Mary Ochekwu

MARY OCHEKWU PERFORMANCE MARKETING & SOCIAL MEDIA MANAGER Contact Me WHO I AM I’m a Performance Marketing and Social Media Manager with over 3 years of experience helping startups, coaches, and servicebased brands grow their online presence and drive measurable results. With a background in sales, content creation, workflow automation, and web development, I craft marketing strategies that are not only engaging but also aligned with business goals. My work spans industries including tech, education, nigration, lifestyle, and digital products, delivering growth through strategic content, performance marketing, and customer-focused campaigns. I specialize in social media strategy, digital engagement, and sales funnel execution, turning followers into customers and content into conversions. My sales-driven mindset ensures every effort supports both visibility and revenue growth. SERVICES I OFFER Social Media Management Email Marketing & Automation Content Creation & Copywriting CRM & Workflow Automation Strategy, content calendar creation, caption writing, post scheduling, engagement, and performance tracking. Setup and management of Email marketing campaign. Includes lead magnet automation, and campaign tracking. Branded content for social media, blog articles, email campaigns, landing pages, and ads — tailored to your audience and voice. Custom Notion, Airtable, or Google Sheets setups for lead tracking, content planning, and client workflows. SEO Optimization Website & Landing Page Setup On-page SEO, blog/article SEO, keyword research, and Google Search Console setup to improve visibility and organic traffic. Responsive website or landing page design using WordPress, Wix, etc. High-Ticket Sales & Lead Nurturing Paid Advertising Experience closing high-value offers through DM conversations, and follow-ups. Creation and management of targeted ad. Includes ad copywriting, audience setup, A/B testing, budget optimization, and performance tracking. TOOLS Editing | Design | Content Management Analytics & SEO Email Marketing CRM & Workflow Automation Content Management System Advertising EXPERIENCE Industry: Migration Project Overview: Worked as a sales closer for a client offering a $197 relocation bootcamp. I handled warm leads from social media, nurtured them through personalized communication, addressed objections, and guided them to successful enrollment. Key Respondsibilities Results: Engaged directly with prospects via DMs and follow-ups Responded to questions and clarified program value Handled objections professionally and empathetically Tracked leads and follow-ups to avoid drop-offs Successfully closed 158 sales at $197 each. Generated $31,126 in revenue from March 23 to May 29 Helped the client maintain a steady enrollment flow during launch Industry: Tech Media As part of my email marketing responsibilities, I executed a targeted email campaign aimed at re-engaging subscribers and increasing website link clicks. Execution Details Project Title: Website Design & Setup for Results: Sent to 542 segmented subscribers Optimized subject lines, email copy, and CTAs Ensured deliverability best practices and minimal list fatigue Reloc8 Africa 46.47% open rate (250 opens out of 538 delivered) 5.20% unique click-through rate (28 unique clicks) Low bounce rate: 0.74% (4 hard bounces) Unsubscribes: 1.30% (7 total) Zero spam complaints — 100% compliant and trusted I designed and built the official website for Reloc8 Africa, a brand that helps students and professionals relocate abroad through scholarships, tuition-free school lists, and support services. The goal was to create a clean, easy-to-navigate platform that highlights their offerings, sells digital products, and converts visitors into leads and buyers. Key Features: Clear homepage showcasing core services Ebook landing page with integrated payment flow Simple, clean navigation and mobile responsiveness SEO-friendly structure for discoverability Blog section to boost organic search and provide value Project Title: Masterclass Sales (High-Ticket Offer) Project Overview: Migration Industry: Worked in the sales department for a migration consulting coach, where I consistently closed high-ticket sales for a $997 masterclass designed to help clients relocate abroad through study pathways. My role involved warm lead engagement, follow-ups, objection handling, and guiding prospects from inquiry to purchase over a span of 19 months. Execution Details Handled inbound leads via DMs and messaging apps Built trust and nurtured leads through personalized conversations Closed sales through professional, persuasive communication Maintained records of leads, conversions, and follow-ups Provided pre-sale support and client onboarding guidance Results: Closed an average of 10 sales per month over 19 months Generated an estimated $189,430 in total revenue Contributed to consistent monthly enrollment flow Strengthened customer trust and improved conversion timelines Industry: FinTech I managed Instagram content for a personal development coach, focusing on educational and highimpact content. Within the second month of managing her account, I generated over 2.5 million views organically by creating scroll-stopping yet valuable posts that resonated with her audience. Industry: Marketing Tech Managed TikTok content for a marketing tech company with the goal of increasing reach, and engagement. I crafted short-form content that was both relatable and niche-specific, helping position the brand as both informative and engaging on a fastgrowing platform. Strategy Highlight Created a mix of viral and educational posts tailored to her niche. Prioritized value-driven carousels and reels. Leveraged strong hooks, bold visuals, and CTA-driven captions. Maintained consistent posting and community engagement. Created niche-aligned TikTok videos that were educational and trendy. Used strong hooks, relatable insights, and platform-specific formats. Leveraged organic growth (0% paid ads). Posted consistently and tracked performance to identify top content types. Let’s Work Together. Whether you're looking to grow your online presence, boost sales, or streamline your digital systems — I'm here to help. Let’s create something impactful. - EMAIL - 2,531,299 total views 461,500 accounts reached (+28.4%) 65.8% of views from followers, 34.2% from non-followers Strategy Highlight Client Testimonials PHONE Results: Results: 82,000+ post views 1,169 profile views ( +58,350%) 3,984 likes 605 comments 331 shares 0% ad spend. ↑