Mary Johnson

Mary R. Johnson Fayetteville, NC 28314-- Seeking a creative position or content strategy role with a mission-driven organization where I can leverage my entrepreneurial experience, digital media skills, and results-oriented mindset to expand reach, drive new revenue streams, and make a meaningful impact. Passionate about creating accessible, purpose-led solutions that improve lives, build community, and empower underserved or niche audiences. B.S. in Psychology/Addiction Recovery Liberty University B.S. in Psychology Graduated in 2013 Work Experience Blogger / Content Creator​ Traveling Savvy Seniors — North Carolina (Remote)​ September 2024 – Present Overview​ Founder and operator of TravelingSavvySeniors.com, a niche blog and multimedia platform dedicated to empowering senior and accessible travelers. Created, branded, and scaled the platform independently, developing engaging travel and wellness content, digital products, and affiliate marketing strategies to attract a senior audience. Built and maintained the blog, social media, and video content operations from the ground up. Key Responsibilities ●​ Content Creation: Write and publish weekly SEO-optimized blog articles focused on senior travel safety, solo travel, accessibility, and global destinations.​ ●​ eBook & Digital Product Development: Currently authoring a downloadable travel eBook for monetization via Gumroad.​ ●​ Affiliate Marketing & Monetization Strategy: Researched and integrated relevant affiliate programs for senior-focused travel gear, insurance, and digital services. Designed call-to-action frameworks to increase conversions.​ ●​ Multimedia Marketing: Produce short-form video content for Facebook, Instagram, TikTok, and YouTube. Utilize Canva and CapCut video editing tools for quick publishing and branding.​ ●​ Email Marketing: Developed lead magnets and scheduled regular email newsletters using Mailchimp.​ ●​ 🌐 Website Management: Managed WordPress blog including SEO plugins, theme customization, and analytics. Implemented Google Analytics and social tracking tools to monitor growth.​ 1 ●​ ●​ 📊 Audience Engagement & Strategy: Growing Facebook and Instagram pages through organic outreach and consistent posting.​ 🔍 Market Research: Monitored travel trends and challenges specific to senior citizens and solo travelers. Tailored blog topics to match seasonal interest and high-search queries.​ Tools & Platforms Used ●​ WordPress, MailChimp, Canva, CapCut, YouTube Studio ●​ Facebook Business Suite, Instagram, Google Analytics, Google Docs ●​ Amazon Affiliates and Travelpayouts​ Core Skills ●​ SEO Content Writing ●​ Digital Product Design ●​ Affiliate Marketing ●​ Social Media Strategy ●​ Audience Growth & Retention ●​ Senior & Accessible Travel Expertise ●​ Brand Development ●​ Video Creation ●​ Remote Project Management Director of Operations - Real Estate Wholesale Big and Small Properties - Spring Lake, NC September 2019 to Present Responsibilities: Oversee day-to-day operations of real estate sales and marketing. Managed a team of 2-6 staff members, including telemarketers, an administrator, and sales personnel. Created marketing material and email campaigns. Negotiated property sales terms with buyers and sellers. Inspected properties in various locations to negotiate sale price. Prepared contracts for sale and purchase. Communicated with attorneys & contractors relating to property sales. Homeless Shelter Manager Community Assistance Network - Baltimore, MD October 2013 to August 2019 Responsibilities: Oversaw the daily operation of a 90-day shelter, including a team of 28 staff members, numerous volunteers, and a resident population of 250 homeless individuals. Participated in the evaluation of residents, working closely with case managers to ensure compliance with individual plans and goals of individuals dealing with substance abuse, domestic violence, mental illness, and trauma. Hire, train, supervise, and evaluate support staff and establish work schedules for all full-time, part-time time and PRN employees. Assess staffing needs and planned and coordinated appropriate training. Assisted the Director of Homeless and Housing Services in planning, administering, and controlling the shelter operating budget. Developed and managed appropriate reporting mechanisms to maintain financial records. Prepared reports and statistical documents in accordance with local, state, and federal mandates. Provided oversight to the Kitchen Manager and kitchen staff in planning, purchasing, and preparing resident meals in compliance with the State of Maryland regulations. Maintained and established communications with community partners and volunteers. Worked with Building management to report and resolve building maintenance issues. Developed and updated the Shelter Resident Guide and chore list; oversaw the compliance of shelter residents. Provided conflict resolution services for both staff and residents. Managed shelter office and prepared general correspondence as needed. Participated in community relations and fundraising activities. Handled other duties as assigned. 2 Case Manager-Intern Georgetown Ministry Center - Washington, DC May 2013 to August 2013 Responsibilities: Assisted staff with case management of homeless men and women. Led a weekly counseling group of men and women to help them transition from homelessness to more stable living. Recruited, initiated, and led a smoking cessation program for those wanting to quit smoking. Initiated a weekly women's support group. Director of Outreach - Volunteer Preparing The Way Outreach Ministries - Newark, NJ April 2006 to December 2009 Responsibilities: Worked specifically with homeless/substance abuse/mentally challenged communities as a Case Manager/Counselor and later as Director of Outreach. That included screening and providing services such as: substance abuse or mental health treatment referrals, counseling individuals and groups, and providing other case management services. I also organized and managed a community soup kitchen, the outreach budget, volunteer staff, and supplies from supporting churches, organizations, and individuals. Skills ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Microsoft Office - 10+ Years Ms Office - 10+ Years Organizational Skills - 10+ Years Team Player - 10+ Years Time Management - 10+ Years Addiction Counseling - 10+ Years Crisis Intervention - 10+ Years Individual / Group Counseling - 10+ Years Intake Experience - 10+ Years Administrative Experience - 10+ Years Management - 10+ Years Supervising Experience - 10+ Years Leadership - 10+ Years Volunteer Work – 5+ Seo Content Writing Digital Product Design Affiliate Marketing Social Media Strategy Audience Growth & Retention Senior & Accessible Travel Expertise Brand Development Video Creation Remote Project Management 3