WORK EXPERIENCE
Channel & Operation Manager @ Shopperplus Singapore
Dec 2018 – Current (Contract base)
MARVIN DIDJAYA
Singaporean
About Me
I have been building my
career revolving Retail
Operation, Brand
Management and Coaching. A
firm believer of Learning is a
non-stop process that fueled
by Passion.
CONTACT
Working with Malaysia HQ in terms of running their first
Singapore Start Up office.
Co-managing Singapore various Operation Team & assist in
Hiring & Coaching
FMCG Client Account servicing (NTUC), ensuring new/ existing
projects are monitored and executed in accordance of HQ
standard.
Business Development Manager @ A DrBrand DrGL
Apr 2018 – Aug 2018 (Temp)
Exploring new business venture within SEA regions. Focusing
Hong Kong and Indonesia.
Servicing Travel Retail accounts (SQ & Cathay) and Marketing
Planning for Travel Retail related activities.
Set up foundation for Retail Education & Training
- Training Deck creation
- E-learning content creation
Content creation for Brand’s social media accounts
Overseas distributor Brand presentation/ proposals
Achievement
-
Blk 545 Serangoon North
Ave 3 #02-210
Singapore 550545-
- Conducted Singapore Airline Annual Crews GEM
training (400 aircrews)
- Designed SQ Inflight Magazine product page (August 2018)
- DrGL Instagram “Travel with DrGL” campaign
- Account Creation with Shilla Duty Free Singapore
Behance Creative Portfolio
Business Development Manager (Family Business)
PERSONAL SKILLS
June 2015 – Jan 2018
CREATIVITY
INTERPERSONAL
ORGANISATION
COACHING
Shoes Business development.
1: Material and factory sourcing (China, Japan and Indonesia)
2: Branding & Distribution Channels planning
- Matahari Department Store (Indonesia) - Feb 2016
- Invited by W.E Workshop to Fashion booth showcase by
Isetan Wisma - Aug 2016
- Featured Label at MAAD Bazaar by Red Dot museum
– 2016 – 2017
3: Expansion to E-commerce and in negotiation with Indonesia
E-commerce Blibli.com – Nov 2017
*Photos & collections will be available upon request
TECHNICAL SKILLS
Microsoft Office
Photoshop
Adobe Lightroom
Adobe Illustrator
Adobe InDesign
Photography
EDUCATION
July 2000
Diploma in
Electrical Engineering
Singapore Polytechnic
March 1996
GCE ‘O’ Level
Loyang Secondary School
June 1993
Certificate of Taiwan Taipei
Ching-Hsing Junior High
LANGUAGE
English
Spoken
Written
Mandarin
Spoken
Written
Bahasa Indonesia
Spoken
Written
WORK EXPERIENCE (continued)
Sales & Education Coordinator @ Clinique Travel Retail
(Estée Lauder Companies)
Sep 2013 – May 2015
Sales Functions:
Managed & Maintained Duty Free accounts in SEA regions.
Ensuring KPI achievement for both Sell In & Out.
Main Accounts in charge: Singapore (Nuance Watsons/ Shilla/ DFS)
Indonesia (DFS, DUFRY, Aura Cantik )
Philippines (Landmarks)
Cambodia (CDFG)
Supporting Accounts:
Thailand (Kingpower)
Vietnam (DFS)
Malaysia (Heinemann)
Monitor Floor Sales performances through 3 categories:
- Brand’s Beauty Advisors performances
- Generic Staffs performances
- Marketing Campaign generated sales
and strategised/ proposed effective sales planning according
to different regions.
Training & Education Functions:
- Assisting Education Department for coaching and career
development of Beauty Advisors.
- Incentive/ commission planning
- Assist/ hold education seminar, classroom training & new
products training for all Beauty Advisors.
- Performance review for all in-charged Beauty Advisors.
Cross department functions:
Marketing presentation for New Launches, Marketing Campaign.
Coordinating between various internal department (Marketing,
Visual & Project Development) to ensure excellence execution of
Counters Collaterals & Marketing Events)
Achievement
- Counters Opening @:
Bali, Surabaya, Cambodia.
- Transition Set up (Nuance Watsons – Shilla)
- Classroom Training DFS for Sonic Brush Launch.
- Beauty In Jars Clinique Campaign.
MILESTONE
Pioneer Team for
ASIA Forever21 & River Island
Store Setup in Dubai
Training Attachment in
Netherland, Spain & Germany
Creation of own garment &
footwear labels
DFS First Sales & Education
combined training with Clinique
Sonic Brush Launch
Launched DrGL Skincare in Shilla
Changi Airport
In Progress Skillset
Neuro Linguistic Program (NLP)
Dec 2018 - Current
Social Media Management
0ct 2016 - Current
Graphic Designs & Photography
2015 - Current
WORK EXPERIENCE (Continued)
Operation Manager (Fashion Brands) @ Royal Sporting House
Oct 2010 – Oct 2012
Assisting Company CEO in identifying Business Opportunity
(New Stores location and opening processes). Managing Brand
partners expectation. (Morgan, Cache Cache, Shana & SIX)
Annual budget planning (Operation/ Man power/ Marketing &
Merchandising)
Taking the lead role in overseeing store operation & team.
Managing Distribution partners’ activities within an assigned
geographical region)
Responsible for overall retail processes:
Merchandising, Marketing Strategy, Sales Training.
Meet/ Exceed minimum quarterly and annual Sales objectives
Working closely with internal office departments to engage
and equip all channels with appropriate training tools and
strategy development
Achievement
- Morgan Store Opening @Wisma https://www.morgandetoi.com/
- Progressive Expansion of:
5 Cache Cache Stores https://www.cache-cache.com/
2 Shana Stores
2 SIX Stores
Product Manager @ River Island (Robinsons)
Oct 2006 – Oct 2010
Managing all departments of Product Lines (Ladies, Mens
clothing, Accessories & Footwear). Identifying trends
directions, potential best/slow mover and implement necessary
sales activity according to market needs.
Coordinating feedback with HQ with regards of Stocks
matters. Implementation & Initiation of Store Visual Layout.
Conducting staffs’ training (Service, Products & Selling Skills)
Assisting Fashion, Promotion & Marketing events
MILESTONE
Pioneer Team for
ASIA Forever21 & River Island
Store Setup in Dubai
Training Attachment in
Netherland, Spain & Germany
Creation of own garment &
footwear labels
DFS First Sales & Education
combined training with Clinique
Sonic Brush Launch
Launched DrGL Skincare in Shilla
Changi Airport
INTEREST
WORK EXPERIENCE (Continued)
Assistant Store Manager @ FOREVER21
Oct 2004 – Oct 2006
Managing all aspects of Store Operation duties.
(Staffs, Stocks, Visual Merchandising, Sales & Promotional
Events/ Marketing)
Generating & Analysing Sales & Stocks reports
Conducting Service & Products Trainings
Review & Implement In-store Visual Merchandising Standards &
Updates
Boutique Supervisor @ Topshop Wingtai
May 2002 – Jul 2004
Managing daily retail store operation & sales target through
analysing reports. Review & improvise operation strategy
through staffs’ training.
Working closely with Visual Merchandising Department to
ensure updates & Implementation are well executed.
Photography
https://eyesonmegraphy.wixsite.co
m/eyesonmegraphy
Arts & Fashion
New Age
Pop Music
Fashion Make Up & Styling
Travel
Graphic Design
Reference
Ethan Amos Lim
Custom Brokerage Assistant Manager
UPS-
Joanna Ng
Airport Coordinator
Clinique (Estee Lauder-
Joanna Chua
Retail Operation Manager
Prada/ Miu Miu-