Mary Ochekwu

Mary Ochekwu PERSONAL PROFILE Results-driven Performance Marketing and Social Media Manager with 3 years of experience driving growth for startups, coaches, and service-based brands. Skilled in content creation, paid advertising, workflow automation, and sales funnel execution. Known for a strategic, sales-aligned approach that blends creativity with data to increase brand visibility, customer engagement, and revenue. Adaptable, tech-savvy, and committed to delivering measurable impact across digital platforms. TECHNICAL SKILLS Sales Tools & CRM Software: Salesforce, Hubspot, Zoho. Marketing Automation: Mailchimp, Active Campaign, ConvertKit. Collaboration Software: Google Workspace, Slack, Trello, Zoom. SEO & Content Optimization: Google Analytics, Google Search Console, SEMrush. Design & Editing: Canva, Capcut. Administrative Management: Microsoft Office Suite, Notion, Airtable, Calendly, DocuSign. EXPERIENCE Virtual Marketing Assistant Epic Sicily Srl (Italy) August 2025 - Present ●​ Developed and executed social media strategies (TikTok & Pinterest to increase brand visibility and engagement for a tourism startup ●​ Managed client acquisition and community engagement, driving inbound leads through digital platforms. ●​ Uploaded and managed tour packages, itineraries, and promotions on the company website. SOCIAL MEDIA MANAGER SeaHaven Enterprise (Nigeria) March 2025 - May 2025 ●​ Led social media strategy and execution for the brand’s successful launch, helping SeaHaven Enterprise establish a strong digital presence. ●​ Set up and optimized brand accounts on Instagram, Facebook, and Twitter, designing a consistent visual and content style. ●​ Developed a content calendar aligned with the brand’s identity, incorporating customer testimonials, giveaways, and promotional offers. ●​ Monitored performance analytics to refine content and increase reach and engagement during the critical launch window. •​ DIGITAL MARKETING ASSOCIATE SuccessFactors Migration (Canada) December 2023 - June 2025 ●​ Planned and executed digital marketing campaigns across Instagram and email to promote study abroad services and scholarship programs. ●​ Created and managed engaging content (Reels, Stories, carousels, and captions) to boost brand visibility and attract potential leads. ●​ Drove traffic to high-ticket webinar landing pages, contributing to consistent sales through strategic content and CTAs. ●​ Monitored performance metrics using Instagram Insights and email analytics, optimizing campaigns for higher reach and conversion. ●​ Wrote and scheduled email campaigns to promote webinar and the masterclass, offer updates, and nurture leads using tools like ConvertKit. ●​ Collected and showcased client testimonials to enhance credibility and support ongoing campaign success. •​ DIGITAL SALES MANAGER SuccessFactors Migration (Canada) January 2023 - December 2023 ●​ Responded to direct messages across social media platforms, providing timely and accurate information about masterclass offerings. ●​ Supported sales operations by closing high-ticket sales of a $997 masterclass through clear, persuasive, and professional communication. ●​ Maintained organized records of customer interactions, inquiries, and transactions to ensure seamless follow-up and client onboarding. ●​ Handled client questions, concerns, and objections with care, ensuring a smooth experience from inquiry to enrollment. ●​ Managed scheduling, reminders, and documentation for masterclass sessions, supporting operational efficiency. EDUCATION HISTORY •​ Bachelor of Science in Business Administration || UNIVERSITY OF ABUJA, NIGERIA || January 2020 - December 2023 CERTIFICATIONS •​ Fundamentals of digital marketing || Google Digital Garage •​ Search Engine Optimization || Hubspot •​ Workflow Automation || Asana •​ Social Media Marketing || Ingressive4Good •​ Introduction to Public Relations || Alison Academy LANGUAGES •​ English (Fluent)