Mary Ochekwu

MARY OCHEKWU DIGITAL MARKETING & AUTOMATION SPECIALIST Contact Me WHO I AM I’m a Digital Marketing & Automation Specialist with over 3 years of experience helping startups, coaches, and service-based brands grow their online presence, streamline their marketing workflows, and drive measurable results. With a background in sales, performance marketing, and workflow automation, I design systems that connect the dots between marketing strategy and execution—turning campaigns into seamless, data-driven funnels that convert. I specialize in digital advertising, funnel strategy, and marketing automation, helping brands move from manual processes to scalable, high-converting marketing operations. My approach combines creativity with performance, ensuring every effort supports both visibility and revenue growth. SERVICES I OFFER Marketing Systems Automation Email Marketing & Automation Funnel Strategy & Optimization Social Media Strategy & Content Execution Design and automate client acquisition and retention workflows using tools like GoHighLevel, Zapier, Make, and Airtable. Setup and management of Email marketing campaign. Includes lead magnet automation, and campaign tracking. Build and optimize sales funnels that convert, from lead magnet setups to upsell automations, email follow-ups, and checkout tracking. Develop data-backed content strategies, manage posting and engagement, and track performance to grow brand visibility and conversions. Paid Advertising Analytics & Reporting Automation Run high-performing ad campaigns with data-driven targeting, ad copywriting, creative testing, and performance reporting. Set up dashboards that automatically track leads, sales, and campaign KPIs, giving brands real-time visibility into performance. Website & Landing Page Setup High-Ticket Sales & Lead Nurturing Create responsive, conversion-optimized websites or landing pages integrated with CRM and automation systems for seamless tracking. Experience closing high-value offers through DM conversations, and follow-ups. TOOLS CRM & Workflow Automation Analytics & SEO Email Marketing Editing | Design | Content Management Content Management System Advertising EXPERIENCES TITLE: Restaurant Brand Landing & Conversion Funnel (GoHighLevel) Project Overview: Designed and built a conversion-focused restaurant website & funnel on GoHighLevel featuring a high-impact hero, menu modules, specials, chef showcase, reservation CTA, and email/SMS lead capture — optimized for desktop & mobile, ready to convert visitors to bookings and repeat customers. What I Delivered: Built a conversion-first restaurant landing page in GoHighLevel with modular menu & gallery blocks. Implemented form capture + appointment booking integrated with GHL Workflows (email & SMS confirmations). Created segmented tags & smart lists for promotional campaigns. Delivered Loom demo, setup guide, and editable template so client can self-manage content. TITLE: Automated Lead Management Workflow using Zapier, Google Sheets, and Notion Project Overview: I built a multi-step Zapier automation to streamline lead management for a study abroad brand. The workflow automatically collects new leads from Google Sheets, formats and categorizes the data, assigns each lead to a counselor based on their study level and budget, and finally updates a Notion database for easy tracking and collaboration. This automation was designed to reduce manual data entry, improve counselor assignment accuracy, and keep the CRM up to date in realtime. It also includes a smart filter system to prevent Zap loops by skipping already-contacted leads. Outcome Outcome A fully automated pipeline that saves hours of manual tracking and ensures every lead is properly categorized and assigned to the right counselor. Zapier, Google Sheets, Notion, Formatter by Zapier (Text & Numbers), Filter by Zapier, Path Logic. TITLE: GHL CRM & Pipeline Dashboard Setup for a Marketing Funnel TITLE: Email Marketing Campaign I built a custom CRM dashboard inside GoHighLevel to visualize the full customer journey, from new lead capture to closed opportunities. This dashboard acts as the control center for marketing and sales operations, giving real-time insights into pipeline performance, lead stages, and conversion metrics. TITLE: I designed and built the official website for Reloc8 Africa, a brand that helps students and professionals relocate abroad through scholarships, tuition-free school lists, and support services. The goal was to create a clean, easy-tonavigate platform that highlights their offerings, sells digital products, and converts visitors into leads and buyers. Results: As part of my email marketing responsibilities, I executed a targeted email campaign aimed at re-engaging subscribers and increasing website link clicks. 46.47% open rate (250 opens out of 538 delivered) 5.20% unique click-through rate (28 unique clicks) Low bounce rate: 0.74% (4 hard bounces) Unsubscribes: 1.30% (7 total) Zero spam complaints — 100% compliant and trusted TITLE: Study Abroad Ebook Sales Funnel Automation I built this complete marketing workflow on Systeme.io for Reloc8 Africa’s “Tuition-Free Study Abroad” ebook campaign. The goal was to capture leads, automate follow-ups, and guide prospects from awareness to consultation. The project Involved: Website Design & Setup for Reloc8 Africa TITLE: Sales (High-Ticket Offer) Worked in the sales department for a migration consulting coach, where I consistently closed high-ticket sales for a $997 masterclass designed to help clients relocate abroad through study pathways. My role involved warm lead engagement, follow-ups, objection handling, and guiding prospects from inquiry to purchase over a span of 19 months. Results: Landing Page Design: Crafted a conversion-focused landing page with persuasive copy, clean visuals, and a clear call-to-action to buy the ebook. Email Automation: Set up a triggered email sequence to deliver the ebook instantly and nurture leads with personalized follow-ups. CRM Integration: Connected lead forms to the built-in CRM for easy tracking and future remarketing. Closed an average of 10 sales per month over 19 months Generated an estimated $240,000 in total revenue Contributed to consistent monthly enrollment flow Strengthened customer trust and improved conversion timelines TITLE: Automated Marketing CRM & Campaign TITLE: Social Media Management Tracker (Airtable + Make + Gmail + Slack) I managed Instagram content for a personal development coach, focusing on educational and high-impact content. Within the second month of managing her account, I generated over 2.5 million views organically by creating scroll-stopping yet valuable posts that resonated with her audience. Results: 2,531,299 total views 461,500 accounts reached (+28.4%) 65.8% of views from followers, 34.2% from non-followers I built an automated CRM that captures new property leads, assigns them to agents, scores and schedules follow-ups, sends personalized emails, notifies the team on Slack, and logs campaign performance data in Google Sheets, all without manual input. Webhook captures leads from ad campaigns or forms. Leads automatically routed to the least-busy agent. Follow-up dates and lead scores generated via scripts. Automated “Hot Property” tagging based on total interest. Slack and Gmail notifications sent in real time. Campaigns dashboard updates dynamically with lead counts. Client Testimonials Let’s Work Together. Whether you're looking to grow your online presence, boost sales, or streamline your digital systems — I'm here to help. Let’s create something impactful. PHONE - EMAIL -