MARYFAVOUR AKUNEZIRI
SEO CONTENT WRITER AND MARKETING COPYWRITER
Phone Number: -
Portfolio Link: https://maryfavourakuneziri.journoportfolio.com/
Email Address:-LinkedIn: www.linkedin.com/in/maryfavourakuneziri
PROFESSIONAL SUMMARY
Experienced content marketer and marketing copywriter with expertise in SEO content writing,
copywriting, and content marketing. Demonstrates the ability to create and execute effective
content and digital marketing campaigns that drive website traffic, lead generation, and customer
engagement. Utilizes strong analytical skills to optimize content and improve ROI. Excels at
crafting persuasive marketing copies, educational blog posts, social media content and email
newsletters that resonate with the target audience. Consistently meets project deadlines,
collaborates with cross-functional teams, and communicates effectively with clients and
stakeholders. Committed to staying up-to-date with the latest content marketing trends and best
practices to deliver innovative and successful campaigns.
EXPERIENCE
HEAD OF CONTENT
TEDxJibowu || July 2023 - Present
● Led the content team responsible for creating all event-related content.
● Devised innovative content strategies to enhance event promotion, resulting in increased
engagement and ticket sales.
● Wrote compelling copy for email newsletters, social media posts, and event materials.
● Developed impactful content for newspaper publications, effectively promoting
TEDxJibowu and its mission.
● Organized and executed content planning by crafting comprehensive content calendar
including the development of the social media content, voice-over scripts, and video
production.
● Coordinated communication efforts with stakeholders, ensuring the seamless flow of
information and updates.
● Collaborated with cross-functional teams to ensure a consistent and engaging content
experience throughout the event.
Key Achievement: Orchestrated a highly effective content strategy that drove ticket sales to
capacity, resulting in a sold-out TEDxJibowu 2023 event. Our compelling content generated
excitement and anticipation, contributing significantly to the event's resounding success.
SEO FREELANCE WRITER
Freelance Agency || July 2021- Present
● Conducted comprehensive keyword research to identify relevant and high-traffic
keywords for client websites and blogs.
● Consistently delivered high-quality work within tight deadlines, resulting in a 100%
client satisfaction rating.
● Conducted thorough competitor analysis and provided actionable insights on content gaps
and opportunities for improvement.
● Optimized on-page elements, including title tags and meta descriptions, for multiple
clients, leading to a notable 5% increase in website visibility.
Key Achievement: Successfully managed multiple projects simultaneously and consistently
delivered high-quality work within tight deadlines, resulting in a remarkable 95% client
satisfaction rating
HEAD CONTENT MANAGER
Ibadan Varieties Award || December 2022- July 2023
● Facilitated cross-functional collaboration with other teams, such as design and
development, to ensure content was aligned with brand messaging and business
objectives.
● Fostered a collaborative work environment and developed individual performance plans
that resulted in a 15% increase in team productivity and a 20% reduction in content
turnaround time.
● Led the content creation team for the Ibadan Varieties Award and successfully managed
all aspects of the content development process.
● Produced engaging and visually appealing Instagram content that resonated with the
target audience.
● Increased the number of followers and engagement on the Ibadan Varieties Award
Instagram page.
● Utilized industry-specific research and analytics to develop and present strategic
proposals that aligned with the needs of clients and business objectives.
● Leveraged data analysis to optimize Instagram content, resulting in a 30% increase in
post reach and a 20% increase in user engagement.
Key Achievement: Developed and executed a social media content strategy for Instagram that
increased engagement by 40% and followers by 25%.
DIGITAL MARKETER
Maestro Tech || May 2023 - June 2023
● Assisted in developing and implementing content marketing strategies to attract and
retain target audiences, resulting in increased website traffic and higher conversion rates.
● Conducted regular performance analysis and reporting to track the success of digital
marketing campaigns and make data-driven decisions for continuous improvement.
● Created persuasive and engaging content, including blog posts, social media posts, and
email marketing campaigns, to drive customer engagement and increase brand awareness.
Key Achievement: Developed and executed a marketing strategy and established and
maintained strong relationships with client and team
PROJECT MANAGER/SEO CONTENT WRITER
Hawkish Group, London || August 2022- March 2023
● Developed and implemented a comprehensive content strategy that increased organic
traffic to the company's website by 25% in six months.
● Managed client content, including press releases, problem statements, business plans,
market research, blog posts, web copy, marketing copies, project plans, project briefs,
manufacturing proposals, and social media bios.
● Successfully led and managed projects, achieving project goals within budget and
timeline constraints.
● Conducted extensive keyword research and wrote over 67 SEO-optimized blog posts
● Collaborated with the design team to optimize on-page elements such as title tags, meta
descriptions, and header tags, resulting in a 15% increase in website visibility.
● Stayed up-to-date with the latest SEO and project management trends, best practices, and
algorithm updates to ensure content remained relevant and effective
● Conducted competitor analysis to identify opportunities for improvement and inform
content creation and optimization strategies
● Identified target audience and developed buyer personas which properly represented the
company’s ideal customers
● Collaborated with cross-functional teams, including designers, developers, and content
creators, to ensure seamless project execution and delivery of high-quality work.
● Utilized strong communication and leadership skills to establish productive working
relationships with clients, stakeholders, and team members.
● Conducted competitor analysis to identify opportunities for improvement and inform
content creation and optimization strategies
● Identified target audience and developed buyer personas which properly represented the
company’s ideal customers
Key Achievement: Utilized strong communication and leadership skills to establish productive
working relationships with clients, stakeholders, and team members and successfully managed
content marketing projects
SEO CONTENT WRITER
Gopius E-learning || September 2021- February 2022
● Created high-quality, engaging content that was optimized for both search engines and
readers, including blog posts, articles, and website copy
● Optimized on-page elements such as title tags, meta descriptions, and header tags to
improve website visibility and search engine rankings
● Built high-quality backlinks from reputable sources to increase website authority and
improve search engine rankings
● Analyzed website traffic, engagement metrics, and other performance indicators to
evaluate the effectiveness of SEO content strategies and make data-driven decisions
Key Achievement: Produced high-quality, engaging content that was optimized for both search
engines and readers, resulting in increased audience engagement and improved website
performance
SEO CONTENT WRITER
Christtrends September 2021- March 2022
● Wrote, edited, and proofread optimized articles and blog posts that were published on
various platforms.
● Delivered high-quality articles for daily postings that met clients' requirements and
expectations.
● Created well-formatted, original, and creative articles and courses that resonated with the
target audience.
● Conducted thorough research on topics to ensure accuracy and completeness of
information.
● Organized writing schedules and managed deadlines to ensure timely delivery of projects.
● Utilized industry best practices and familiarized myself with the organization's mission to
inspire ideas and content.
● Collaborated effectively with clients and editors to ensure that content met all
requirements and expectations.
● Communicated blockers effectively and wrote constructive content that conveyed the
organization’s mission.
Key Achievement: Consistently delivered high-quality and SEO-optimized content and created
valuable content that effectively conveyed the tone and tailored to the target audience.
SEO CONTENT WRITER & PRODUCT COPYWRITER
206Incorporated || September 2021- March 2022
● Developed engaging and high-converting copy for various marketing channels, including
headlines, website copy, calls-to-action, and product descriptions.
● Created persuasive book descriptions and optimized product listings for Amazon
publishing, resulting in increased click-through rates and sales conversions.
● Created eBooks on various technical writing niches, including finance, cryptocurrency,
NFTs and Metaverse, real estate, and investment.
● Delivered high-quality and original technical content within specified timelines and under
deadline pressure with an authentic approach.
● Prepared technical content that was SEO-optimized for blog and Amazon publishing,
resulting in increased visibility and engagement.
● Assisted in editing and proofreading the contents of other writers and drafted
well-formatted clickable TOCs.
● Conducted thorough research on industry-related topics and utilized exceptional writing,
editing, and proofreading skills to produce engaging and error-free technical content.
● Conducted in-depth research on target audiences and competitors to identify unique
selling points and craft compelling messaging that resonates with the target market.
Key Achievement: Crafted high-converting copy for multiple Amazon publishing titles, driving
a 20% revenue increase and earning positive feedback from both authors and readers.
ASSISTANT CONTENT SECRETARY
Trinity Composite GeoServices August 2021- February 2022
● Produced accurate and informative reports that provided valuable insights to clients.
● Conducted thorough research and analysis to ensure the accuracy and relevance of the
reports.
● Collaborated effectively with other teams, including data analysis and visualization, to
ensure seamless report delivery.
● Developed clear and concise reports that effectively communicated complex information
to clients.
Key Achievement: Worked with the company members and efficiently carried out tasks
as the assistant secretary and utilized MS Office to create reports and contents for
clients.
SKILLS
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SEO and Blog writing
● Social Media Marketing
Content Writing
● Content Marketing
Digital Marketing
● Email Marketing
Copywriting
● Project Management
Storytelling and ability to drive actions
● Analytical ability
Researchability
● LinkedIn Strategy
Ability to write clear, concise, and engaging content that appeals to both search engines and readers
CERTIFICATION AND AWARD
Search Engine Optimization
● HubSpot Academy
Digital Marketing & Content Creation
● SideHustle
Content Marketing
● HubSpot Academy
EDUCATION
University of Ibadan || MCB, Undergraduate
PUBLICATION
● Linkedin
● LinkedIn Profile Optimization Checklist
● Medium Blog
Soft Skills
● Jobberman
English Writing, English Speaking
● Emmersion
Service Award, IBCYON
● Catholic Youth Organization Of Nigeria
● BlogSpot
● Amazon Ghostwriting
