Mary Juodaitis--
EXPERIENCE
Summary: I am a Post University graduate with a Bachelor's Degree in Digital Marketing, specializing in email marketing
and digital design. With over ten years of experience, including my current role as an Email Marketing Operations
Coordinator at Likewise, I excel in creating and managing impactful email campaigns. My skills include designing and coding
email templates with HTML and CSS, optimizing campaign performance through data analysis, and automating workflows. I
effectively collaborate with teams to develop targeted strategies and drive engagement, leveraging my design and technical
expertise to enhance digital communication.
Likewise October 2022 – Present
Email Marketing Operations Coordinator
Likewise is an all-in-one entertainment hub that optimizes streaming, reading, and podcast experiences, providing
personalized recommendations for TV, movies, books, and podcasts based on users' unique interests and tastes.
As an Email Marketing Operations Coordinator, I play a crucial role in designing, implementing, and optimizing
email marketing strategies to drive engagement and support company goals. Additionally, I manage and schedule
social media platforms, contributing to a cohesive digital presence. My responsibilities encompass the creation and
management of visually appealing, functional email templates and modular designs, tailored to meet campaign
objectives and ensure cross-platform compatibility.
In this role, I demonstrate a strong aptitude for digital design, a collaborative approach to teamwork, and a
commitment to optimizing email marketing effectiveness through data-driven insights and creative solutions.
Responsibilities:
Design and Development: Create and customize HTML and CSS email templates and modular designs, enhancing
visual appeal and ensuring consistent branding across all email communications.
Campaign Management: Collaborate with marketing and content teams to define campaign goals, audience
segments, and messaging, contributing to the development of targeted email marketing strategies.
Performance Analysis: Monitor and analyze key email performance metrics, including open rates, click-through
rates, and conversion rates, to inform and refine future campaigns.
Optimization and Testing: Execute A/B testing strategies to assess and optimize email content and design, driving
higher engagement and conversion rates.
Automation Management: Manage and optimize email marketing automation workflows, including segmentation,
scheduling, and personalized content delivery, to streamline operations and enhance efficiency.
Social Media Management: Schedule and manage social media platforms, aligning content with marketing
strategies to enhance brand visibility and engagement.
Collaboration: Work closely with cross-functional teams to ensure alignment of email campaigns with overall
marketing strategies and business objectives.
Technical Troubleshooting: Address and resolve any technical issues related to email deliverability, rendering, and
functionality, ensuring a seamless user experience.
Kidder Mathews February 2022 – July 2022
Marketing Assistant
Kidder Mathews is one of the largest privately owned commercial real estate companies on the West Coast.
This agency specializes in the sale of industrial, retail, medical and automotive properties.
An Administrative Marketing Assistant works as part of a team supporting the firm's commercial real estate brokers
with their daily administrative needs, graphics work, property marketing, maps and aerial imagery, as well as
neighborhood research. The Administrative Marketing Assistant supports all divisions as receptionist for the office
and is the first impression of the company, so should set a professional tone at the front desk reception area both on
the phone and in person. Mapping and demographic software applications are utilized daily to run reports and
create customer maps, aerials and marketing presentations. Marketing Assistants must also use Adobe Creative
Cloud consistently while customizing InDesign templates to produce and assemble marketing presentations,
proposals, property flyers, e-mail flyers, newsletters, postcards, etc.
Photoshop and Adobe Illustrator are also essential to edit and enhance property photographs, floor plans, and other
images.
Responsibilities:
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Demonstrate an aptitude for digital design and marketing aesthetics
Collaborate creatively with managers and remote team members
Daily implementation of graphic design and marketing formatting projects that utilize Adobe Creative Cloud
Provide high level customer service and an overall can do, service-oriented attitude
Route calls and greet visitors, receive and distribute mail and deliveries; prepare outgoing mail
Prepare informational packages and maps for property tours
Provide administrative support for legal documents, proposals, invoices and executive summaries
Operate and troubleshoot office equipment like fax machine, postage meter, etc.
Perform research, special projects, record keeping, and other miscellaneous duties as needed for the office
Demonstrated high level of initiative and strong troubleshooting skills
Raw Food Central May 2017 – December 2019
Operations Coordinator
Raw Food Central is a small organic snack manufacturer located in central Connecticut. The company produces
dehydrated plant-based snacks such as kale chips and grain free crackers.
An Operations Coordinator is responsible for RFC’s day-to-day office operations such as organizing, coordinating
and applying office operations and procedures to ensure organizational effectiveness and efficiency. This includes
maintaining office services and task monitoring, supervising each staff-member's work and maintaining office
records.
Management of the production team ensures that all standards of quality are met within the packaging procedures.
Administration of a team ranging from three to ten employees is essential during this process.
In addition to management, the duties of the Operations Coordinator include the development of Marketing
Campaigns using Adobe Creative Cloud, Mailchimp, and Wordpress. Creating tutorial videos for company websites
and email marketing campaigns. Designing RFC’s online internal document & intranet management system using
web development software. Creating content, taglines and digital art for company mailer campaigns. Update, design
and administer digital proposals and presentations for potential and current clients who are interested in additional
products or services.
Marketing within Raw Food Central also includes creating aesthetically pleasing designs for packaging, labels,
websites, and merchandise. Research of wholesale prices of various goods for private label quoting. As well as
creating leads for the sales team via market research.
Responsibilities:
• Assist CEO in accurate bookkeeping within RFC’s monthly accounts payable, accounts receivable and expenses
• Maintain accurate and efficient customer records
• Project Management - Manage company meeting's timetable and calendar
• Keep accurate record of Project Management goals, timelines, KPIs and incentives
• Follow seamless, efficient and professional business management standards and practices
• Administer Team Building activities, Business Etiquette workshops and Professional Development training
• Assist in development of Product Training Manual
• Provide Training to entry-level team members
• Design & development of RFC’s internal document & intranet management system
SKILLS
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Strategic Digital Marketing
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Email Strategy
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Marketing Campaigns
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Competitive Analysis
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Communication
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Market Segmentation
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Templates
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Data Privacy
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Strategic Digital Marketing
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Data Collection/Marketing Research
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Data Analytics
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Social Media Planning
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Web Design and Development
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Intranet Development
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Project Management
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Product Design and R&D
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Graphic Design and Fine Arts
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Microsoft Office, Microsoft Excel, DocStar, Mixpanel, Braze, Litmus, Canva, Mailchimp, Wordpress & Adobe CS
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Experienced with Infor Visual, E2, Figma, UPS World Ship, Fedex StarShip and Microsoft Dynamics GP
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Strong leadership capabilities demonstrated within management roles
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Over 10 years of Customer Service and Administrative experience
EDUCATION
June 2017 – June 2021
Digital Marketing
Post University Online
Bachelor of Science
September 2009 – May 2012
Digital Arts Technology
(Graphic Design and Animation)
Naugatuck Valley Community College
Associate of Science
August 2005 – June 2009
Fine Arts and General Studies
Waterbury Arts Magnet High School
High School Diploma
REFERENCES
Donna Huang: Product Marketing Manager Samsung
Phone:- Email:-
Dr. Amy Danley: Marketing Instructor Post University
Phone:- Email:-Dr. Anita Goerig: Marketing Instructor Post University
Phone:- Email:-Robert Izquierdo: Lead Sales Supervisor Raw Food Central
Phone:- Email:-
