Mary Ochekwu

Mary Ochekwu PERSONAL PROFILE Results-driven Performance & Digital Marketing Manager with over 3 years of experience driving growth for startups, coaches, and service-based brands. Skilled in content creation, paid advertising, workflow automation, and sales funnel execution. Known for a strategic, sales-aligned approach that combines creativity with data to increase brand visibility, customer engagement, revenue and retention. TECHNICAL SKILLS Sales Tools & CRM Software: Salesforce, Hubspot, Zoho. Marketing Automation: GoHighLevel, Airtable, Zapier, Make, Kajabi. Collaboration Software: Google Workspace, Slack, Trello, Zoom. SEO & Content Optimization: Google Analytics, Google Search Console, SEMrush. Design & Editing: Canva, CapCut. Administrative Management: Microsoft Office Suite, Notion, Airtable, Calendly. EXPERIENCE Digital Marketing Assistant Express Errands & Courier (USA) Nov 2024 - Dec 2025 ●​ Assist in planning, creating, and publishing engaging digital marketing content across social media and web platforms. ●​ Support SEO, email marketing, and content marketing tasks as assigned. ●​ Tracked and reported campaign performance, engagement metrics, and digital analytics. ●​ Built sales landing page and funnels using Kajabi. ●​ Wrote and scheduled email campaigns to promote webinar and the masterclass, offer updates, and nurture leads using tools like ConvertKit. Digital Marketing Manager Epic Sicily Srl (Italy) July 2025 - Oct 2025 ●​ Developed and executed social media strategies (TikTok, Pinterest and Reddit) to increase brand visibility and engagement for a tourism startup ●​ Managed client acquisition and community engagement, driving inbound leads through digital platforms. ●​ Uploaded and managed tour packages, itineraries, and promotions on the company website. ●​ Spearheaded the development and management of the company's online profiles and listings across key hospitality management platforms, including GetYourGuide and Airbnb. SOCIAL MEDIA MANAGER SeaHaven Enterprise (Nigeria) March 2024 - Dec 2024 ●​ Led social media strategy and execution for the brand’s successful launch, helping SeaHaven Enterprise establish a strong digital presence. ●​ Set up and optimized brand accounts on Instagram, Facebook, and Twitter, designing a consistent visual and content style. ●​ Developed a content calendar aligned with the brand’s identity, incorporating customer testimonials, giveaways, and promotional offers. ●​ Monitored performance analytics to refine content and increase reach. CUSTOMER SUPPORT MANAGER SuccessFactors Migration (Nigeria) January 2023 - December 2024 ●​ Responded to direct messages across social media platforms, providing timely and accurate information about masterclass offerings. ●​ Supported sales operations by closing high-ticket sales of a $997 masterclass through clear, persuasive, and professional communication. ●​ Maintained organized records of customer interactions, inquiries, and transactions to ensure seamless follow-up and client onboarding. ●​ Handled client questions, concerns, and objections with care, ensuring a smooth experience from inquiry to enrollment. ●​ Managed scheduling, reminders, and documentation for masterclass sessions, supporting operational efficiency. EDUCATION HISTORY •​ Bachelor of Science in Business Administration || UNIVERSITY OF ABUJA, NIGERIA || January 2020 - December 2023 CERTIFICATIONS •​ Fundamentals of digital marketing || Google Digital Garage •​ Social Media Marketing || Ingressive4Good •​ Social Media Marketing || Coursera LANGUAGES English (Fluent)