Maryam Adetokunbo

MARYAM ADETOKUNBO - Email Marketing Specialist-- My Portfolio Linkedin Profile Working Remotely Summary ●​ Result-driven Email Marketing Specialist with expertise in creating and optimizing email campaigns to enhance engagement, retention, and conversion rates. ●​ Proficient in using marketing automation tools (e.g., Mailchimp, Brevo, Kit) to personalize customer communication and streamline workflows. ●​ Leverages a strong foundation in data management and analytics to develop impactful marketing strategies. ●​ Committed to delivering measurable results and enhancing brand loyalty through innovative email marketing techniques. Work Experience Email Marketing Specialist January 2025 – Present Hingees — Remote ●​ Designed, executed, and optimized targeted email campaigns, boosting subscriber engagement and achieving a 15% increase in click-through rates. ●​ Conducted A/B testing on subject lines, content, and layouts, leading to a 20% improvement in open rates. ●​ Managed segmented email lists to ensure personalized communication and precise targeting, increasing customer retention rates. ●​ Automated workflows using tools like Mailchimp (or relevant tools), improving campaign efficiency and deliverability rates. ●​ Collaborated with design and content teams to produce visually engaging and responsive email templates. ●​ Tracked campaign performance using analytics tools, generating actionable insights to inform future marketing strategies. Skills ●​ ●​ ●​ ●​ Email Campaign Management (Mailchimp, Klaviyo, HubSpot, Kit ) List Segmentation & Personalization A/B Testing & Data-Driven Optimization Marketing Automation Tools & Workflows ●​ ●​ ●​ ●​ HTML for Responsive Email Templates Performance Analytics & Reporting Communication & Cross-Functional Collaboration Communication and Organizational Skills Education University of Lagos, Lagos BSc Ed, Physics Education Certification Hub Spot Academy ALX Africa