MARY MBA-KALU
--in/marymbakalu
Imperial College London Master’s student with marketing and project coordination experience looking for part-time roles
EDUCATION
Imperial Business School
MSc in Strategic Marketing
Northeastern University
BS in Business Administration (GPA: 3.8/4)
Study Abroad: University of Dayton, China Institute – 2018/2019 Academic Year
London, UK | Sep 2025 – Aug 2026
Boston, USA | Aug 2018 – Dec 2022
MARKETING SKILLS AND TECHNICAL TOOLS
Campaign Analysis, Email Marketing, Copywriting, Project Coordination, Marketing Research, Customer Relationship Management
Excel (Advanced), SQL (Intermediate), Tableau (Beginner), Adobe Creative Cloud (InDesign, Photoshop, Premiere Rush) (Beginner),
Canva, Folloze (CRM Tool), Qualtrics, ClickUp, Trello
PROFESSIONAL EXPERIENCE
Daikin
Lagos, Nigeria | Jul 2023 – Jul 2025
Sales Coordinator
• Built and maintained relationships with potential and current clients through regular communication of the company’s products
via customer service phone calls and emails
• Coordinated 40+ projects, utilizing weekly project meetings and project management tools to ensure seamless project flow,
timely task completion, and improved project outcomes
• Liaised with sales and technical teams to improve cross-functional communication, ensuring efficient project execution with a
35% reduction in data reporting timelines
• Generated and managed 50+ financial documents weekly, including quotations, receipts, invoices, and petty cash transactions,
ensuring accuracy, efficiency, and compliance with financial regulations
Northeastern University
Boston, USA | Jan 2022 – Dec 2022
Marketing Copywriter
• Conducted interviews, wrote, and edited 4 dean profiles and 9 graduate student testimonials to increase brand visibility and
prospective student engagement
• Leveraged tailored questioning techniques to capture diverse perspectives, resulting in a 20% increase in audience engagement
ServiceNow
San Francisco, USA | Jun 2021 – Dec 2021
Account-Based Marketing Intern
• Developed customized and engaging landing pages to communicate ServiceNow’s product offerings to high-value accounts,
driving between $5 to $10 million in net new annual contract value
• Planned, designed, and launched email marketing campaigns to accelerate sales opportunities valued at $7 million
• Wrote sales and marketing copy for 2 videos and 15 email campaigns, translating technical messaging into engaging stories
Wayfair
Boston, USA | Jun 2020 – Dec 2020
B2B Marketing Acquisitions Intern
• Built an Excel dashboard that resulted in savings of over 400 work hours through automatic updates of Facebook ad costs
• Prepared creative briefs to aid the development of physical mailers distributed to 2 million+ monthly subscribers
• Boosted optimization for the annual “Way Day” sales through the creation of new keywords and ad copy
ACHIEVEMENTS
University Outreach Chair, Black Business Club
Boston, USA | Jan 2020 – Dec 2020
• Fostered collaboration with other campus organizations as a student liaison
• Organized bi-weekly club meetings and events, equipping students with resources to navigate professional business careers
Peer Mentor, Northeastern University Centre for Student Involvement
Boston, USA | Aug 2020 – Dec 2020
• Transitioned remote students to campus during the COVID-19 pandemic through in-class and weekly office hour engagement
CERTIFICATIONS
General Assembly, Online Certificate in Data Analytics
EXTRA-CURRICULAR & INTERESTS
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Volunteering: Arm the Child Foundation Grants and Mobilization Officer (July 2025 - Present)
Reading: Read 6 books in 2025 (Literary realism/Fantasy/Romance/Sci-Fi)
Writing: Published poetry on Medium and narrative non-fiction pieces on other platforms
Feb 2023 – May 2023
