Mary Kadiri
Social media manager|Copywriter|Content strategist & Creator
SUMMARY
Creative and analytical social media manager, skilled at creating engaging
content, building online communities, and responsible for a 50% increase in a
brand's awareness and engagement on its online channels (Instagram, Facebook,
Twitter). A blogger and content creator, with excellent writing/editing skills,
experience interacting with customers, and developing business development
strategies. Detail-oriented, proficient in Microsoft tools (Word, Excel), Google
tools (Sheets and Docs), and graphic design tools (Canva, spark post). Created,
drafted, and edited copies that informed and attracted customers to the brand's
social media page.
Experience
Freelancer
January 2020-Present
● Guided 10+ businesses on how to run a successful shop on Instagram by
explaining the basic principles of Instagram, the importance of content
strategy, how to create content that drives engagement, hashtag research,
etc. Co-facilitated a paid WhatsApp class on "How to run a successful
business on Instagram".
● Successfully grew a personal Instagram page organically by 300+
followers in the storytelling/lifestyle niche in a month by creating
engaging content, interacting with the online community, performing
hashtag research, etc.
● Drafted 20+ ATS compliant resumes that were received with praise from
paying clients.
● Drafted a personalized content strategy plan and calendar for a caterer
planning on expanding her business to Instagram and Twitter.
● Designed the logos of 4+ small businesses using canva; defined their
brand's image, colours, and tone.
Social media manager-Aduks place
August 2019-January 2020
● Planned and implemented strategies that increased brand engagement
and visibility on Instagram and Facebook by 50%.
● Executed research on consumer base to improve sponsored campaigns
and ads run on Instagram and Facebook.
● Carried out promotional campaigns on Facebook and Instagram, and
composed targeted post captions and ad copies which increased page
traffic and sales conversions by 20%
● Designed promotional flyers for page posts, sponsored ads, and
campaigns using editing tools(canva and spark post).
● Performed customer service by interacting with consumers and
providing solutions to queries, tracking sale transactions, and performing
customer satisfaction surveys.
Social media manager- Kaeman collections
July 2019-December 2020
● Responsible for a 60% increase in sales made through the brand's social
media platforms (Instagram, Twitter, and Facebook).
● Successfully ran targeted ads on Facebook and Instagram that had a 20%
customer conversion rate.
● Planned and implemented strategies that had a 45% increase on the IG,
FB and Twitter customer engagement rate.
● Acted as a liaison between the brand and its customers by answering
questions, taking orders, and tracking deliveries.
REFEREES ARE AVAILABLE ON REQUEST
Lagos, Nigeria
--www.linkedin.com/in/marykadiri
maebwonder.wordpress.com
Instagram.con/maebmagic
SKILLS
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Creative skills
Social media management
(Instagram, Twitter,
Facebook)
Analytical skills
Content creation
Communication skills
Graphic design and photo
editing (Canva, spark post,
snapseed)
Team oriented
Copywriting
Critical Thinking skills
Microsoft tools (Word,
Excel
Problem-solving skills
Customer service
Time-Management
Writing/ editing skills
Detail Oriented
Beginner level familiarity
with SEO and WordPress
TRAINING AND PERSONAL
DEVELOPMENT
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The fundamentals of
Digital Marketing (Google
digital skills), 2019
Online marketing
fundamentals, (eMarketing
Institute), 2019
Social media marketing,
(eMarketing Institute),
2019
A Design Thinking
Approach to Putting the
Customer First, (LinkedIn
Learning), 2019.
B2B Foundations: Social
Media Marketing, (Project
management institute via
LinkedIn Learning), 2019.
Learning), 2019.
Marketing on Instagram,
(National Association of
State Boards of
Accountancy Via LinkedIn
Learning), 2019.
Introduction to UX design,
(Adobe education
exchange), 2019.
Customer Service
Foundations, (Project
Management Institute via
LinkedIn Learning), 2019
