MARY DORN
GRAPHIC DESIGNER | CONTENT MANAGER
INTRODUCTION
The best part about my work is making your business look good. I
believe great design and a strong brand image are vital to improving
your bottom line. As a highly intuitive and flexible designer, I have the
ability to interpret your vision into a concept that speaks effectively to
your audience. As a content manager, I am able to further your brand
by layering website and social media messaging. I have extensive
experience in providing planning that includes content creation,
scheduling, messaging, and everything else you might need to make
your brand more memorable!
EXPERIENCE
WORLD CLASS AUTOMOTIVE GROUP • LIGHT UP TO LIVE
• CREATIVE MARKETING DESIGNER
2018 – 2020
Responsible for brand imaging and design of creative content (digital,
print and event) for multiple companies under Reed Family Enterprises.
Lead marketing designer for InLight Medical, creating all tiers of
company materials, from manuals and guides to print and digital
marketing materials. Also served as the primary creative marketing
designer for Light Up To Live, a non-profit foundation benefiting
veterans.
Managed all graphics, website creative content, blogs, social media
content planning, and scheduling. I played a significant role in furthering
the brand’s messaging and mission, resulting in increased awareness
and fundraising opportunities. Enterprise projects included: large-scale
non-profit and business event materials and signage, new business
construction signage, specialty murals, and custom artwork. Ongoing
daily content creation and support for multiple sites and social media
accounts across entire corporate dealer group.
FICS • MARKETING COORDINATOR-GRAPHICAL CONTENT
2015 – 2018
Responsible for brand image and design of all creative content for
marketing campaigns. Led website redesign and graphics/content
management. Orchestrated entire re-branding and imaging, as well
as created materials to communicate a fresh voice through polished
marketing materials, ad email campaigns and trade show marketing.
This new image led to an enhanced brand awareness and increased
sales for the company’s products and services.
SKILLS
ADOBE INDESIGN
10/10
EMAIL MARKETING
10/10
ADOBE ILLUSTRATOR
10/10
WEBSITES/WORDPRESS
9/10
ADOBE PHOTOSHOP
10/10
ADOBE DREAMWEAVER
7/10
SOCIAL MEDIA CREATION SOCIAL MEDIA MANAGEMENT
10/10
10/10
EDUCATION
DALLAS BAPTIST UNIVERSITY, B.A. COMMUNICATIONS
Emphasis in graphic design, Minor in Music
VOLUNTEER WORK
DALLAS SYMPHONY CHORUS • MEMBER & MARKETING CHAIR
2011 - 2018
Worked closely with the chorus director and elected leadership to create
and manage successful audition campaigns via MailChimp and design
and produce promotional print materials. Generated the concept for
website redesign, and managed social media to attract new members
and increase size by 20%.
MENTAL TRAINING, INC. • MARKETING CONSULTANT-
Created design content for MailChimp email campaigns that resulted in
increased client engagement and brand awareness for new prospects.
MCKOOL SMITH, P.C. • ACCOUNTING ASSISTANT
2009 – 2014
Provided marketing & client support for business director and
controller to provide analytics and assisted with client intake and
business development, including preparing client presentations for
CFO. Designed and managed firm trial calendar.
SEPTIEN ENTERTAINMENT • GRAPHIC DESIGNER
2006 – 2008
Worked with the president & founder to help the company expand their
reach and advertise for new events. Created new marketing materials
which led to increased company awareness and event attendance.
THE OAKS BAPTIST CHURCH • GRAPHIC DESIGNER
2005 – 2007
Served as graphic designer for projects including: weekly bulletins,
monthly newsletters, and event signage.
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