Mary Joy M. Baguio

MARY JOY MENSIGOS BAGUIO 5 San Ponciano St. San Antonio Homes Brgy. Culiat, Quezon City, Metro Manila Mobile No: - Email Address:- SUMMARY OF QUALIFICATIONS: An organized and creative professional with proven marketing skills and a desire to learn more. Ability to work under pressure, adapt to change and deal with difficult situations. Multitasking ability and a collaborative team player. HIGHLIGHTS: Social Media Marketing Basic Graphic Design (Adobe Photoshop and Canva) Content Development Events Exceptional computer knowledge particularly in Microsoft Applications Sponsorships and Tie-ups Ads and Promotions Retail Website and E-commerce WORK EXPERIENCE: KEYWEST INTERNATIONALE SALES CORP. February 2022 – May 2023 Marketing Manager OVERALL: Responsible for marketing ideas, overall strategic lead for Keywest Internationale Sales Corp. Oversee the performance of the Marketing Department. Administers consistent open communication with the President, Sales, and Marketing Team. Prepare marketing strategy and write action plans to attain specific objectives. Research Potential Leads and Clients. Handles clients who visit the showroom. Prepares and creates product quotations. Represent the marketing team to cross-functional groups including the management, sales, or customer support. SOCIAL MEDIA, E-COMMERCE, AND WEBSITE: Social Media Posting across all brands and platforms. Creates engaging contents for all Social Media Platforms. Facebook Ads. In charge of overall Social Media Strategies of the brands. Email Marketing via Mailchimp. Preparing customer orders across all platforms. Creates promotions for online platforms. Celebrity and Influencer Profiling. Oversee and approve marketing materials such as social media postings, website banners, and print copies. RETAIL SALES AND MARKETING: Deploying successful Marketing campaigns from ideation to execution. Oversee and approve marketing materials such as flyers, posters, and sintra board. Ensures a good partnership with major retail stores such as SM Department Store, Rustans Corporation, S&R, True Value, Robinsons Department Store, Wilcon, Toy Kingdom, Metro Gaisano, and many more. In-charge of presenting product details to possible new retail partners. Responsible for ensuring all marketing activities and strategies are well executed in more than 100+ stores. Weekly store visit. Train and conduct product presentations for newly hired employees for various position throughout the store and office. EVENTS: Monitors and ensures the participation of the company on all retail events. Handles events from planning to execution Create inventory report based on the participated events Create a post event evaluation. KEYWEST INTERNATIONALE SALES CORP. February 2019 – October 2021 Sales and Marketing Executive SOCIAL MEDIA AND WORDPRESS WEBSITE Handles all social media platforms and websites of the brand: Crane Philippines. Prepare, create, and share engaging content for Online platforms and websites. Facebook Ads Social Media Strategies Email Marketing via Mailchimp Inserting product descriptions, images, and other details in the Website. Maintained strong social media presence across Facebook, Instagram and Website. Preparing customer orders from Woocommerce Wordpress. Engage with users and strengthen customer relationships. Secure new social media influencer partnerships. Ads and Promos for online platforms Created basic graphic design layouts to be posted online. Celebrity and Influencer Profiling Works with Graphic designers for quality layout designs. Lead the team with all Marketing planning and execution for the first Facebook Live event and guested the International Director of Sales and Marketing of the brand during the live. KEY ACHIEVEMENT Increased online sales by 1,061% in the year 2020. Increased likes and followers by 35.5% from 2019 to 2021. Increased Instagram followers by 47.5% from 2019 to 2021. Increased 45.45% sale of a 1 product from 2020 to the 2nd quarter of 2021 by ex-deal partnership with the right celebrity. RETAIL SALES AND MARKETING: Responsible for ensuring all Marketing activities and strategies are well executed in more than 100+ stores. Market Research about target stores and competitors. Ensuring a good partnership with major Retail stores such as SM Department Store, Rustan’s Corporation, S&R, True Value, Robinsons Department Store, Wilcon, and many more. Coordination regarding store product branding and store promotions. Conducting a product presentation for a new Retail store. Store visit. Trained and conducted product presentations for newly hired employees for various positions throughout the store and office. Preparing and creating product quotations. KEY ACHIEVEMENT Increased overall sales by 123.82% in the year 2019. EVENTS: Handles events from planning to executing. Present onsite to ensure preparations are in order. Preparing all documents and materials needed for the event. Conducting post-event evaluations. Responsible for the event sales and inventory report. Customer database Provide all Marketing efforts to support the event. Coordinating with Sales Coordinators and Promodisers regarding event promotions and strategies, and ensuring they were trained and highly equipped with our products. KEY ACHIEVEMENT Increased 2020 event sale by 113.20% from 2019. AMOR FOOD PRODUCTS INC. June 2016 – February 2018 Marketing Assistant SOCIAL MEDIA AND IN-STORE Creating content for social media pages. Helps in preparation of Events. Assisting the Marketing Supervisor with Marketing Activities Coordinating with suppliers for the production of Marketing materials Analyzing questionnaires and other forms of feedback Writing reports and similar documents. Creating reports for monthly meeting with the CEO and Operations team Creating contents for all Marketing Collaterals and social media posting Liaise with Graphic designers Assisting promotional activities Updates competitor database and sales report Create promos for the brand Support the team in organizing various projects Handles Sponsorships and Tie-up proposals. Handles Marketing preparation for Store opening. Process of DTI Permit for all types of promotions and discounts INTERNSHIP (500 HOURS) MARKETLINK WEB SOLUTION Digital Marketing (November 2015 – March 2016) Job Summary:  Did all types of Internet Marketing Task such as (Ads Posting, Facebook Marketing, Blogging, and Article Writing).  Client Meeting  Office Assistant Secretary SPECIALIZED TRAINING AND SEMINAR: December 12, 2012 “NEJMA turns into G.E.M.S (Glowing Experiences in Marketing Success)” New Era University October 2013 SAP Business One New Era University No. 9 Central Avenue New Era, Quezon City February 24, 2014 “CAMP 9: Conference theme: Promoting Excellence in Marketing Education: Battle of Pen, Paper, and Personalities” SMX Convention Center, Mall of Asia, Pasay City. February 11, 2016 “Fall In and Fall Out of Love with Brands” SM City Sta. Mesa, Cinema 9 March 07, 2016 “3D of Marketing: DISCOVERING THE DYNAMIC WORLD OF DIGITAL MARKETING New Era University Hall, New Era University EDUCATION BSBA Major in Marketing Management New Era University,- No. 9 Central Ave, New Era, Quezon City PERSONAL INFORMATION: Birthday : May 06, 1996 Birthplace : Binalonan, Pangasinan Civil Status : Single Nationality : Filipino Religion : Iglesia Ni Cristo REFERENCES: Russel Jay Vitriolo- Senior Software Engineer Ideyatech Inc. Dennis Sison- Senior Graphic Designer Manulife