Overall Social Media Marketing Plan and Management
Eros Social Media Creatives is a new digital agency that provides a solution to business owners' struggles in managing their business concerns, such as Social Media Management, Executive assistance, and other business digital concerns.
Through social media, we will be able to promote its services. Below are the following plans for this to happen.
I.Management Plan
1. Business Branding -
Mission, Vision, Goal and Tagline - Completed
Logo – Completed
Service/ Products offered – needs to be organized
Hours and Days open – Completed
Target Market Info – Completed
Keywords – Completed
2. Social Media Assessment and Planning
Facebook Account – Complete and active but needs to be updated
Instagram Account - Complete and active but needs to be updated
Pinterest Account - Complete and active but needs to be updated
LinkedIn Account - Complete and active but needs to be updated
Twitter Account - Complete and active but needs to be updated
Youtube Account –set up and optimization Need
3. Keyword Research
Main Keywords – Virtual Assistant, Graphic designer, Video Editor, Social Media Management, Appointment setter, Telemarketer
Supporting keywords - Best virtual assistant services, social media manager, virtual assistant services, general virtual assistant, best graphic designer, Virtual assistant Philippines, Freelance Virtual Assistant, Freelance graphic designer, Best telemarketer, Best appointment setter
4. Social Media Creation and Optimization
Facebook Page – Created and optimized
Instagram Page - Created and optimized
Pinterest Page - Created and optimized
LinkedIn Page - Created and optimized
Twitter Page - Created and optimized
Youtube Page – To be Created and optimized
5. Social Media Content Creation
Facebook Page – done planning and scheduling
Instagram Page - done planning and scheduling
Pinterest Page - done planning and scheduling
LinkedIn Page - done planning and scheduling
Twitter Page - done planning and scheduling
Youtube Page – done planning and will be schedule
6. Social Media Content Management
Check insights and analytics regularly
7. Social Media interaction and Community Growth and Management
Understand and evaluate insights and analytics
8. Interaction and Engagement
Create a Campaign – planned
Create a marketing strategy that will increase likes, shares, comment and tags.
II. Marketing
1. Identify Target Market
Dominant gender - All
Age Range – 25 – 45 years old
Location: Philippines, United states and United Kingdom
2. Creating Marketing Plan
Brand Awareness
Create a content that will increase likes, shares and tags
Make a promotional, clearance, and discounts events
In- season strategy
3. Brand Awareness
Video clips, Infographics, Quotes, blogs
4. Promoting products and services
Through blogs, social media post and website
5. Marketing and Advertising
Organic and Paid
6. Networking
Create groups and pages in social media
7. Monitoring and Evaluating Campaigns
Check the number of reactions, shares, messages, and emails
8. Interaction and Engagements
Read and reply all queries, messages, comments, and emails.
9. Insight
Be a Customer – centered