Marvin Bautista

MARVIN BAUTISTA Automation Specialist & System Consultant About Me-- Tramo St, Manuyo Uno Las Pinas https://www.linkedin.com/in/mabautista/ EDUCATION Diploma In Electromechanics Technology CRM Integrations | Backend Infrastructure | Ad Tech | API Workflows Highly versatile and technically adept systems operator with deep experience in no-code/low-code automation, CRM architecture, campaign tracking, and backend process orchestration. Known for building scalable, efficient systems that power multi-channel campaigns and internal workflows. WORK EXPERIENCE Dualtech Center Manila Backend Automation Lead – Confidential Startup (Business 2005 Funding/Consulting) CORE COMPETENCIES 2023–Present Built the full backend tech stack from the ground up: Close CRM + Automation & Workflows: Zapier, Zoho CRM integration, lead flow automation, webhook handling, and Make.com, n8n, API/Webhook Logic native ad tracking infrastructure. CRM & Sales Systems: GoHighLevel, Close Registered and configured 10DLC-compliant SMS system across CRM, Zoho CRM, Salesforce Marketing multiple campaigns. Cloud Tracking & Analytics: FunnelFlux, ThriveTracker, Voluum, postback + Streamlined lead qualification and distribution, increasing rep productivity and follow-up speed by 40%. Implemented redundant tracking + deduplication logic, preventing $10K+/month in wasted media spend. attribution setup Email Infrastructure: DNS config (SPF, DKIM, Freelance Media/Tech Consultant – Self Employed DMARC), deliverability optimization, inbox - placement Supported affiliate and performance marketers by configuring SMS & Call Compliance: 10DLC campaign trackers (Voluum, FunnelFlux), postback chains, DNS email records, registration, Ringba, Kixie, Twilio Server & Ops: VPS/Cloud setup, hardening, DNS management, script deployment and CRM tools. Deployed over a dozen end-to-end native ad stacks (Taboola, Revcontent, Outbrain), from domain tracking setup to CRM + call center integration. Media Buying Enablement: Taboola, Ran personal ad campaigns hitting $20K+/day in revenue with Outbrain, Revcontent — landing page, $15K+ daily ad spend profitably managed. tracker, CRM integration Implemented redundant tracking + deduplication logic, preventing Project Management & SOPs: Visual SOP $10K+/month in wasted media spend. creation, systems mapping, backend documentation Built custom Make/Zapier automations to centralize campaign data and automate performance reporting.