Mary Abah

Contact - MARY ABAH Copywriter | Social Media Specialist | Deliverability Expert | Direct Response & Coach Ikeja, Lagos state, Nigeria Top Skills Blogposts Copywriting Content creation Summary Writing Passionate and highly skilled copywriter with over 3 years of experience crafting compelling content across diverse industries. Adept at creating engaging copy that drives brand awareness, boosts conversion rates, and resonates with target audiences. Proven expertise in SEO, persuasive writing techniques, and audience analysis, combined with a deep understanding of digital marketing strategies. Demonstrated ability to adapt writing style to various mediums and brand voices, ensuring consistent and impactful messaging. Strong research skills and meticulous attention to detail enable the production of accurate, relevant, and high-quality content. Adept at collaborating with cross- functional teams and managing multiple projects simultaneously to meet tight deadlines. Experience Upwork Freelance Copywriter March 2021 - Present (3 years 7 months) • Wrote high-converting copy for multiple 7 & 8 figure brands including VShred, BioOptimizers, Blue Star Neutraceuticals, MaxiClimber, Pinnacle Investments, Voltage DM & more. • Experienced in a variety of industries including financial, health, make money online, online marketing, ecommerce stores, coaching, and more. • Responsible for generating 7 figures in trackable revenue through emails, advertorials, landing pages & VSLs Crafted persuasive copy for various marketing materials, including advertisements, brochures, and product descriptions. Implemented SEO best practices to improve search engine rankings and drive organic traffic. Worked closely with clients to understand their needs and deliver tailored content that meets their objectives. Page 1 of 2 Innovate Technologies Direct Response Copywriter March 2023 - October 2024 (1 year 8 months) • Developed multiple high-converting offers by writing compelling VSLs & supporting copy and coordinating with the production team for the video creation process from start to finish. • Analyzed data, conducted regular split tests and implemented CRO to improve the performance of offers post-launch. Fiver Email Copywriter 2022 - 2024 (2 years) • Develop and execute content strategies for digital and print media, including blogs, emails, social media, and website copy. Collaborate with marketing and design teams to create cohesive and compelling campaigns that drive brand awareness and engagement. Conduct market research and analyze performance metrics to refine content strategies and improve ROI. Mentor junior copywriters and provide feedback to enhance content quality and consistency. • Responsible for managing a list of over 150,000 contacts, set up key automation sequences, implemented segmentations and wrote daily email campaigns • Increase their average monthly revenue from email by 148%, and gave my client a 12x ROI on my retainer • Fixed their deliverability issues to take them from the spam folder into the primary tab, and increased open rates from an average of 11% to 24% Page 2 of 2