Maryam Opoola

Maryam Abiola Opoola Lagos, Nigeria | -| - | LinkedIn.com/Maryam_Opoola | My Portfolio Social Media Manager Content Strategy | Content Creation | Account Management EXPERIENCE Social Media Manager (Remote) Hireus Logistics, Port-Harcourt, Nigeria August 2024 – Present • Managed and oversaw social media content, achieving a 50% increase in user interactions and a 15% growth in conversion rates from social media channels. • Stayed up to date with the latest social media best practices and technologies, which contributed to a 20% increase in organic reach and a 15% reduction in advertising costs. • Collaborated closely with marketing, sales, and product development teams to ensure cohesive messaging, resulting in a 30% increase in cross-platform consistency and a 10% boost in brand recognition. • Monitored SEO and user engagement, suggesting content optimization that led to a 35% improvement in search rankings and a 20% increase in organic traffic from social media. • Communicated with industry professionals and influencers via social media to create a strong network, enhancing brand credibility and resulting in a 25% increase in influencer partnerships. • Provided constructive feedback and insights to the team, contributing to a 15% improvement in team efficiency and a 10% increase in content quality. Social Media Strategist (Remote) Siella Red Digital Agency, Lagos, Nigeria July 2024 – Present • Managed and maintained social media accounts for the agency’s clients on Instagram, Facebook, LinkedIn, Twitter, and TikTok, resulting in a 30% increase in overall follower growth and a 30% improvement in user engagement. • Developed and implemented a social media strategy aligned with client brand and marketing goals, achieving a 25% increase in lead generation and a 20% boost in brand visibility across all platforms. • Created engaging and consistent content (text, images, videos) that enhanced client brand narratives, leading to a 35% increase in content shares and a 15% increase in click-through rates. • Attended weekly client strategy meetings to ensure alignment and discuss progress, contributing to a 50% improvement in client satisfaction and a 20% increase in campaign effectiveness. • Scheduled and published social media posts according to a predetermined plan, which resulted in a 30% increase in post consistency and a 25% improvement in audience reach during peak hours. Social Media and Content Manager (Remote) Solacx Marketing Agency, Monrovia, Liberia Social Media Platform: Instagram April 2024 – Present • Executed social media strategies that increased engagement by 40% on LinkedIn, Facebook, and Instagram for clients, enhancing overall brand interaction and audience retention. • Curated shareable content that boosted engagement by 35% and maintained a consistent brand voice across all platforms, leading to a 20% increase in follower growth. • Implemented targeted campaigns, increasing brand awareness by 30% and driving a 25% boost in traffic to clients' websites, resulting in a 15% increase in lead generation. • Utilized analytics tools to improve campaign effectiveness by 20% through data-driven decisions, optimizing content performance and audience targeting. • Refined content strategies based on analytics insights, resulting in a 20% increase in engagement and conversion rates, enhancing the overall ROI for clients. PROJECTS Greyfinance Company Cybersafe Foundation (DigiGirls Training Program) • August 2023 - November 2023 Project Link: DigiGirls Capstone Project • Reviewed the company's social media accounts on Instagram & Twitter, reviewed their last 20 contents to identify satisfactory and unconventional marketing contents and recommend solutions resulting in data-driven improvements and increase in social media audience and engagement by 50%. • Created a simple one-week content plan to attract and retain customers. • Conceptualized a Facebook/Instagram infographics for Greyfinance. Created a simple flyer on canva.com, then composed an engaging user story for the company. • Conducted a brand monitoring analysis on the company. • Designed an email marketing campaign to Greyfinance customers informing customers about scheduled maintenance. • Performed SEO audit on greyfinance.com and analyzed optimization strategies. Smartfarm app and website Nerdsfactory (DigiGap Program 2.0) • September 2023 - October 2023 Project Link: DigiGap Capstone Project • Leveraging collaborative efforts, my team conceptualized "Smartfarms," an innovative app and website offering tech-driven solutions for agricultural challenges. EDUCATION Masters of Art in Cultural and Media Studies University of Ibadan • Ibadan, Nigeria • 2023 Bachelor of Art in English University of Ibadan • Ibadan, Nigeria • 2019 TRAININGS Virtual Assistant Course ALX • Ongoing • Immersed in virtual assistant training leveraging Google tools. This includes proficiency in Google workspace apps like Gmail, Google Calendar for efficient communication and scheduling, mastering Google Drive for document management, using Google Slide for presentations, harnessing Google Meet for remote collaboration and meetings, carrying out research, scheduling flights and project management. Web3 Content Marketing Course Web3 Woman Hub (WWH) • December 2023 • Course Certificate • Immersed in Web3 concepts: Blockchain fundamentals, Decentralized Applications and Finance, Cryptocurrencies, Decentralized Autonomous Organisations (DAOs), Non-Fungible Tokens (NFTs), creating compelling marketing content to educate and engage audiences effectively. Social Media Management Course The Socialstar Initiative • November 2023 • Dedicated to mastering social media management principles and tools including brand awareness, ad creation, and content optimization. Marketing Bootcamp Course Doheney Services • October 2023 • Bootcamp Certificate • Certified in dynamic digital marketing principles, including social media mastery, graphic design, copywriting, and strategic calendar and email management. Digital Marketing Course Nerdsfactory (DigiGap Program 2.0) • September 2023 • Engaged in specialized training: mastered Facebook ad creation, honed graphic design skills using Canva, and built websites proficiently with Infinityfree. Digital Marketing Course Cybersafe Foundation (DigiGirls Training Program) • August 2023 • Course Certificate • Dedicated to mastering digital marketing essentials including brand management, dynamic ad campaigns, and comprehensive social media strategies across major platforms. Digital Marketing and Social Media Management Course Sheda House • March 2021 • Dedicated to mastering digital marketing and social media management, including brand creation, Facebook page management, and strategic ad campaigns. Skilled in content creation, community management, and analytics. VOLUNTEER Association of Faculty of Arts Students (AFAS) University of Ibadan, Ibadan, Nigeria • Pressman • February 2016 - February 2019 • Conducted research on industry trends, using insights to create content that resonated with the Association's target audience resulting in organic growth of email subscribers by 57%. • Developed and edited content for the Association's press board, increasing readership by 25%. • Edited a wide variety of writing projects for accuracy, grammar, spelling, and tone, increasing audience's loyalty and engagement by 34%. SKILLS • Technical Skills: • Social media strategy creation and implementation • Social media account management • Content creation Storytelling • Audience engagement • SEO and content optimization consistency • Creativity • Trend monitoring • Analytics and reporting • • Brand representation and • Soft Skills: • Verbal and written communication • Writing, editing and proofreading • Presentation and reporting • Creative problem-solving • Collaboration • Time management • Project Management • Multitasking • Customer service • Tools: • Microsoft office tools (Word, Excel and Powerpoint) • Google apps (Calendar, Docs, Drive, Forms, Gmail, Meet, Sheet, Slide) • Canva (graphic design) • Textro and Inshot (video creation) • Slack (Communication) • Trello (Project management) • Asana (Project management) • Calendly (scheduling) • ChatGPT