Mary Joy M. Baguio

MEET MJ My name is Mary Joy Baguio, and I’m a Marketing Management graduate from New Era University. With a passion for marketing strategies, consumer behavior, and brand development, I am confident in my ability to drive meaningful results and help your company reach new heights. I'm always looking for opportunities to make a change. The DIGITAL and TRADITIONAL way. WORK EXPERIENCE Experienced Marketing Professional with a background in both online and offline works, specializing in social media marketing, content creation, facebook ads, basic graphic design, events, promotions, sales, and retail partnerships. I am fortunate to have worked with these companies: COMPANY PROFILE KEYWEST INTERNATIONALE SALES CORPORATION is the leading and most trusted distributor in the field of toys, educational products, health, and wellness, established in the Philippines since 2006. Partnered with various prominent international brands such as Crane USA, John’s Blend, Canal Toys, Motion Sand, Taf Toys, S&Li, Boby, Ryan’s World, Casdon, Crackin' Eggs, Boxy Girls, Zimpli Kids, Mushabelly, and many more. The company provides safe and high-quality products with creative designs that would help to enhance children’s creativity and development. TABLE OF CONTENT: 1. Social Media Marketing KEYWEST PHILIPPINES Promote product on social media (Crane Philippines). Responsible for all the captions, content planning, scheduling and boosting the poster. Interacting and dealing with customer inquiries. Developing new social media strategies and campaigns. Basic Graphic Design (Adobe Photoshop & Canva). 2. Events & Corporate Social Responsibility Handles event from planning to execution. Present onsite to ensure preparations are in order. Preparing all documents and materials needed for the event. Conducting post-event evaluations. Responsible for the event sales and inventory report. Customer database. Provide all Marketing efforts to support the event. 3. Tie Up & Partnership Celebrity Profiling. Liaison between the company and the celebrity for possible partnership. You can’t always control what’s in the air you breathe, but you can control how clean it is. Crane’s advanced air purifiers offer you the opportunity to experience total breathing comfort which are designed to combat odors, removes dust, and eliminate airborne viruses. Dry air is bad for your health and can make your ears, nose, and throat itchy. Stop suffering from dry air. Buy a Crane humidifier today. Air quality has been a major concern today. Take back your right to breathe clean air with Crane Air Purifier Bladeless Fan. We're giving up to 20% discount until October 15, 2021! We care about your health and the quality of the air you breathe. That's why we designed this Desktop Air Purifier to be one of the best purifiers for small rooms. During the cold period, pets can experience certain diseases due to less moisture and low humidity. This type of weather causes dryness and itchiness to their skin. Crane's Adorable Humidifier helps your pets to relieve the dryness in their airways and it can help them to stay healthy. Feeling under the weather? Find your flu-fighting game with Crane's 2-in-1 Warm Mist Humidifier and Personal Steam Inhaler. It’s perfect for any age and this is the ultimate musthave especially during this season. If you’re looking for a highquality humidifier but don’t want to get ripped off, then you need one from us. We have some of the best humidifiers in town, and we offer FREE shipping around Metro Manila. When you have a cough 🤧 nothing feels better than knowing you have this in your bag. Grab our 2-in-1 Rechargeable Warm Steam and Cool Mist Inhaler/Nebulizer for only P5,999.75. Most of us take our breathing for granted, but when we walk into a humid house, we're reminded that the air could be better. With Crane, you can breathe in style. Have you had a chance to try the Crane True Hepa Smart Air Purifier? It's purrfect for pet parents. Keeping any house smelling and feeling fresh even with pets! Elevate your Crane experience by using our Aromatherapy liquids! It adds an enticing scent to your humidified air. Each bottle contains 8 ounces of liquid which can be used in any of Crane's humidifiers by adding directly to the water. Our top fill humidifier is so easy to use, even kids can do it! Just pour water from the top with any pitcher. INFOGRAPHIC AD Taal Volcano in the province of Batangas is now under Alert Level 3. Phreatomagmatic activity continues to occur from the Taal Main Crater over the last few days. Communities around and surrounding areas are advised to remain vigilant, take precautionary measures against possible airborne ash and vog and calmly prepare for possible evacuation should unrest intensify. Here's what harm can Volcanic Ash do and how can you protect yourself from those Air Pollutants. INFOGRAPHIC AD Employees are the greatest assets of each company. Not only they need to keep motivated but also healthy, especially during this pandemic. To prevent and control the spread of COVID-19, the Labor Department has issued new guidelines on the proper ventilation of workplace and public transportation. The order states that for air-conditioned spaces and heating, ventilation, and air-conditioning (HVAC) systems, the outdoor air supply should conform to the recommended breathing zone ventilation rates for air dilution and comfort control. Installing a Crane humidifier and air purifier in the office may help reduce the risk of exposure to potentially viruscontaminated air, and improve the well-being of each employee. Check out our list of Crane Humidifiers and Air Purifiers that may help you follow the Government Issued Guidelines in air-conditioned rooms. INFOGRAPHIC AD We all know that the Delta Variant is a new mutation of the COVID-19 virus. But do you know what to look for? Let's find out and continue to take precautions by following these guidelines. EVENTS CRANE PHILIPPINES FIRST FACEBOOK LIVE Lead the team with all the Marketing planning and execution of the first Facebook Live event. Invited our International Director of Sales and Marketing from US to talk about the importance of Crane humidifiers and air purifiers. LINK: https://www.facebook.com/watch/live/? v=-&ref=watch_permalink GRAND BABY FAIR EVENT Joining of the yearly Grand Baby Fair Event held either in SMX Convention Center or Mega Mall. It is the biggest and the grandest sale event of Baby Company that offers massive discounts for parents. A jam-packed event that gives us a yearly increase in sales up to 113%. BRAND ACTIVATION Ryan's World Mascot Tour This campaign aimed to promote the popular children's brand, Ryan's World, by organizing a series of engaging and interactive Mascot Tour featuring the brand's beloved character - Red Titan. The primary objectives of the Ryan's World Mascot Tour brand activation campaign were as follows: a) Increase brand awareness: To enhance the visibility and recognition of Ryan's World among target audiences. b) Engage with the target audience: To provide an interactive and memorable experience for children and their families. c) Drive product sales: To generate interest and stimulate the purchase of Ryan's World merchandise. FREEPLAY EVENTS We have coordinated with our Retail partners and created a special space in the store designed exclusively for kids to immerse themselves in the world of our products. They will have the chance to explore, interact, and let their imaginations run wild as they try out our latest toys. EVENT DISPLAY HIGHLIGHT We have partnered with Baby Company to install our humidifiers and air purifiers at the playground and breastfeeding area during their Grand Baby Fair Event. This is to make sure that the air they breathe is clean and healthy. These units were positioned in different areas of the GBF event such as Breastfeeding rooms and Kids Play Area for effective sanitation and for having cleaner and healthier air. RETAIL DISPLAY HIGHLIGHT We have set up a Demo table and Demo units where we can showcase the exceptional features of our latest innovation. Our knowledgeable staff will be on hand to demonstrate the features and benefits of our products. They will be more than happy to answer any questions the customers have, ensuring that they have all the information they need to make informed decisions. As a special treat during the event, we have offered exclusive discounts and promotions available during the demo. RETAIL DISPLAY HIGHLIGHT Our dedicated display showcases a wide range of humidifiers and air purifiers, specifically curated to address the challenges posed by the summer season. With their sleek designs and advanced technologies, these devices not only enhance your comfort but also promote a healthier living space. SOCIAL CORPORATE RESPONSIBILITY As part of our mission to help combat the widespread of COVID-19 and to educate our people about the benefits of Crane humidifiers and air purifiers, we have provided Philippine General Hospital and Dr. Jose Fabella Hospital actual demo units to operate in their hospital. These units were positioned in different areas of the hospital for effective sanitation and for helping our Frontline Healthcare Workers fight this virus. SOME MARKETING INITIATIVES INFOGRAPHIC ANIMATION VIDEO With the increasing concern on dryness and humidity which can cause skin and respiratory concern, only one solution can address it. We've created an animation video about the benefits of using a Crane humidifier and shared it on all Crane social media platforms. The objective is to help educate our customers to understand the importance of having a Crane humidifier as an integral part of their homes. LINK: https://www.facebook.com/cranephilippines/videos/-/ HOSTED A FACEBOOK LIVE We hosted a Facebook live where we discussed the benefits of Crane products, and shared Celebrity Mom Gwen Zamora's experience using Crane Philippines 2-in-1 Air Purifier Bladeless Fan. LINK: https://www.facebook.com/watch/v=- DISPLAY RACK AND MODULE The team created modules and other marketing collateral to improve visibility of the product in the retail stores. ADVANTAGES: Eye-catching and very appealing. Brand recognition. Increase Brand Exposure. Help to boost sales. DISPLAY RACK AND MODULE The team created modules and other marketing collateral to improve visibility of the product in the retail stores. ADVANTAGES: Eye-catching and very appealing. Brand recognition. Increase Brand Exposure. Help to boost sales. BASIC GRAPHIC DESIGN Using Adobe PhotoShop and Canva. CELEBRITY TIE UP AND PARTNERSHIP Look, coordinate, and partnered with famous Celebrity Moms as one of the Marketing Initiative to promote the brand and give awareness to people regarding its features and benefits. By partnering with celebrities, we've gained additional likes and followers on our Social Media and increased product sales. Amor is a bakeshop that provides a lovely, warm place for customers to stay and to have a cup of coffee or tea while eating delicious desserts. TABLE OF CONTENT: AMOR FOOD PRODUCTS INC. 1. Social Media Marketing Promote product on social media. Responsible for all the captions, content planning, scheduling and boosting the poster. Interacting and dealing with customer inquiries. Developing new social media strategies and campaigns. 2. Events & Corporate Social Responsibility Handles event from planning to execution. Present onsite to ensure preparations are in order. Preparing all documents and materials needed for the event. Conducting post-event evaluations. Responsible for the event sales and inventory report. Customer database. Provide all Marketing efforts to support the event. 3. Tie Up & Partnership Celebrity Profiling. Liaison between the company and the celebrity for possible partnership. SOCIAL MEDIA MARKETING Was in charge of all Social Media content creation from planning to execution. Caption Poster Content Post Scheduling FB Ads Boosting EVENTS STORE OPENING Was in charge of all Marketing activities, efforts, collateral, and promotions from planning to execution. THE BEAUTY OF FUJIAN At the concluded photo-painting calligraphy exhibit on “The Beauty of Fujian”, Amor Bakery became one of the proud partners featuring Amor's treasured cakes and pastries such as the Black Forest and Swirl Rose with refreshing teas that complement and capped the said event. DESIGN YOUR OWN CAKE As we want to make Valentine's season fun and colorful, we've come up with the AMOR design your own cake caravan wherein customers can participate and take home their cake. CORPORATE SOCIAL RESPONSIBILITY As one of our efforts to help others, we've partnered with some Hospitals to provide healthy pieces of bread for the patients. TIE UP AND SPONSORSHIP AMOR BAKERY became one of the ex-deal sponsors of the Singing competition Tawag ng Tanghalan sa Showtime. Wherein Amor Bakery provided a birthday cake for Ms. Kyla and Mitoy’s birthday. In exchange, ABS CBN provided a media mileage for AMOR BAKERY through Sponsors VTR (an audio and video exposure showing the logo of the brand. NOW IS THE TIME TO MAKE A CHANGE. MARY JOY BAGUIO |-|-