (10 years, 4 months) MEDIA RELATIONS ASSISTANT (June 1994-October 2001) MEDIA RELATIONS SECRETARY (June 1991-June 1994)  Designed and developed team’s media guide, game program, and program insert, including content development to ensure fan satisfaction and engagement  Set up interviews and photo sessions with all team personnel, as well as post-game radio and TV interviews with opposing teams’ players  Managed media credential requests and distribution providing superb customer care to international, national and local media, as well as opposing team personnel MEASURABLE ACHIEVEMENTS • Created and designed team media guides and game programs resulting in practical deadlines conducive to teams’ schedules and reduced design expenses  Created photographic—digital and historic analog—libraries and photography request procedures resulting in a streamlined asset management system and efficient electronic workflow production  Assisted in the creation of and maintained corporate style guide resulting in consistent brand message and copyright compliance EDUCATION Bachelor of Science, Telecommunications/News Option, Ball State University, Muncie, Indiana Hruskocy Scott Resume | 3 of 3