Mary Grace Villasante

MARY GRACE VILLASANTE-| - | Lupon Davao Oriental, Philippines SUMMARY WORK EXPERIENCE Recent graduate of a Facebook Ads Masterclass with proven experience in increasing engagement and ROI through data-driven ad campaigns. Successfully managed a campaign that achieved a 36.59% increase in ROAS and a 6.99% reduction in cost per result. Skilled in audience targeting, campaign optimization, and performance analysis, with a strong ability to drive results and improve ad effectiveness. Freelance Facebook Ads Specialist Jul 2024 - Present Self-Employed Ran a successful Facebook Ads campaign, achieving a 36.59% increase in ROAS and a 6.99% reduction in cost per result. Optimized ad sets, maintaining high conversion values with strategic budget management. Conducted A/B testing to identify top-performing creatives and audience segments, enhancing overall campaign effectiveness. E-commerce VA Aug 2022 - Jun 2024 Onestep Automation Managed product sourcing, listing items, handling orders, and providing customer service for Facebook Marketplace. Generated a monthly net profit ranging from $2,000 to $3,000 for clients. Successfully listed and optimized over 100 products, increasing visibility and sales by 20%. Streamlined order processing, reducing fulfillment time by 15%. Enhanced customer satisfaction, maintaining a 95% positive feedback rating. EDUCATION Bachelor of Business Administration Jan 2007 - Feb 2010 Holy Cross of Davao College Bachelor of Arts in English KEY SKILLS Facebook Ads Management Audience Targeting Campaign Optimization Performance Analysis Budget Management A/B Testing Data-Driven Decision Making Basic Graphic Designing Basic Video Editing Problem solving. Customer service. Attention to details. Organizational and time management skills